Digital marketing agency overview.

2. Àir . l . côn
(
aero - the air
icon - to look like

3. a b c d e f g h i j k l m n o p q r s t u v w x y z

4. Aericon is a full service digital marketing
agency headquartered in Boston, MA.
We provide integrated strategy, creative
and technology services to deliver results
oriented agile digital marketing programs.

5. What we do
digital marketing, communication web, mobile and Facebook apps
strategy
social media operations
ux design, technology services
optimized landing pages
lead generation, customer
acquisition creative content, video,
copywriting, games, contests
search engine optimization
online learning and presentations

6. Results
Oriented
Lean
Marketing

7. Our Approach
Options Tactics Outcomes
Leads
Clicks/Actions
Subscribers
Referrals
SEO
Sales/Revenue

8. Features
Matrix
Scorecard

9. All businesses, no matter what they
make or sell, should recognize the
power and financial value of good
design.

10. Market Maturity
technology features experience

11. Sturgeon’s Law
90%
of everything is crap!
Theodore Sturgeon

12. Kano Model
• Three vectors: Performance payoff,
basic expectations, and excitement
generators
• Have to meet basic expectations
before excitement generators will work
• Over time, excitement generators
become basic expectations
The Kano model is a theory of product development and customer satisfaction developed in the 80s by Professor Noriaki Kano.

15. Optimization

17. Conversion Optimization

20. influencing influencers
The diffusion of innovations according to Everett Rogers

23. free
Digital Marketing
and Social Media
Assessment

24. assessment
Intake Prep Workshop
Preliminary Review of existing Review critical
Research marketing and brand fixes
elements
Q&A - Business Enhancements
objectives, past Competitive Analysis Brand
performance, Needs Assessment recommendations
competitors
Ideation/ Campaign ideas
Brainstorming
PPT Deck

25. Aericon is a full service digital marketing
agency headquartered in Boston, MA.
Dean Whitney 617-379-6769
We provide integrated strategy, creative
and technology services to deliver results
oriented agile digital marketing programs.
@deanwhit dwhitney@aericon.com www.aericon.com
HEADQUARTERS
60 State Street, Suite 700
Boston, Massachusetts 02109
Toll free: +1 (800) 960-0553
Fax: +1 (617) 379-6276
WEST COAST
800 W. El Camino Real, Suite 180
Peter Thornton 617-379-6769
Mountain View, CA USA 94040
Phone: + 1 (650) 453-2050
Fax: + 1 (650) 318-5345
@aericon pthornton@aericon.com ASIA/PACIFIC
Four Seasons Towers
8 Finance Street, Suite B1907
Central, Hong Kong S.A.R., PR China
P: + 852 8175 8105
F: + 852 8175 8106