This presentation was delivered to local businesses at a breakfast hosted by the Olds Institute's Olds Connected Community committee.

1. Olds Connected Community
Business Web Presence
Over View 2016

2. What is the Olds CC Web Survey
• Does a Business have a website?
• Can you find that businesses website on
Google?
• Does that Business have their own domain
Name? (www.yourbusiness.com)
• Is the site visually appealing and easy to
navigate?

3. What is the Olds CC Web Survey
• Does the business have the following content
on their site:
– Location Map
– Business Address
– Business Phone Number
– Email Contact Info or Email Form
• Can you find out what the business does?

4. What is the Olds CC Web Survey
• Does the business build their story, including:
– Information about staff
– Information about awards
– Achievements
– Customer Testimonials
• Has the site been updated with in the last 2
Months?
• Does the Website provide some form of
eCommerce?

5. What is the Olds CC Web Survey
• Does the business include interactive content
like:
– Blogs / Vlogs
– Facebook
– Twitter
– User Forums

6. With that criteria we could come up with a score
out of 20 to rate how successful Olds businesses
are on the web.
• 15.5 – 20 Rating = Excellent Site
• 10.5 – 15 Rating = Good Site
• 5.5 – 10 Rating = Has a website but there is
room for improvement.
• 0-5 Little or No Web Presence.

7. First Survey 2010
650 Business Surveyed (provided by Town of Olds online business directory)
• 538 of those business had little or no web presence. (just over
82%)
• 112 Business would be considered as having a website
• 37 of those 112 have updated their site with in the last 2
months
• 15 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 13 Businesses used Facebook as a marketing tool
• 7 business used Twitter

8. 2010 Web Survey SNAP Shot

9. Olds CC “Campaign to Reach Out”
With the results of the initial survey, The Olds CC started
a movement to educate and influence the perception of
the web as a marketing tool for business. Our plan
included:
• Video conferences about the web, and social media.
• Engagement site classes on Website design, Facebook,
and Twitter.
• Guest speakers on the importance of web marketing.
• Door to door discussions with some businesses on
their results.
• Engaged businesses to adopt a new “Culture of Use”
for using the web as a tool to enhance their business.

10. Second Survey 2011
586 Business Surveyed (provided by Town of Olds online business directory)
• 333 of those businesses had little or no web presence. (just
over 56%)
• 253 Business would be considered as having a website
• 176 of those 253 have updated their site with in the last 2
months
• 41 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 94 Businesses used Facebook as a marketing tool
• 46 Businesses used Twitter
• 19 Businesses added Blogs to their websites

11. 2011 Web Survey SNAP Shot

12. Third Survey 2012
610 Business Surveyed (provided by Town of Olds online business directory)
• 338 of those businesses had little or no web presence. (just
over 55%)
• 272 Business would be considered as having a website
• 199 of those 272 have updated their site with in the last 2
months
• 36 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 128 Businesses used Facebook as a marketing tool
• 75 Businesses used Twitter
• 46 Businesses added Blogs to their websites

13. 2012 Web Survey SNAP Shot

14. Forth Survey 2013
586 Business Surveyed (provided by Town of Olds online business directory)
• 325 of those businesses had little or no web presence. (just
over 55% no change in percentage over last year)
• 270 Business would be considered as having a website
• 181 of those 272 have updated their site with in the last 2
months
• 39 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 153 Businesses used Facebook as a marketing tool
• 81 Businesses used Twitter
• 56 Businesses added Blogs to their websites

15. 2013 Web Survey SNAP Shot

16. Fifth Survey 2014
636 Business Surveyed (provided by Town of Olds online business directory)
• 335 of those businesses had little or no web presence. (just
under 52.7% down by 2.3% over last year)
• 301 Business would be considered as having a website
• 217 of those 301 have updated their site with in the last 2
months
• 44 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 204 Businesses used Facebook as a marketing tool
• 113 Businesses used Twitter
• 79 Businesses added Blogs/Vlogs to their websites

17. 2014 Web Survey SNAP Shot

18. Sixth Survey 2015
681 Business Surveyed (provided by Town of Olds online business directory)
• 348 of those businesses had little or no web presence. (just
under 51.1% down by 1.6% over last year)
• 333 Business would be considered as having a website
• 219 of those 333 have updated their site with in the last 2
months
• 41 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 261 Businesses used Facebook as a marketing tool
• 147 Businesses used Twitter
• 90 Businesses added Blogs/Vlogs to their websites

19. 2015 Web Survey SNAP Shot

20. Seventh Survey 2016
605 Business Surveyed (provided by Town of Olds online business directory)
• 276 of those businesses had little or no web presence. (just
under 45.6% down by 5.5% over last year)
• 329 Business would be considered as having a website
• 254 of those 329 have updated their site with in the last 2
months
• 50 of those business offered some sort of online sales,
ordering, purchasing or eCommerce.
• 271 Businesses used Facebook as a marketing tool
• 158 Businesses used Twitter
• 99 Businesses added Blogs/Vlogs to their websites

21. 2016 Web Survey SNAP Shot

22. Web Presence Comparison

23. Web Presence by Year

24. What Changed in 2016?
• A decrease of 5.5% of businesses falling into the no
presence category (0 – 5 Rating).
• A 25.9% decrease in the number of business not
keeping their website up to date.
• 0.7% decrease in the number of businesses that use
the web as an additional source of revenue using
eCommerce.
• 19.6% increase in the number of businesses using
Facebook to reach out to new customers.
• 12.9% increase in the number of businesses using
Twitter to reach out to new customers.
• 8.7% increase in the use of blogs / video blogs as a
business web tool.

25. What have we learned?
The amount of businesses with little to no web presence
has now finally dropped below the number of business
with a web presence, we have also seen an improvement
in the quality of web content with the businesses that
have adopted the internet as a marketing tool. Social
media continues to be a strong growth for business as a
marketing medium. Blogs and Vlogs are gaining in
strength as business recognize that video and personal
messages help build a connection/relationship between
the consumer and the business. Business are recognizing
that they need to keep the content fresh on their sites.
Olds is really starting to own the idea that the internet
provides a powerful marketing tool.

26. Thank You