Enviar pesquisa
Carregar
Now and Next: Media Innovation
•
4 gostaram
•
2,371 visualizações
Dean Donaldson
Seguir
1hr presentation on Media now and next delivered at Digital Works, Denmark February 2011.
Leia menos
Leia mais
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 236
Baixar agora
Baixar para ler offline
Recomendados
JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...
JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...
Bruce Elgort
Elearning New Trends
Elearning New Trends
Heba Farghaly
LOUD - Digital Download - Week 2
LOUD - Digital Download - Week 2
LOUD
Re thinking learning
Re thinking learning
Zoraini Wati Abas, EdD
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
John Blossom
The Second Web
The Second Web
John Blossom
Tadao Ando
Tadao Ando
Skrltsl
Critical regionalism
Critical regionalism
Abhinand K Menon
Recomendados
JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...
JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...
Bruce Elgort
Elearning New Trends
Elearning New Trends
Heba Farghaly
LOUD - Digital Download - Week 2
LOUD - Digital Download - Week 2
LOUD
Re thinking learning
Re thinking learning
Zoraini Wati Abas, EdD
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
John Blossom
The Second Web
The Second Web
John Blossom
Tadao Ando
Tadao Ando
Skrltsl
Critical regionalism
Critical regionalism
Abhinand K Menon
The New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevance
Dean Donaldson
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation
Dean Donaldson
Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China
Dean Donaldson
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Dean Donaldson
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
The 2.0 Adoption Council
UGC The Audience Delivers
UGC The Audience Delivers
Steve Hulford
Futurology: art, science, nonsense?
Futurology: art, science, nonsense?
Fujitsu UK
How Changing Mobile Technology Is Changing The Way We Create Economy.
How Changing Mobile Technology Is Changing The Way We Create Economy.
Osaka University
10 arguments why your company should have a cmto
10 arguments why your company should have a cmto
Marcus Tewksbury
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Crexia
CIO - Leaders Of Business Transformation
CIO - Leaders Of Business Transformation
Anurag Shah
Wireless Broadband - Building the Eco-System
Wireless Broadband - Building the Eco-System
Dr. Mazlan Abbas
Global Mobile Opportunities & Challenges
Global Mobile Opportunities & Challenges
Dean Donaldson
Media Convergence or Collision in China
Media Convergence or Collision in China
Dean Donaldson
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Wendy Soucie
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
Alterian
Fun and games for profit
Fun and games for profit
Venu Vasudevan
Snac - PluggedIn NYC011210
Snac - PluggedIn NYC011210
PluggedIn
Roadshow asia pudding media
Roadshow asia pudding media
mobilesquared Ltd
Mobile Developer Conference Hamburg Keynote
Mobile Developer Conference Hamburg Keynote
Rumble Media GmbH
Majority Report (Cut down Version)
Majority Report (Cut down Version)
Dean Donaldson
2020 Television: Evolution or Revolution?
2020 Television: Evolution or Revolution?
Dean Donaldson
Mais conteúdo relacionado
Semelhante a Now and Next: Media Innovation
The New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevance
Dean Donaldson
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation
Dean Donaldson
Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China
Dean Donaldson
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Dean Donaldson
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
The 2.0 Adoption Council
UGC The Audience Delivers
UGC The Audience Delivers
Steve Hulford
Futurology: art, science, nonsense?
Futurology: art, science, nonsense?
Fujitsu UK
How Changing Mobile Technology Is Changing The Way We Create Economy.
How Changing Mobile Technology Is Changing The Way We Create Economy.
Osaka University
10 arguments why your company should have a cmto
10 arguments why your company should have a cmto
Marcus Tewksbury
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Crexia
CIO - Leaders Of Business Transformation
CIO - Leaders Of Business Transformation
Anurag Shah
Wireless Broadband - Building the Eco-System
Wireless Broadband - Building the Eco-System
Dr. Mazlan Abbas
Global Mobile Opportunities & Challenges
Global Mobile Opportunities & Challenges
Dean Donaldson
Media Convergence or Collision in China
Media Convergence or Collision in China
Dean Donaldson
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Wendy Soucie
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
Alterian
Fun and games for profit
Fun and games for profit
Venu Vasudevan
Snac - PluggedIn NYC011210
Snac - PluggedIn NYC011210
PluggedIn
Roadshow asia pudding media
Roadshow asia pudding media
mobilesquared Ltd
Mobile Developer Conference Hamburg Keynote
Mobile Developer Conference Hamburg Keynote
Rumble Media GmbH
Semelhante a Now and Next: Media Innovation
(20)
The New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevance
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
Enterprise 2.0 Black Belt Workshop: Measuring Success and Business Value
UGC The Audience Delivers
UGC The Audience Delivers
Futurology: art, science, nonsense?
Futurology: art, science, nonsense?
How Changing Mobile Technology Is Changing The Way We Create Economy.
How Changing Mobile Technology Is Changing The Way We Create Economy.
10 arguments why your company should have a cmto
10 arguments why your company should have a cmto
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
CIO - Leaders Of Business Transformation
CIO - Leaders Of Business Transformation
Wireless Broadband - Building the Eco-System
Wireless Broadband - Building the Eco-System
Global Mobile Opportunities & Challenges
Global Mobile Opportunities & Challenges
Media Convergence or Collision in China
Media Convergence or Collision in China
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
Fun and games for profit
Fun and games for profit
Snac - PluggedIn NYC011210
Snac - PluggedIn NYC011210
Roadshow asia pudding media
Roadshow asia pudding media
Mobile Developer Conference Hamburg Keynote
Mobile Developer Conference Hamburg Keynote
Mais de Dean Donaldson
Majority Report (Cut down Version)
Majority Report (Cut down Version)
Dean Donaldson
2020 Television: Evolution or Revolution?
2020 Television: Evolution or Revolution?
Dean Donaldson
Addressable Advertising in UbiCom World
Addressable Advertising in UbiCom World
Dean Donaldson
Game of Screens
Game of Screens
Dean Donaldson
The New Face of Television
The New Face of Television
Dean Donaldson
IAB Interact 2013
IAB Interact 2013
Dean Donaldson
Inspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material World
Dean Donaldson
Time To Get Mobile
Time To Get Mobile
Dean Donaldson
Courting The Consumer
Courting The Consumer
Dean Donaldson
Science Of Art
Science Of Art
Dean Donaldson
Refocusing Blurring Lines
Refocusing Blurring Lines
Dean Donaldson
Addressable Advertising
Addressable Advertising
Dean Donaldson
Joining the Media Dots
Joining the Media Dots
Dean Donaldson
Mais de Dean Donaldson
(13)
Majority Report (Cut down Version)
Majority Report (Cut down Version)
2020 Television: Evolution or Revolution?
2020 Television: Evolution or Revolution?
Addressable Advertising in UbiCom World
Addressable Advertising in UbiCom World
Game of Screens
Game of Screens
The New Face of Television
The New Face of Television
IAB Interact 2013
IAB Interact 2013
Inspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material World
Time To Get Mobile
Time To Get Mobile
Courting The Consumer
Courting The Consumer
Science Of Art
Science Of Art
Refocusing Blurring Lines
Refocusing Blurring Lines
Addressable Advertising
Addressable Advertising
Joining the Media Dots
Joining the Media Dots
Último
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Juan lago vázquez
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Orbitshub
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Orbitshub
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
Christopher Logan Kennedy
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
johnbeverley2021
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
UiPathCommunity
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Último
(20)
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Architecting Cloud Native Applications
Architecting Cloud Native Applications
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Now and Next: Media Innovation
1.
flashforward
to the future Dean Donaldson @deandonaldson Global Director of Media Innovation © 2010 MediaMind Technologies, Inc. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
2.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
3.
NOTHING TO HIDE
. US © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
4.
leech
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
5.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
6.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
7.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
8.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
9.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
10.
panic!
© 2010 MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
11.
356060
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
12.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
13.
© 2010 Eyeblaster.
All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
14.
© 2010 Eyeblaster.
All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
15.
1.1mtrappers burst
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
16.
80k registered
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
17.
>100
blogs + sites © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
18.
28.5%
CTR = 1m visits © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
19.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
20.
collaboration
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
21.
Tracking
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
22.
Tim Berners-Lee
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
23.
Living in a
Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
24.
Living in a
Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
25.
[ targeted consumer
] addressable advertising >> © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
26.
Half the money
I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
27.
click
the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
28.
997
click the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
29.
C. Converts within
a display ad on IPTV click the flow of metrics ? elming overwh B. Searches on mobile after seeing Digital Billboard A. Interacts with brand via hand-held gaming device © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
30.
click
the flow of metrics overwhelming ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
31.
direct
response ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
32.
50%
of all display ad clicks © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
33.
6%
online population © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
34.
0.5%
5 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
35.
2 are wrong
audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
36.
CPC =
CPM !! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
37.
C Wednesday, 9 February
2011 21 © 2010 MediaMind Technologies Inc. | All rights reserved
38.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
39.
Quantity
click the © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
40.
pimp
my ad © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
41.
Quality
time © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
42.
bridging
the silos 30% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
43.
compare
amazon instantly © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
44.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
45.
Better Lived Together
tracking offline to online mobile © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
46.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
47.
visualization of search
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
48.
Toshiba
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
49.
Cross-Channel Comparison
What is the status for comparing the following cross-channel metrics? Online Search and Display Advertising 51% 38% 11% Computer-based and Mobile Advertising 22% 62% 16% TV and Computer- 22% 62% 17% based Advertising TV and Mobile Advertising 7% 68% 25% Outdoor and Mobile Advertising 8% 62% 30% Currently compare Would like to compare, but don’t do it yet Not interested in comparing Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
50.
Impact:
changing the train of thought © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
51.
2011
“ ” © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
52.
illumination
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
53.
✓
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
54.
privet
salutg'day grüßgott alô hei aloha jambo “hello” shalom cześć ciào guten tag σου sawubona bonjour deň hoiγεια napot jó hola dobrý “ok?” “good” “good” © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
55.
<< panel data
>> { performance data } “organic search” creative intelligence social media [ buzz ] * consumer feedback @^!! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
56.
strategy
40% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
57.
planning
data buying delivery © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
58.
planningdata
buying delivery “single” advertising management system © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
59.
Consumer reach and
response is constant © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
60.
Consumer reach and
response is constant © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
61.
Create a strategy
for response ▸ Gather consumer touch points into a single repository © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
62.
Create a strategy
for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
63.
Create a strategy
for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations ▸ Continue conversations before data becomes irrelevant © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
64.
The Integrated Platform
Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
65.
The Integrated Platform
Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
66.
Optimize to a
variety of site data The Next Prius Geography: California, United States Cruise Cali in Style Demographics: Female, 25-35 Behavioral Data: Frequent auto searcher Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
67.
Optimize to a
variety of site data FJ CRUISER Geography: California, United States Intense driving V-6 Demographics: Male, 25-35 Behavioral Data: Sports Fan Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
68.
Networks vs. Exchanges
(via Smart Trading) 1/3 $20 $17 19 $13 $10 $7 cost per click $3 $0 6 Network MediaMind eCPC in US$ Source: MediaMind actual campaign data – average eCPC across two major networks © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
69.
Consumer Life Cycle
(CLC) awareness consideration “attract retention convert retain” evaluation purchase © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
70.
Consumer Life Cycle
(CLC) 1. Points of measurement? awareness 2. Technology insertions? Display Advertising Rich Media / Standard Display Video InStream / InGame On / Offline consideration Microsite Advertising In situ on site within Banner retention External link by Click / Rich Applications y Displa EXCHANGE ch Sear evaluation Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
71.
Consumer Life Cycle
(CLC) Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
72.
Consumer Life Cycle
(CLC) Premium Targeting Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy “ ” y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
73.
data
understanding is the key © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
74.
Teachers / kids
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
75.
< interaction >
Teachers / kids © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
76.
70MPH
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
77.
35FPS
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
78.
2.7MPH
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
79.
75%
2.7MPH Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
80.
You remember:
30% what you see 50% what you see & hear 70-90% what you see, hear & touch Wednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
81.
Warner Bros 300
– Expanding / Polite © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
82.
Wednesday, 9 February
2011
83.
dwell rate
percentage of impressions engaged with by the user © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
84.
Global Research
8.7% of all ads engaged with Eyeblaster Dwell Research © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
85.
Dwell Rate versus
CTR 25x Wednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
86.
dwell time
is the average number of seconds a user engaged with an ad © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
87.
Overall Performance
1:14 43 seconds © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
88.
60
How we spend time Eyeblaster Dwell Research secs over TV © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
89.
most advanced
video on the market © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
90.
Wednesday, 9 February
2011
91.
Interacting with video
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
92.
Wednesday, 9 February
2011
93.
Wednesday, 9 February
2011
94.
consumers
show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
95.
Effect on visits
17 69% 17 13 9 10 4 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
96.
Effect on search
40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
97.
Effect on search
3x 40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
98.
does
size matter? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
99.
Take two
70% © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
100.
Measuring the difference
` ` © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
101.
Another little secret…
` © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
102.
Location, Location
Location! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
103.
standard ads
need a little helping hand © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
104.
data shows
consumers engage with desktop applications for longer © 2008 Eyeblaster. All rights reserved Wednesday, 9 February 2011
105.
don’t
touch © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
106.
Virtual Reality
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
107.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
108.
passive
exposure active + engagement eGRP © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
109.
social media has
replaced porn as the no. 1 activity © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
110.
Concentric Conversations
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
111.
Concentric Conversations
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
112.
Concentric Conversations
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
113.
Concentric Conversations
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
114.
“It took 50
years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
115.
more than 10
million pieces of content daily are shared on Facebook © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
116.
grass roots infiltration
word-of-mouth is the most powerful form of advertising © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
117.
83%
of purchase decisions are from word of mouth © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
118.
35%
communicate eMail Instant Messenger © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
119.
“you got to
ask yourself a question” product reviews 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers / post_opinions_about_products © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
120.
78%
of consumers trust peer recommendations only 14% trust advertisements © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
121.
25%
25% 1/4 of users of top social media sites 20% are aged 35-44 19% 18% 15% 15% 10% 9% 10% 5% 0% 0-17 18-24 3% 25-34 35-44 45-54 55-64 65+ Data Source: Gogle Ad Planner (United States demographics data) © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
122.
Wednesday, 9 February
2011 ? the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
123.
the silver foxes
55-60 year old females the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
124.
Chat Roulette
queer © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
125.
Chat Roulette
100M Wednesday, 9 February 2011 queer © 2010 MediaMind Technologies Inc. | All rights reserved
126.
NO FEAR?
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
127.
vs.
ID © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
128.
2/3 of social
media users concerned about ID theft Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
129.
Concerned re: ID
theft 65% Happily publish DOB 57% Disclose home town 56% +10% Share employment 31% Seen by ‘everyone’ 20% Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
130.
Dean’s law of
digital advertising for every interaction there is an equal and opposite reaction © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
131.
technology
sift © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
132.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
133.
People are not
Numbers © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
134.
“The Commission is
closely monitoring the use of behavioural advertising to ensure respect for our privacy rights. Now, European privacy rules are crystal clear: a person's information can only be used with their prior consent. Transparency and choice are key words in this debate… ...Europe has clear principles concerning privacy and the protection of personal data. They are fundamental rights!” Viviane Reding EU Commissioner © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
135.
Don’t be evil
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
136.
“I had a
bad experience” © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
137.
“how may
I help?” turn moaners into advocates “listening brand” © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
138.
in
control © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
139.
“
This commercial is enough to make me try Old Spice. THIS is how you convince people to ” buy your stuff! 6M Wednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
140.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
141.
Adapting the process
On-site view through Regular banner flow (Rich or Standard) Viewing the ad see content = mass audience Clicking on the advert interact = deep connection for frien te sh Arrival at the wa d ar ar -a e web page rd- nd to- - Start exploring creates Product View buzz eMail Social Sites © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
142.
VW Twitter
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
143.
VW Twitter
• 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
144.
takes it to
the next level © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
145.
takes it to
the next level © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
146.
takes it to
the next level © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
147.
the
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
148.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
149.
Current Blocks
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
150.
most looked at
screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
151.
2x
as TV | as PC © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
152.
6x
penetration © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
153.
go back
home ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
154.
more people
in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
155.
Personal Web
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
156.
Personal Web
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
157.
Personal Web
60/40 © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
158.
Personal Web
60/40 © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
159.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
160.
<10%
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
161.
Social Interaction
50% Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
162.
Social Interaction
80% Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
163.
Social Interaction 100% Wednesday, 9
February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
164.
personally
identifiable © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
165.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
166.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
167.
payment
system $150bn by 2015 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
168.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
169.
$$$ Wednesday, 9 February
2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
170.
500 million
smartphones a year are going to be sold over time Steve Balmer © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
171.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
172.
beyond the
browser © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
173.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
174.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
175.
60/40
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
176.
of under 15’s
by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
177.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
178.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
179.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
180.
Courtesy of
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
181.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
182.
Haptic Interaction
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
183.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
184.
15% Wednesday, 9 February
2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
185.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
186.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
187.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
188.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
189.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
190.
The Third Wave
UbiComp Ubiquitous Computing © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
191.
∞=1 Wednesday, 9 February
2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
192.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
193.
1=1 Wednesday, 9 February
2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
194.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
195.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
196.
1=∞
{ ubiquitous computing (ubicomp) } © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
197.
Smart Tags RFID
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
198.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
199.
Sensory surround
((( ( © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
200.
Smart Appliances
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
201.
Smart Paper
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
202.
Smart Clothes
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
203.
Smart Scents
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
204.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
205.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
206.
Song Do, Korea
u-city © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
207.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
208.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
209.
Science Fiction or
Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
210.
Science Fiction or
Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
211.
Science Fiction or
Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
212.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
213.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
214.
[data]
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
215.
In Store Intelligence
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
216.
ePOS
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
217.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
218.
Consumer Backlash
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
219.
Consumer Backlash
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
220.
live
trailers © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
221.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
222.
2015
NO CD or DVD © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
223.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
224.
© 2010 2010
MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Wednesday, 9 February 2011
225.
In Car Advertising
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
226.
In Car Advertising
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
227.
In Car Advertising
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
228.
personally relevant ads
inserted dynamically into any content on any device anywhere in the world © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
229.
from search
to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
230.
ad server platforms
are built on decade old technologies © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
231.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
232.
focus on your
potential instead of your limitations © 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
233.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
234.
Thank you!
© 2010 MediaMind Technologies Inc. | All rights reserved Wednesday, 9 February 2011
235.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
236.
© 2010 MediaMind
Technologies Inc. | All rights reserved Wednesday, 9 February 2011
Baixar agora