SlideShare uma empresa Scribd logo
1 de 41
Baixar para ler offline
➡
➡
➡
➡
➡
3
4
Identify
• Personas –
define
concerns
and
understand
motivations
and needs
Questions
• What
questions
do your
personas
ask at each
stage of the
buying
process?
Answers
• Develop a
content
plan that
answers
these
questions
Map
• Map
answers to
stages in
buying
process and
pair with
keyword
plan
Create
• Create
keyword
optimised
sharable
content that
adds value
and answers
questions
Map everything out
Which
content
brings in
traffic?
Which
content
inspires
action?
Which
keywords
should I
focus on?
Where
can we
improve
CTR?
Links Content RankBrain
41

Mais conteúdo relacionado

Mais procurados

Why your Content Marketing is Failing (and how to fix it)
Why your Content Marketing is Failing (and how to fix it) Why your Content Marketing is Failing (and how to fix it)
Why your Content Marketing is Failing (and how to fix it)
Gary DeAsi
 

Mais procurados (20)

Growth Hacking in 2016: How to Acquire Users at Low Price
Growth Hacking in 2016: How to Acquire Users at Low PriceGrowth Hacking in 2016: How to Acquire Users at Low Price
Growth Hacking in 2016: How to Acquire Users at Low Price
 
Live Customer Webinar: Creative Optimization through A/B Testing
Live Customer Webinar: Creative Optimization through A/B TestingLive Customer Webinar: Creative Optimization through A/B Testing
Live Customer Webinar: Creative Optimization through A/B Testing
 
How Brands Can Work With Bloggers
How Brands Can Work With BloggersHow Brands Can Work With Bloggers
How Brands Can Work With Bloggers
 
International marketing : Increase your reach and conversion
International marketing : Increase your reach and conversion  International marketing : Increase your reach and conversion
International marketing : Increase your reach and conversion
 
Why your Content Marketing is Failing (and how to fix it)
Why your Content Marketing is Failing (and how to fix it) Why your Content Marketing is Failing (and how to fix it)
Why your Content Marketing is Failing (and how to fix it)
 
4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to ...
4 Crucial Small Business Marketing Metrics for 2022:  Everything You Need to ...4 Crucial Small Business Marketing Metrics for 2022:  Everything You Need to ...
4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to ...
 
Top SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading OrganizationsTop SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading Organizations
 
Manipulated or Influenced? The Power of Persuasion
Manipulated or Influenced? The Power of PersuasionManipulated or Influenced? The Power of Persuasion
Manipulated or Influenced? The Power of Persuasion
 
Transforming Search Marketing
Transforming Search MarketingTransforming Search Marketing
Transforming Search Marketing
 
[SlideShare] The Blueprint to B2B Content Metrics
[SlideShare] The Blueprint to B2B Content Metrics[SlideShare] The Blueprint to B2B Content Metrics
[SlideShare] The Blueprint to B2B Content Metrics
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
 
My life style of Dilouar Hossain
My life style of Dilouar HossainMy life style of Dilouar Hossain
My life style of Dilouar Hossain
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
PR that drives performance by Beth Nunnington
PR that drives performance by Beth NunningtonPR that drives performance by Beth Nunnington
PR that drives performance by Beth Nunnington
 
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLive Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue
 
Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)
Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)
Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)
 
Beginners' Guide to B2B SaaS Marketing
Beginners' Guide to B2B SaaS MarketingBeginners' Guide to B2B SaaS Marketing
Beginners' Guide to B2B SaaS Marketing
 
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROIB2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
 
Why (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger ResultsWhy (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger Results
 

Destaque

Destaque (17)

Michal Magdziarz @Digitalzone - The Search Universe - Links, Log Files, GSC a...
Michal Magdziarz @Digitalzone - The Search Universe - Links, Log Files, GSC a...Michal Magdziarz @Digitalzone - The Search Universe - Links, Log Files, GSC a...
Michal Magdziarz @Digitalzone - The Search Universe - Links, Log Files, GSC a...
 
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics PlatformsThe Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
 
What makes a good SEO strategy? - DigitalZone 2017
What makes a good SEO strategy? - DigitalZone 2017What makes a good SEO strategy? - DigitalZone 2017
What makes a good SEO strategy? - DigitalZone 2017
 
Yayıncılar için SEO - Digitalzone'17
Yayıncılar için SEO - Digitalzone'17Yayıncılar için SEO - Digitalzone'17
Yayıncılar için SEO - Digitalzone'17
 
Digitalzone Increasing Roas
Digitalzone Increasing RoasDigitalzone Increasing Roas
Digitalzone Increasing Roas
 
SEO Strategies for Startups
SEO Strategies for StartupsSEO Strategies for Startups
SEO Strategies for Startups
 
Büyük ve Küçük Ölçekte SEO Projelerini Etkin Biçimde Yönetmek - Digitalzone'17
Büyük ve Küçük Ölçekte SEO Projelerini Etkin Biçimde Yönetmek - Digitalzone'17Büyük ve Küçük Ölçekte SEO Projelerini Etkin Biçimde Yönetmek - Digitalzone'17
Büyük ve Küçük Ölçekte SEO Projelerini Etkin Biçimde Yönetmek - Digitalzone'17
 
Holistik Yaklaşım: SEO'ya Bütünsel Yaklaşımla Büyük Farklar Yaratmak
Holistik Yaklaşım: SEO'ya Bütünsel Yaklaşımla Büyük Farklar YaratmakHolistik Yaklaşım: SEO'ya Bütünsel Yaklaşımla Büyük Farklar Yaratmak
Holistik Yaklaşım: SEO'ya Bütünsel Yaklaşımla Büyük Farklar Yaratmak
 
Ümit YILMAZ - Page Speed - Digitalzone 17
Ümit YILMAZ - Page Speed - Digitalzone 17Ümit YILMAZ - Page Speed - Digitalzone 17
Ümit YILMAZ - Page Speed - Digitalzone 17
 
Gerard Compte @Digitalzone - Growth Hacking: How To Get 3 New Customers Every...
Gerard Compte @Digitalzone - Growth Hacking: How To Get 3 New Customers Every...Gerard Compte @Digitalzone - Growth Hacking: How To Get 3 New Customers Every...
Gerard Compte @Digitalzone - Growth Hacking: How To Get 3 New Customers Every...
 
En Çok Linklenen 1 Milyon Türkçe Sayfanın Analizinden Neler Öğrendik?
En Çok Linklenen 1 Milyon Türkçe Sayfanın Analizinden Neler Öğrendik?En Çok Linklenen 1 Milyon Türkçe Sayfanın Analizinden Neler Öğrendik?
En Çok Linklenen 1 Milyon Türkçe Sayfanın Analizinden Neler Öğrendik?
 
Büyüme Odaklı Reklam Stratejileri
Büyüme Odaklı Reklam StratejileriBüyüme Odaklı Reklam Stratejileri
Büyüme Odaklı Reklam Stratejileri
 
Veritabani Programlama - Oracle IV.Egitim - View Kullanimi
Veritabani Programlama - Oracle IV.Egitim - View KullanimiVeritabani Programlama - Oracle IV.Egitim - View Kullanimi
Veritabani Programlama - Oracle IV.Egitim - View Kullanimi
 
What Is Basecamp?
What Is Basecamp?What Is Basecamp?
What Is Basecamp?
 
Veritabani Programlama - Oracle V.Egitim - Materialized View Kullanimi
Veritabani Programlama - Oracle V.Egitim - Materialized View KullanimiVeritabani Programlama - Oracle V.Egitim - Materialized View Kullanimi
Veritabani Programlama - Oracle V.Egitim - Materialized View Kullanimi
 
10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television
 
Gamification Turkey Summit 2017 - Oyunlaştırma Bilimle Çalışır
Gamification Turkey Summit 2017 - Oyunlaştırma Bilimle ÇalışırGamification Turkey Summit 2017 - Oyunlaştırma Bilimle Çalışır
Gamification Turkey Summit 2017 - Oyunlaştırma Bilimle Çalışır
 

Mais de Judith Lewis

We know who you are now what?
We know who you are now what?We know who you are now what?
We know who you are now what?
Judith Lewis
 

Mais de Judith Lewis (20)

The @Vuelio #SEOforPR Presentation
The @Vuelio #SEOforPR PresentationThe @Vuelio #SEOforPR Presentation
The @Vuelio #SEOforPR Presentation
 
#Digitalzone20 Top 12 Tips for a Better #SEO Life
#Digitalzone20 Top 12 Tips for a Better #SEO Life#Digitalzone20 Top 12 Tips for a Better #SEO Life
#Digitalzone20 Top 12 Tips for a Better #SEO Life
 
#BrightonSEO - Hacking Keyword Research
#BrightonSEO -  Hacking Keyword Research#BrightonSEO -  Hacking Keyword Research
#BrightonSEO - Hacking Keyword Research
 
#SEMRush Schema Markup Essentials
#SEMRush Schema Markup Essentials#SEMRush Schema Markup Essentials
#SEMRush Schema Markup Essentials
 
The Magic of Link Building was a @semrush talk with @_nitman
The Magic of Link Building was a @semrush talk with @_nitmanThe Magic of Link Building was a @semrush talk with @_nitman
The Magic of Link Building was a @semrush talk with @_nitman
 
How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...
How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...
How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...
 
#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...
#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...
#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...
 
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and Trust
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and Trust#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and Trust
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and Trust
 
#Pubcon - How To Win a Search Award - vegas2017
#Pubcon - How To Win a Search Award - vegas2017#Pubcon - How To Win a Search Award - vegas2017
#Pubcon - How To Win a Search Award - vegas2017
 
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
 
Keyword Research: The Secret Expert Techniques You Need to Know
Keyword Research: The Secret Expert Techniques You Need to KnowKeyword Research: The Secret Expert Techniques You Need to Know
Keyword Research: The Secret Expert Techniques You Need to Know
 
Understanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 PresentationUnderstanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 Presentation
 
Optimising AJAX Applications for Organic Search
Optimising AJAX Applications for Organic SearchOptimising AJAX Applications for Organic Search
Optimising AJAX Applications for Organic Search
 
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
 
Chocolate Tasting Session #Tree2Tummy at Loncon3
Chocolate Tasting Session #Tree2Tummy at Loncon3Chocolate Tasting Session #Tree2Tummy at Loncon3
Chocolate Tasting Session #Tree2Tummy at Loncon3
 
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
 
We know who you are now what?
We know who you are now what?We know who you are now what?
We know who you are now what?
 
How Search Beats Social Media for Visibility
How Search Beats Social Media for VisibilityHow Search Beats Social Media for Visibility
How Search Beats Social Media for Visibility
 
SEO - Getting it done
SEO - Getting it doneSEO - Getting it done
SEO - Getting it done
 
How to choose an agency & survive the zombie apocalypse
How to choose an agency & survive the zombie apocalypseHow to choose an agency & survive the zombie apocalypse
How to choose an agency & survive the zombie apocalypse
 

Último

Último (20)

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 

#Digitalzone 2017 - Finding the Best Inspiration for Content Creation