1. <Insert Picture Here>
Maximize Business Agility and IT Efficiency with
Enterprise Manager 11g
Martin Peck
Director Sales Consulting, Eastern Europe and CIS

2. Agenda
• Enterprise Manager Product Strategy
• Business-Driven Application Management
• Challenges
• Capabilities
• Customer Case Studies
• Summary

3. Business-Driven IT Management
Services CloudCustom
Applications
Third Party
Applications
Packaged
Applications
Middleware Oracle Support
Virtual Environments StorageServers
Databases
Web
Portal
Product
Catalog
Order Entry
Service
Shipping
Service
Billing
Service
Other
Services…
Business Services and Activities
Business-Driven
Application
Management
Integrated Application-to-Disk (Cloud) Management
Business Users
and Customers
Integrated Systems
Management and Support
Business Transaction Business Transaction

4. Business-Driven IT Management
Services CloudCustom
Applications
Third Party
Applications
Packaged
Applications
Middleware Oracle Support
Virtual Environments StorageServers
Databases
Web
Portal
Product
Catalog
Order Entry
Service
Shipping
Service
Billing
Service
Other
Services…
Business Services and Activities
Business-Driven
Application
Management
Integrated Application-to-Disk (Cloud) Management
Business Users
and Customers
Integrated Systems
Management and Support
Business Transaction Business Transaction

5. Business - IT Disconnect
What the business wants to know –
• How many users accessed my application in last
30 days?
• How many orders did I accept?
• Which customers/partners did the orders come
from?
• What percentage of these orders did I process
within 24 hours? How many took longer than 72
hours?
• What caused 30% of my orders to fail?
What IT can only respond with –
• The application was up 99% of the time
• We had 200 concurrent sessions at peak load
• Every server and service in the order
management application met it’s performance
and availability SLA
• When faults were logged, we are able to resolve
them within 2 hours
• We had 4 hours of unscheduled downtime on the
messaging system
Business Owner
Users
KPIs
Business
Owners
Servers
Resources
Metrics
Applications
Composites
Services
Transactions
Processes
System
Administrators Application
Architects

6. Solution: Business-Driven Application
Management
User Experience Management
Resolve issues before the
business is impacted
Business Transaction
Management
Manage what matters
most to the business
Business Service
Management
Lowering the total cost of
ownership
Business
Owners
System
Administrators
Application
Architects

7. Solution: Business-Driven Application
Management
User Experience Management
Resolve issues before the
business is impacted
Business Transaction
Management
Manage what matters
most to the business
Business Service
Management
Lowering the Total Cost of
Ownership

8. User Experience Management
Key Challenges
User Experience
Management
Business
Transaction
Management
Business Service
Management
User Session
Analysis
Enterprise
Ready
Business – IT
Correlation
1. Can I monitor all
user sessions?
Can I replay a
particular session,
and see what
actions the user did
/ did not take?
2. Can I develop
business actionable
information from my
user monitoring?
3. Does the solution
• Require custom
instrumentation?
• Support web and
packaged
applications?
• Secure business
data?

9. User Experience Management
Key Capabilities
User Session
Analysis
Enterprise
Ready
Business – IT
Correlation
User Experience
Management
Business
Transaction
Management
Business Service
Management
• Monitor User Sessions, Transactions,
Application Pages
• User Session Analysis
- Identity / name
- History
- Search
• Session Replay
• Visibility into actions that that the user
did not take

10. Internet Cloud
DatabasesApplication
Servers
Web Servers
Hosts
User Experience Management Approaches
User
Communities
Synthetic Test Monitoring Real User Monitoring

11. User Experience Management
Key Capabilities
User Session
Analysis
Enterprise
Ready
Business – IT
Correlation
User Experience
Management
Business
Transaction
Management
Business Service
Management
• Built-in Analytics with business
data
• User Transaction Definition &
Monitoring. Conversion rates
between steps
• Business / Application error
monitoring (based on content)

12. • Analysis of user
experience
information based
on ―cube based
data sets‖
• Successive drill
down to identify
trends
• Customizable
dimensions that can
be based on
business data –
order value, product
id, etc.
Built-in Analytics with Business Data
Business Transaction
Analyses
Usage Reports:
• Usage by
Country/State
• Revenue

13. User Experience Management
Key Capabilities
• Accelerators for EBS, Siebel,
PeopleSoft, JDE, WebCenter
• Integration with Business
Intelligence solutions
• Role-based access, including
security officer role
User Session
Analysis
Enterprise
Ready
Business – IT
Correlation
User Experience
Management
Business
Transaction
Management
Business Service
Management

14. User Experience Management
Delights customers and recovers revenue
lost because of IT issues
―With insights from Oracle Real User Experience Insight, we now get notified
within a couple of minutes when something goes wrong—if no new orders are
coming in or if the end-to-end processes aren’t working normally. That helps us
both lose less money as well as make more money.‖
Oscar Diele, Global Vice President of E-Commerce at TomTom
―NetApp NOW™ is a key online application, providing an array of self-
service capabilities ….Oracle's Real User Experience Insight … offers the
ability to combine business, application and diagnostics data to provide a
complete view of business performance. It will enable a better understanding of
potential issues and resolve them before they impact our global users and our
business.
Tracy Ferrell, Director Applications Management, NetApp

15. Solution: Business-Driven Application
Management
User Experience Management
Resolve issues before the
business is impacted
Business Transaction
Management
Manage what matters
most to the business
Business Service
Management
Lowering the Total Cost of
Ownership

16. Business Transaction Management
Key Challenges
User Experience
Management
Business
Transaction
Management
Business Service
Management
Transaction
Monitoring
Exception
Management
Business
Context
1. What is the status
of my in-flight
transactions?
Where is the order I
placed?
2. Can I get business
actionable
information from my
transaction
monitoring? e.g.
customer category,
order value
3. When errors and
exceptions occur
can I determine
which transaction is
affected?
Can I do the same
with business
exceptions?

17. Business Transaction Management
Key Capabilities
• Oracle buys AmberPoint, a leader in Business
Transaction Management
• Enhances Oracle Enterprise Manager’s Business
Transaction Management capabilities
• AmberPoint complements the performance diagnostic,
configuration management, and lifecycle management
capabilities of Oracle Enterprise Manager
Transaction
Monitoring
Exception
Management
Business
Context
User Experience
Management
Business
Transaction
Management
Business Service
Management

18. Business Transaction Management
Key Capabilities
• Monitor in-flight transactions
• Tracing across tiers and across
applications
• Tracing of synchronous and
asynchronous transactions
• Transaction level agreements
Transaction
Monitoring
Exception
Management
Business
Context
User Experience
Management
Business
Transaction
Management
Business Service
Management

19. Business Transaction Management
Key Capabilities
• Leverages transaction
content/payload
• Business visibility into critical
business data, such as impacted
revenue, customer name, product
id
• Search messages and transactions
based on business data
Transaction
Monitoring
Exception
Management
Business
Context
User Experience
Management
Business
Transaction
Management
Business Service
Management

20. Business Transaction Management
Key Capabilities
• Correlate faults & errors to individual
transaction instances
• Monitor Business &Technical
exceptions
– Stalled transactions, missing steps, error
messages
– Incorrect data values, boundry
conditions, etc.
– Business conditions, such as credit
denied, orders over $1M, shipment
longer than 7 days
Transaction
Monitoring
Exception
Management
Business
Context
User Experience
Management
Business
Transaction
Management
Business Service
Management

21. 21
Exception Management
Real-time Detection of Exceptions
• User-defined Exception
Policies: Can leverage
message content
• Flexible probe points:
doesn't have to see
every step
• Take action...
– Notify, intervene, etc
– Can invoke other
systems – trouble
ticketing, other
exception handlers,
etc
Rejected Order
Alert

22. Business Transaction Management
Better service, lower cost, less risk
―This has enabled us to deliver better service to our partners. It has also enabled
us to save money as we are better equipped to avoid SLA penalties and our
eCommerce business is running more cost effectively. We are able to track
everything and have a much more comprehensive view of how our business is
running.―
Cedric Demarchez, eCommerce Project Manager for Mondial Assistance Group IT
"When we span systems trying to achieve a larger level transaction, and we're
experiencing some unexpected behavior, our ability to peek into those systems
and see messages flying around the environment allows us to troubleshoot and
react much more quickly.―
Jorge Mercado, Lead Architect, MedicAlert

23. Solution: Business-Driven Application
Management
User Experience Management
Resolve issues before the
business is impacted
Business Transaction
Management
Manage what matters
most to the business
Business Service
Management
Lowering the Total Cost of
Ownership

24. Business Service Management
Key Challenges
User Experience
Management
Business
Transaction
Management
Business Service
Management
Service
Dependency
& Models
Service
Lifecycle
Management
Service
Performance
Management
1. What application
and system
components is my
service dependent
on?
How will changes to
any affect the other
services?
2. Can the service
implementers
understand why
performance &
availability is not
meeting
expectations?
3. How do I track
changes made?
Can I compare my
settings between two
environments?
Can I automate
repetitive tasks, like
cloning & patching?

25. Business Service Management
Key Capabilities
Service
Dependency
& Models
Service
Lifecycle
Management
Service
Performance
Management
User Experience
Management
Business
Transaction
Management
Business Service
Management
• Service-to-Service and Service-to-
System Dependencies
• Static and Dynamic topology to identify
call path, rogue usage
• All service types supported – web (http),
Java (WebLogic), Coherence, web
services, SOA, WebCenter, WebLogic
Portal

26. Business Service Management
Key Capabilities
Service
Depdendency
& Models
Service
Lifecycle
Management
Service
Performance
Management
User Experience
Management
Business
Transaction
Management
Business Service
Management
• In-context Performance analysis:
– Performance metrics for shared code visible
in-context of each service entry point
• Zero overhead production JVM Diagnostics
• Tracing between Java threads to DB sessions
• Support for Oracle SOA, Service Bus,
WebLogic Portal, WebCenter, Java EE,
Coherence

27. Performance Analysis
• View Service topology
• Drill into functional
implementation
• View performance for each step
(BPEL activity, service bus
pipeline, portal page, region, etc.)
• Drill into Java EE implementation
of functional step
• Even drill to SQL performance for
any service (including
dehydration SQL)

28. Business Service Management
Key Capabilities
Service
Depdendency
& Models
Service
Lifecycle
Management
Service
Performance
Management
User Experience
Management
Business
Transaction
Management
Business Service
Management
• Collection of configuration data
• Compare, search, analyze, provision
configurations
• Real-time configuration change detections
• Cloning and scale out automation
• Support for WebLogic, Coherence, SOA,
OSB

29. Application Configuration and
Provisioning
• Automated, daily
collection of
configuration data
• Manage configuration
drift via configuration
comparisons
• Build new application
environments
efficiently
• Provision changes
completely
• Validate changes
made correctly

30. Business Service Management
Faster problem resolution, and lower costs through
automation
―Oracle Enterprise Manager Grid Control has become the key
monitoring tool for all of our IT support groups as well as the best tool
used during performance and tuning of the applications.‖
Brian Lindow, Infrastructure Architect
―With Oracle Enterprise Manager, we have not only improved our
Grid and SOA management capabilities, but have extended the
performance information that we can provide to our internal
customers.‖
− Sheng-Te Yang, Director, Application Services, Edmunds Inc

31. Business Service
Management
• Service Dependency &
Models
• Service Performance
Management
• Service Lifecycle
Management
Business
Transaction
Management
• Transaction Discovery
• Business Context
• Exception Management
User Experience
Management
• User Session Analysis
• Business – IT
Correlation
• Enterprise Ready
Business – Driven Application Management
Only Oracle delivers…
Packs
• Real User
Experience Insight
• Service Level
Management Pack
Packs
• WebLogic Server Management Pack EE
• SOA Management Pack EE
• Management Pack for non-Oracle MW
• Application Mgmt Pack for EBS/Siebel/PSFT/JDE
• Management Pack for Identity & Access Mgmt
• Management Pack for Oracle BI

32. <Insert Picture Here>
―Implementing Oracle Application Management
Pack for Oracle E-Business Suite has enabled GE
Infrastructure to serve our customers 84% faster
with cloned instance availability. We’re also saving
US$200,000 annually in operations costs because
of 75% reduction in resources required.‖
Benjamin Cabanas
Program Manager
GE Infrastructure

33. Avoids online revenue
losses up to 25%
Cuts configuration
management effort by 90%
Replaces manual tools
with automation; saves
time by 50%
Saves 80% time and effort
for managing Databases
90% of IT issues
addressed before they
impact users
Drives asset utilization
up by 70%
Reduces Database
testing time by 90%
Reduces provisioning
effort by 75%
Saves $1.9 million with
Oracle Enterprise Manager
Saves $170,000 per year
with Oracle Enterprise
Manager
Deploys SOA
infrastructure 92%
faster
Delivers 24/7 uptime with
Oracle Enterprise
Manager
Cuts application testing
from weeks to hours
Reduces critical patching
time by 80%
Saves weeks on
application testing time
Oracle Enterprise Manager
Proven Solution. Trusted by Customers.

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