Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet and ROI Machine

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Society for Healthcare Strategy & Market Development Annual Meeting Orlando, FL October 1, 2009 David D. Bennett- StayWell Custom Communications Amy McLarty Marketing Communications Manager, Public Relations and Marketing Children’s Medical Center Dallas

Saúde e medicina

Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet and ROI Machine Society for Healthcare Strategy & Market Development October 1, 2009

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object]

Top 5 Business-to-Consumer Websites ,[object Object],[object Object],Adidas.com Nike.com Ford.com

Top 5 Business-to-Consumer Websites ,[object Object],[object Object],[object Object]

Protect Your Most Crucial Asset: Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protect Your Most Crucial Asset: Your Website ,[object Object],[object Object],[object Object]

Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rules of Engagement ,[object Object],[object Object],[object Object],[object Object]

Introduction to Children’s Medical Center in Dallas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Our Site Needed a Make-over: Parents Depend on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Utilizing Our Website to Reach Parents to Use, Refer, or Give ,[object Object],[object Object],[object Object]

What Makes Our Site Stand Out? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes Our Site Stand Out? ,[object Object],[object Object],Interactive Video

What Makes Our Site Stand Out? ,[object Object]

The Proof Was in the Pudding ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Traditional Media to Drive Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Media Strategies for Driving Traffic ,[object Object],[object Object],[object Object]

The Proof Was in the Pudding ,[object Object],[object Object]

Promotion of Online Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion of Online Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Digital Strategy That Works ,[object Object]

Our Work is Never Finished ,[object Object],[object Object],[object Object],[object Object],[object Object]

In Conclusion: For a Website to Become a Consumer Magnet and ROI Machine, it Must … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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