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Blogging:
                                           Sharing My Personal Faith Story



Copyright © 2011 Interactive Connections
Interactive Connections

                  The Diocese of
                   Las Cruces



                                           University of Dayton
                                                    Institute for
                                            Pastoral Initiatives



Copyright © 2011 Interactive Connections
• Please use the chat window on the right side of
      your screen to contribute responses

    • If you experience audio or video trouble, use the
      chat window to send a message to the host,
      Mary Carter. You may text or call Mary at 575-
      635-0323 or call Claudia at 727-492-4446
    • This webinar will be recorded for later access

Copyright © 2011 Interactive Connections
• Make sure the correct sound device is selected
      on your GoToMeeting® Preferences

    • Check volume on your speakers – turn it up!

    • Make sure the mute button on speakers or
      computer is not on

    • Try redialing into the conference
Copyright © 2011 Interactive Connections
• Make sure the correct audio option is selected:
      “mic and speakers” or “telephone”
    • If you are using a microphone and speakers, is
      your Internet connection too slow (recommend
      broadband for VoIP). If this is the problem, join
      us via telephone instead.
    • Still having problems? Contact Global Customer
      Support at 1-800-263-6317
Copyright © 2011 Interactive Connections
Presenter: Sr. Caroline Cerveny,
                                                        SSJ-TOSF, D. Min.




Copyright © 2011 Interactive Connections
We praise You, Lord, for all Your digital world,
    especially for Brother Blog,
    who is the gift through whom You give us conversation.
    And he is beautiful and radiant with great splendor,
    of You Most High, he bears your likeness.
    We praise You, Lord, for Twitter,
    in the heavens you have made the tweet short, quick, and easy.
    We praise You, Lord, for Brothers LinkedIn and Flickr,
    professional and a sea of networks,
    by which You cherish the photos of what you have gifted us with.
    We praise You, Lord, for Sister Facebook,
    filled with family and friends, news, and connections all across the globe.
    We praise You, Lord, for Sister Earth,
    who sustains us
    with her fruits, colored flowers, and herbs.
    Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer,
    Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.



Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Blogs are usually (but not always) written by one person
  and are updated pretty regularly. Blogs are often (but not
  always) written on a particular topic - there are blogs on
  virtually any topic you can think of.
                                           -Mark James Normand

Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
• Online Diary: diarists, journalists, or journalers
    • Justin Hall (1994) one of the earliest bloggers
    • Term “weblog” coined by Jorn Barger on
      17 December 1997
           – Short term “blog” coined by Peter Merholz
           – Peterme.com sidebar used “we blog” which became
             “weblog”
    • In 2004 blogs move mainstream – political
      consultants, new services and candidates begin
      using tools for outreach.

Copyright © 2011 Interactive Connections
Corporate blogs have become much more acceptable – and
          are far more read than individual’s blogs. Why?

Copyright © 2011 Interactive Connections
Basics of

                                           Building a Blog




Copyright © 2011 Interactive Connections
Considerations

                                            Cost of Blog


                                             Ease of Use


                                            Modification




Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
1. Domain Name = unique part of the blog’s
       Uniform Resource Location (URL).

    http://www.acyberpilgrim.org

    http://www.catholicwebsolutions.com

    http://spiritualpopcorn.blogspot.com



Copyright © 2011 Interactive Connections
2. Types of domain extensions

    http://www.acyberpilgrim.org


         What other extensions are you aware of?
         There are at least 14!



Copyright © 2011 Interactive Connections
3. Buying a domain name

                                           www.bluehost.com

                                           www.godaddy.com

                                           www.hostgator.com

    Note: Check all the pricing and check again before
     you commit to purchasing a domain name.

Copyright © 2011 Interactive Connections
•    Home Page                         • Header
    •    About or Profile Page             • Footer
    •    Posts                             • Blogroll or links
    •    Comments                          • Trackbacks or
    •    Categories or labels                backlinks
    •    Sidebar                           • Pings
    •    Archives                          • Tags
                                           • Template or theme

     Go to: http://bit.ly/iLuXYw
Copyright © 2011 Interactive Connections
What are the issues that you would
                                                      like covered here?



Copyright © 2011 Interactive Connections
• Don’t plagiarize (Get permission)
    • Don’t commit libel against someone or
      something
    • Don’t spam through comments
    • Don’t publish spammy posts
    • Don’t steal bandwidth




Copyright © 2011 Interactive Connections
Various types of attribution:
           –    Great article
           –    Blog Post
           –    Sources within your blog (photo’s)
           –    Quotes
           –    Images




Copyright © 2011 Interactive Connections
The rules of copyright are a bit
         blurred in the online world, but the
         safest path to follow is one that errs
         on the side of being more
         conservative.
                                           -   Susan Gunelius, Blogging for Dummies


            http://www.delicious.com/ccerveny/copyright

                        Teaching Copyright -
            http://www.teachingcopyright.org/curriculum/hs

Copyright © 2011 Interactive Connections
CC licenses are designed to give the owners of
         original work a way to share that work more
         freely (and allow other people to build on that
         work) by protecting the owner of the original
         licensed work without applying a full and highly
         restrictive copyright to it.

         http://www.delicious.com/ccerveny/creativecommons




Copyright © 2011 Interactive Connections
1.      Attribution
    2.      Attribution Noncommercial
    3.      Attribution No Derivatives
    4.      Attribution No Derivatives Noncommercial
    5.      Attribution Share Alike
    6.      Attribution Share Alike Noncommercial




Copyright © 2011 Interactive Connections
Three most common policies published on blogs:
    • Comment policy: Describes what comments
      are inappropriate and how they’re moderated.
    • Privacy Policy: Describes what information is
      collected about visitors and how that information
      be used.
    • Terms and Conditions of Site Use page:
      Describes legal info about your blog, such as
      copyrights, availability, and warnings.


Copyright © 2011 Interactive Connections
(SEO)




Copyright © 2011 Interactive Connections
There’s actually a lot more to SEO than using
         targeted keywords that match people's
         search engine queries. Although keywords
         are the starting point for your blog’s SEO
         strategy, they can take your blog only so far.
         You also need to focus on other SEO
         techniques to truly grow your blog’s search
         engine traffic.
                                           - Susan Gunelius, Blogging for Dummies



Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
• Leave comments on other blogs.
    • Use the same link phrase everywhere.
    • Link to content you enjoy from your own blog
      posts.
    • Share content you like through social
      bookmarking, social networking, and Twitter.
    • Respond to comments left on your blog.




Copyright © 2011 Interactive Connections
•    Don’t pay for text links.
    •    Don’t publish links that have been paid for.
    •    Don’t keyword stuff.
    •    Don’t hide keywords.
    •    Don’t scrape content.
    •    Don’t publish content that is nothing more
         than links.



Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
• What does “RSS”
      stand for?
    • Is a web feed format.
    • Feed Reader = a tool
      that ingests feeds
      from multiple sources
      (such as blogs) and
      makes it easy to view
      in one place.


Copyright © 2011 Interactive Connections
Feed Reader                      Email




Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/
Copyright © 2011 Interactive Connections
•    Subscribers – most loyal audience
    •    Great content will attract readers
    •    Make subscribing easy
    •    Ask people to subscribe
    •    Offer something in return to subscribers
    •    Use the FeedCount chicklet from Feedburner




Copyright © 2011 Interactive Connections
Yes it is possible to write your blog offline!




Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections
9 Points To Remember




Copyright © 2011 Interactive Connections
• Writing Well
    • Writing Often
    • Building Links
    • Committing the Time
    • Having Passion
    • Socializing
    • Reading More than
      Writing
    • Being Comfortable
      With Technology
    • Having Patience

Copyright © 2011 Interactive Connections
How would you go about building an
                                                          online community?



Copyright © 2011 Interactive Connections
• Responding to comments.




Copyright © 2011 Interactive Connections
• Commenting on other blogs.




Copyright © 2011 Interactive Connections
• Moderating comments




Copyright © 2011 Interactive Connections
• Linking and tracking back




Copyright © 2011 Interactive Connections
• Inviting guest bloggers




Copyright © 2011 Interactive Connections
• Searching beyond the blogosphere.




Copyright © 2011 Interactive Connections
Class Process




                                                           F2F or Webinar
                                                           Blog
                                                           Wiki Assignments




Copyright © 2011 Interactive Connections
• Please use the chat window on the right side of
      the screen to ask a questions.

    • Unanswered questions will be responded to in a
      48 hour period and added to our class wiki

    • We are a wisdom community; your comments
      and additions to the questions are also important


Copyright © 2011 Interactive Connections
• Remember to go to our class blog to continue
  our conversation about this topic.

• Please complete assignments for this module
  posted on the class wiki before the next webinar




 Copyright © 2011 Interactive Connections
Copyright © 2011 Interactive Connections

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Blogging: Sharing My Personal Faith Story

  • 1. Blogging: Sharing My Personal Faith Story Copyright © 2011 Interactive Connections
  • 2. Interactive Connections The Diocese of Las Cruces University of Dayton Institute for Pastoral Initiatives Copyright © 2011 Interactive Connections
  • 3. • Please use the chat window on the right side of your screen to contribute responses • If you experience audio or video trouble, use the chat window to send a message to the host, Mary Carter. You may text or call Mary at 575- 635-0323 or call Claudia at 727-492-4446 • This webinar will be recorded for later access Copyright © 2011 Interactive Connections
  • 4. • Make sure the correct sound device is selected on your GoToMeeting® Preferences • Check volume on your speakers – turn it up! • Make sure the mute button on speakers or computer is not on • Try redialing into the conference Copyright © 2011 Interactive Connections
  • 5. • Make sure the correct audio option is selected: “mic and speakers” or “telephone” • If you are using a microphone and speakers, is your Internet connection too slow (recommend broadband for VoIP). If this is the problem, join us via telephone instead. • Still having problems? Contact Global Customer Support at 1-800-263-6317 Copyright © 2011 Interactive Connections
  • 6. Presenter: Sr. Caroline Cerveny, SSJ-TOSF, D. Min. Copyright © 2011 Interactive Connections
  • 7. We praise You, Lord, for all Your digital world, especially for Brother Blog, who is the gift through whom You give us conversation. And he is beautiful and radiant with great splendor, of You Most High, he bears your likeness. We praise You, Lord, for Twitter, in the heavens you have made the tweet short, quick, and easy. We praise You, Lord, for Brothers LinkedIn and Flickr, professional and a sea of networks, by which You cherish the photos of what you have gifted us with. We praise You, Lord, for Sister Facebook, filled with family and friends, news, and connections all across the globe. We praise You, Lord, for Sister Earth, who sustains us with her fruits, colored flowers, and herbs. Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer, Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer. Copyright © 2011 Interactive Connections
  • 8. Copyright © 2011 Interactive Connections
  • 9. Copyright © 2011 Interactive Connections
  • 10. Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often (but not always) written on a particular topic - there are blogs on virtually any topic you can think of. -Mark James Normand Copyright © 2011 Interactive Connections
  • 11. Copyright © 2011 Interactive Connections
  • 12. Copyright © 2011 Interactive Connections
  • 13. • Online Diary: diarists, journalists, or journalers • Justin Hall (1994) one of the earliest bloggers • Term “weblog” coined by Jorn Barger on 17 December 1997 – Short term “blog” coined by Peter Merholz – Peterme.com sidebar used “we blog” which became “weblog” • In 2004 blogs move mainstream – political consultants, new services and candidates begin using tools for outreach. Copyright © 2011 Interactive Connections
  • 14. Corporate blogs have become much more acceptable – and are far more read than individual’s blogs. Why? Copyright © 2011 Interactive Connections
  • 15. Basics of Building a Blog Copyright © 2011 Interactive Connections
  • 16. Considerations Cost of Blog Ease of Use Modification Copyright © 2011 Interactive Connections
  • 17. Copyright © 2011 Interactive Connections
  • 18. 1. Domain Name = unique part of the blog’s Uniform Resource Location (URL). http://www.acyberpilgrim.org http://www.catholicwebsolutions.com http://spiritualpopcorn.blogspot.com Copyright © 2011 Interactive Connections
  • 19. 2. Types of domain extensions http://www.acyberpilgrim.org What other extensions are you aware of? There are at least 14! Copyright © 2011 Interactive Connections
  • 20. 3. Buying a domain name www.bluehost.com www.godaddy.com www.hostgator.com Note: Check all the pricing and check again before you commit to purchasing a domain name. Copyright © 2011 Interactive Connections
  • 21. Home Page • Header • About or Profile Page • Footer • Posts • Blogroll or links • Comments • Trackbacks or • Categories or labels backlinks • Sidebar • Pings • Archives • Tags • Template or theme Go to: http://bit.ly/iLuXYw Copyright © 2011 Interactive Connections
  • 22. What are the issues that you would like covered here? Copyright © 2011 Interactive Connections
  • 23. • Don’t plagiarize (Get permission) • Don’t commit libel against someone or something • Don’t spam through comments • Don’t publish spammy posts • Don’t steal bandwidth Copyright © 2011 Interactive Connections
  • 24. Various types of attribution: – Great article – Blog Post – Sources within your blog (photo’s) – Quotes – Images Copyright © 2011 Interactive Connections
  • 25. The rules of copyright are a bit blurred in the online world, but the safest path to follow is one that errs on the side of being more conservative. - Susan Gunelius, Blogging for Dummies http://www.delicious.com/ccerveny/copyright Teaching Copyright - http://www.teachingcopyright.org/curriculum/hs Copyright © 2011 Interactive Connections
  • 26. CC licenses are designed to give the owners of original work a way to share that work more freely (and allow other people to build on that work) by protecting the owner of the original licensed work without applying a full and highly restrictive copyright to it. http://www.delicious.com/ccerveny/creativecommons Copyright © 2011 Interactive Connections
  • 27. 1. Attribution 2. Attribution Noncommercial 3. Attribution No Derivatives 4. Attribution No Derivatives Noncommercial 5. Attribution Share Alike 6. Attribution Share Alike Noncommercial Copyright © 2011 Interactive Connections
  • 28. Three most common policies published on blogs: • Comment policy: Describes what comments are inappropriate and how they’re moderated. • Privacy Policy: Describes what information is collected about visitors and how that information be used. • Terms and Conditions of Site Use page: Describes legal info about your blog, such as copyrights, availability, and warnings. Copyright © 2011 Interactive Connections
  • 29. (SEO) Copyright © 2011 Interactive Connections
  • 30. There’s actually a lot more to SEO than using targeted keywords that match people's search engine queries. Although keywords are the starting point for your blog’s SEO strategy, they can take your blog only so far. You also need to focus on other SEO techniques to truly grow your blog’s search engine traffic. - Susan Gunelius, Blogging for Dummies Copyright © 2011 Interactive Connections
  • 31. Copyright © 2011 Interactive Connections
  • 32. Copyright © 2011 Interactive Connections
  • 33. Copyright © 2011 Interactive Connections
  • 34. • Leave comments on other blogs. • Use the same link phrase everywhere. • Link to content you enjoy from your own blog posts. • Share content you like through social bookmarking, social networking, and Twitter. • Respond to comments left on your blog. Copyright © 2011 Interactive Connections
  • 35. Don’t pay for text links. • Don’t publish links that have been paid for. • Don’t keyword stuff. • Don’t hide keywords. • Don’t scrape content. • Don’t publish content that is nothing more than links. Copyright © 2011 Interactive Connections
  • 36. Copyright © 2011 Interactive Connections
  • 37. • What does “RSS” stand for? • Is a web feed format. • Feed Reader = a tool that ingests feeds from multiple sources (such as blogs) and makes it easy to view in one place. Copyright © 2011 Interactive Connections
  • 38. Feed Reader Email Copyright © 2011 Interactive Connections
  • 39. Copyright © 2011 Interactive Connections
  • 40. Copyright © 2011 Interactive Connections
  • 42. Subscribers – most loyal audience • Great content will attract readers • Make subscribing easy • Ask people to subscribe • Offer something in return to subscribers • Use the FeedCount chicklet from Feedburner Copyright © 2011 Interactive Connections
  • 43. Yes it is possible to write your blog offline! Copyright © 2011 Interactive Connections
  • 44. Copyright © 2011 Interactive Connections
  • 45. 9 Points To Remember Copyright © 2011 Interactive Connections
  • 46. • Writing Well • Writing Often • Building Links • Committing the Time • Having Passion • Socializing • Reading More than Writing • Being Comfortable With Technology • Having Patience Copyright © 2011 Interactive Connections
  • 47. How would you go about building an online community? Copyright © 2011 Interactive Connections
  • 48. • Responding to comments. Copyright © 2011 Interactive Connections
  • 49. • Commenting on other blogs. Copyright © 2011 Interactive Connections
  • 50. • Moderating comments Copyright © 2011 Interactive Connections
  • 51. • Linking and tracking back Copyright © 2011 Interactive Connections
  • 52. • Inviting guest bloggers Copyright © 2011 Interactive Connections
  • 53. • Searching beyond the blogosphere. Copyright © 2011 Interactive Connections
  • 54. Class Process F2F or Webinar Blog Wiki Assignments Copyright © 2011 Interactive Connections
  • 55. • Please use the chat window on the right side of the screen to ask a questions. • Unanswered questions will be responded to in a 48 hour period and added to our class wiki • We are a wisdom community; your comments and additions to the questions are also important Copyright © 2011 Interactive Connections
  • 56. • Remember to go to our class blog to continue our conversation about this topic. • Please complete assignments for this module posted on the class wiki before the next webinar Copyright © 2011 Interactive Connections
  • 57. Copyright © 2011 Interactive Connections