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       i ns
from




 A brief history of
mobile technologies
       IAMSR, March 23rd 2010
Daniele
Dalledonne
    dan@dimension.it
            /ddalledo

 /in/danieledalledonne
Italy
is a beautiful
   country
Global Information Technology
           Ranking
 RANK      COUNRY      SCORE

  1       Denmark      5.85
  2        Sweden      5.84
  3          USA       5.68
  4       Singapore    5.67
  5      Switzerland   5.58
  6        Finland     5.53
  7        Iceland     5.50
  8        Norway      5.49
  9      Netherlands   5.48
  10       Canada      5.41
                        World Economic Forum 2008/09
Global Information Technology
           Ranking
 RANK      COUNRY      SCORE

  40    Saudi Arabia   4.28
  41      Hungary      4.28
  42    Puerto Riko    4.23
  43    Slovak Rep.    4.19
  44       Jordan      4.19
  45        Italy      4.16
  46        China      4.16
  47      Thailand     4.14
  48       Latvia      4.10
  49      Croatia      4.09
                        World Economic Forum 2008/09
Italy
and mobile
  phones
Number of mobile phones
           subscriptions per 100 users

  150      148      147     146
                                     134     130
                                                        120
                                                                       89




Hong King Estonia   Italy   Russia Singapore Germany Finland          USA




                                                   Wikipedia / CIA - World Fact Book
% smart phones vs standard phones

                              28
                                      23
 17
       12             12                       13      12
              11



 US   Canada France Germany   Italy   Spain   Sweden   UK




                                                        Nielsen 2009
10
id e
       i ns
from




 A brief history of
mobile technologies
“Studying
history make us
 better people”
   Polybius (ca. 203–120 BC)
             Greek historian
“You learn from
  mistakes!”
      any Mother
CHAPTER 1
Once upon a time ...
• http://en.wikipedia.org/wiki/
  History_of_mobile_phones

• http://en.wikipedia.org/wiki/
  Mobile_devices

• http://en.wikipedia.org/wiki/SMS
’92
’97
’99
’99
’99   1
  Have fun!
’00
’00 96 x 40 pixel
  (content space)
’00
’00    2
Technology sucks!
’00
’00
’00
’00      3
You may not like it
but it pay the bills!
’02
!
’02
’02      4
Mobile Operators are
  the enemies :-(
’02
’02
’02    5
 Do not reinvent
   the wheel
’03
’03
’03        6
Like it or not, you have
to deal with politicians
’04
’04
First episode, Season 1: 22/09/2004
 Last episode, Season 6: 23/05/2010
7
Always have
 a plan “B”
CHAPTER 2
Humans after all
(we are not only businessmen)
’80
’80
 300.000.000
  (units sold)
’89
’89
 120.000.000
  (units sold)
’03
’03
  2.000.000
  (units sold)
’03
’03
   >200.000.000
(units sold and counting)
’04
’04
    125.000.000
(units sold and counting)
’04
’04
     60.000.000
(units sold and counting)
’01
’01
    240.000.000
(units sold and counting)
8
Watch 360°
CHAPTER 3
The next big thing
“Today we are going to reinvent the phone”
                          Steve Jobs, January 8th 2007
1,1 Billions phones sold in 2009


Smart Phones   13%




                     87%   Mobile Phones




                                      Gartner 2009
175 millions Smart Phones sold in 2009


       RIM
               20%
       HTC 5%          40% Nokia

               20%
      Others
                     15%

                 Apple

                                   Gartner 2009
Worldwide web traffic




               46%   Others
Apple   54%




                              AdMob 12/2009
from business
to consumers
back to business
today kids
tomorrow adults
• 75.000.000 users
• 75.000.000 users
• 170.000 apps
• 75.000.000 users
• 170.000 apps
• 3.000.000.000 downloads
• 75.000.000 users
• 170.000 apps
• 3.000.000.000 downloads
• 10.000.000 a day
• 75.000.000 users
• 170.000 apps
• 3.000.000.000 downloads
• 10.000.000 a day
    A new media
9
• 75.000.000 users
• 170.000 apps
  New opportunities
• 3.000.000.000 downloads
  are bornaevery day
• 10.000.000 day
    A new media
CHAPTER 4
 The future
R.I.P.
1981 - 2010
10
 Really, the future isn’t
predictable, you make it!
Daniele
Dalledonne
    dan@dimension.it
            /ddalledo

 /in/danieledalledonne

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A brief history of mobile technology

Notas do Editor