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LucidEra Lead Alchemy

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Darren Cunningham
Darren Cunningham

destinationCRM webinar delivered on August 13th 2008. View the recording here: http://www.lucidera.com/landing/lead_alchemy.php

NegóciosTecnologia
1 de 26
Lead Alchemy: Turn Marketing Leads into Sales Gold Anneke Seley, Founder and CEO, Phone Works Eric Johnson, VP Worldwide Business Operations, Serena Ken Rudin, Co-Founder, LucidEra
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Polling Question ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Who is Phone Works? ,[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Case Study: Qualification Process Needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Results: Sales and Marketing Alignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Best Practices Recommendations ,[object Object],Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object]
Key Performance Indicators and Analysis Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Closed / Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activity Conversions Sales Cycle Movement
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Who is Serena? ,[object Object],Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Goal, Challenges & Impact ,[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Best Practice Recommendations Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Who is LucidEra? Copyright © 2008 LucidEra – All rights reserved Leading the market shift to business analytics as a service LucidEra has taken the complexity out of analytics so that more people and companies can take advantage of analytical insights. - Denis Pombriant, Beagle Research ” “
The Analytic Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
This is Your Sales Team with Metrics… ,[object Object],Copyright © 2008 LucidEra – All rights reserved Managers Do Not Have Metrics Managers Have Metrics
But Do You Have the Right Metrics? Batting Average .406 The Old Way… On-Base % Batting Average + Walks + Sacrifices + Hit By Pitch The New Way…
But Do You Have the Right Metrics? .406 The Old Way…
Sales 2.0 “Moneyball” Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New Way… Sales Rep A Sales Rep B Sales Rep C Sales Rep D Sales Rep E Sales Rep F Sales Rep Scorecards
Does Marketing Have the Right Metrics? ,[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
The Marketing Metrics That Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
The Sales Metrics That Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved
Removing the Barriers to Getting Started ,[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved ,[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2008 LucidEra – All rights reserved www.lucidera.com

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