A 3-part guided conversation & interview to help accelerate social med

1. Brainstorming Social Media Conversations
PART 1: Your Social Media Visualization - Describe what you saw in your
visualization:
 What goal are you addressing through the use of social media?
 What is different about the way your organization is communicating/using
social media?
 What are you hearing from staff, clients, customers, patients, funders,
community members, colleagues, etc related to your social media efforts?
 How do you know you are being successful in your efforts?
 Who is working on your social media plan?
 What does your leadership team in the organization now say about the use of
social media?
 What impacts do you see within the organization as a result of your social
media efforts?
 What else did you notice?

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PART 2: Building on Your Social Media Vision - Now - Look around your
organization and ask your colleague the following questions:
Partner name & organization: _______________________
Using the communications goal you used in your visualization, think
about how to describe it as a “goal” you can begin working on now.
In order to meet this goal, who will you try to reach? What audiences
(consumers, patients, politicians, co-workers)? Where are they?
Where do they gather – online and off-line?
What do you need these audiences to do?
How can you measure whether or not you were successful in getting
them to do it?
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com

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What are your internal & external realities? Capacity? Competition?
What communications tools – social media or otherwise – are you
already using?
What are the kinds of messages that resonate with these audiences?
What are THEIR realities? What do you hear from staff, clients,
customers, your boss, your funders, etc?
Who are the best people to deliver those messages? Leadership?
Staff? Community members?
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com

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What kinds of multi-directional communication are you interested in
developing through social media?
Now look back at your goal: How can you make it Specific,
Measurable, Attainable, Realistic & Timebound?
Now, take each of these answers and
work on your goal to incorporate them.
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com

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PART 3: Making a Vision Reality: Go back with your partner and ask each other
the following questions on developing a social media strategy to make your vision a
reality.
Decide with your partner how you want to do it. Take 10 minutes per individual.
Write down their answers and then share and discuss, or take turns talking it out
(external processor, and then do individual time).
Who needs to be involved in figuring out how to move forward with
this plan?
Who will be involved in making decisions about the plan?
If you were to start somewhere, what would you suggest?
5 things you would start with? How might you experiment?
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com

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Who could you get to do the work with you?
Internal resources, external consultants?
Who needs to be convinced to let you (and others) spend time
working on this? How could you go about convincing them?
How will you know are on the right track? How will you know when to
make course corrections? What can you measure?
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com

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What would work for you, given your work style? What motivates you
to succeed? What motivates your organization to change?
What social media tool do you feel MOST comfortable with? Is this
the best tool to move forward?
Full Court Press Communications
409 13th Street, Suite 1300, Oakland, CA 94612  510-271-0640  www.fcpcommunications.com