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Twitter For Us 2010

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Dan Cohen
Dan Cohen

Twitter for Social Change Getting Started & Learning to Listen Thinking about how to use for advocacy & social change-making

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Making Twitter Work for Us Using Twitter to Make Social Change * Lifetime guarantee included
Take me to the Social Web: Beth Kanter, Beth’s Blog What is your burning question about Twitter? Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf Twitter for Us - FCPCommunications.com Another option: Open twitter.com & just start typing
Today / Next Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
Communications Refresher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
What is twitter ,[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
What is twitter Twitter for Us - FCPCommunications.com
What is twitter Twitter for Us - FCPCommunications.com
Twitter Basics ,[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
Twitter? ,[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
What is a Tweet? BANAL Twitter for Us - FCPCommunications.com
What is a Tweet? Head’s Up! Twitter for Us - FCPCommunications.com
What is a Tweet? Look at Me! I’m a part of this! Twitter for Us - FCPCommunications.com
Twitter for Us - FCPCommunications.com
Begin at the Beginning – Twitter.com ,[object Object],[object Object],[object Object],[object Object],[object Object],http://socialmedia-listening.wikispaces.com/Project+1 Twitter for Us - FCPCommunications.com
Step One - Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Twitter for Us - FCPCommunications.com
Looking is Listening… ,[object Object],[object Object],Twitter for Us - FCPCommunications.com
Listening Options Twitter for Us - FCPCommunications.com
Listening Options – Watching the River Flow Twitter for Us - FCPCommunications.com
Twitter for Us - FCPCommunications.com Listening Options – Watching what one person says…and finds important
Listening by Referral ,[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
Listen to Lists of Others ,[object Object],[object Object],Twitter for Us - FCPCommunications.com
Step One – Listen… Search a “hashtag” Twitter for Us - FCPCommunications.com
What have you learned by listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
Twitter for Us - FCPCommunications.com Now What? For some – the scariest screen on earth…
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Author’s Note: These next three slides come from Media 101 presentation by FCP – but are instructive for us Twitter for Us - FCPCommunications.com
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
So – what do you have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/
Step Two – Take the Plunge ,[object Object],[object Object],Twitter for Us - FCPCommunications.com /
Step Two – Take the Plunge ,[object Object],[object Object],[object Object],[object Object],Twitter for Us - FCPCommunications.com
So… Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf Twitter for Us - FCPCommunications.com
Your Homework Twitter for Us - FCPCommunications.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294

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Twitter For Us 2010

  • 1. Making Twitter Work for Us Using Twitter to Make Social Change * Lifetime guarantee included
  • 2. Take me to the Social Web: Beth Kanter, Beth’s Blog What is your burning question about Twitter? Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf Twitter for Us - FCPCommunications.com Another option: Open twitter.com & just start typing
  • 3.
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  • 6. What is twitter Twitter for Us - FCPCommunications.com
  • 7. What is twitter Twitter for Us - FCPCommunications.com
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  • 10. What is a Tweet? BANAL Twitter for Us - FCPCommunications.com
  • 11. What is a Tweet? Head’s Up! Twitter for Us - FCPCommunications.com
  • 12. What is a Tweet? Look at Me! I’m a part of this! Twitter for Us - FCPCommunications.com
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  • 17. Listening Options Twitter for Us - FCPCommunications.com
  • 18. Listening Options – Watching the River Flow Twitter for Us - FCPCommunications.com
  • 19. Twitter for Us - FCPCommunications.com Listening Options – Watching what one person says…and finds important
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  • 22. Step One – Listen… Search a “hashtag” Twitter for Us - FCPCommunications.com
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  • 31. So… Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf Twitter for Us - FCPCommunications.com
  • 32.
  • 33. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294