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Buyer Counseling Interview Questionnaire

Directions: (1) Make 50 one-sided copies of this questionnaire. Use colored paper if you want it to stand out from all the other
documentation that you use when working with buyers. (2) Use this questionnaire to conduct a systematic and thorough interview in
order to understand their wants and true needs. If you need more room to write, use the back of the pages. (3) While using this
questionnaire, always be ready to ask these follow-up questions in order to clarify their wants and true needs:
     1.   “What exactly do you mean by _____?” (e.g. large kitchen, privacy, spectacular view, etc.)
                                                                                                                  
     2.   “What do you get when you have a _____?” (e.g. large kitchen, privacy, spectacular view, etc.)            
     3.   “What does that do for you?”                                                                      That graphic is a reminder
                                                                                                             to ask these questions!
     4.   “How does that make you feel?”
     5.   “Why do you suppose that is?”
Remember: You continue to clarify their wants and true needs when you begin showing the first couple homes. Think of showing
those first couple homes as lab-work or fieldwork because now you have a real kitchen or a real view (for example) to dialogue
around. You’re not a tour guide; you’re an intelligent business consultant!
Important: This questionnaire forces you to be systematic and thorough which is very important when you pass this information on to
someone else (your assistant, one of your specialists, your partner, another agent, your team leader, etc.). What would happen if you
got sick or were in an accident and someone else had to fill in for you? Think how smoothly it would go for your clients if someone
else had to fill in for you when all of your clients’ wants and needs are thoroughly documented! Besides, when was the last time you
heard someone complain that his/her consultant was way too thorough and organized?



Client’s Motivation

1.   On a scale of 1-10, with 1 being “just curious” and 10 being “you’d buy today”, how would your rate yourself? ______________

     Tell me more: ____________________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     What would it take for you to become an 8, 9, or 10? _____________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

2. Have you talked to any other real estate agents or consultants about the purchase of your ideal next home?

      No.

      Yes. Whom have you talked to? ___________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

3. Today, if I demonstrate to you that I will do everything within my power to find your ideal home, will you let me be your agent?

      Yes.

      Maybe. Tell me more.



Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                  Page 1
Client’s Lifestyle

1. Tell me more about your family.

    Names                                                Ages         One Word That    What do you see them doing in your ideal home?
                                                                      Describes Them          (e.g. work, homework, fun, etc.)
    Husband:

    Wife:




2. Any grandchildren who will be living with you or spending more than an occasional overnight stay with you?  Yes.  No.

    Names                                                Ages         One Word That    What do you see them doing in your ideal home?
                                                                      Describes Them          (e.g. work, homework, fun, etc.)




3. Describe your lifestyle. Are you homebodies? Are you active? Do you do a lot of entertaining? Any hobbies? Tell me all!

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

4. Is there anything else that you would like to tell me about your lifestyle? Particularly anything that relates to your home now and
    in the next 5-10 years? For instance, maybe you’re not a gardener, but it’s something you plan to do in the next five years.

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

5. Recap what you have just discovered about their lifestyle!

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                     Page 2
Current Home

1. Tell me about your current home. (Allow them to free-flow with their response.)

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Approximate size = _______________________________________________________________________________________

     How long have you been living here? _________________________________________________________________________

2.   Tell me about your current home likes and dislikes.

                                                                                     




                                                                                               (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                  Page 3
Current Home (continued)

3. Tell me about your lot.

                                                                                   




4. Let’s expand. Tell me about your neighborhood.

                                                                                   




5. Why do you want to move out of your current home?

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

6. Is there anything else that you would like to tell me about your current home?

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

7. Let’s recap what we’ve learned about your current home!


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                         Page 4
Past Homes

Homes we have lived in the past give us clues for what features our next ideal home should have!

1. Tell me about homes you have lived in the past. (Allow them to free-flow with their response.)

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

2.   Tell me about likes and dislikes for homes you have lived in the past.

                                                                                                    




3. Tell me about homes you have visited in the past that felt good to you. For instance, maybe your best friend in high school lived
     in a home that felt good to you, or you’ve seen a model home that you liked. Tell me about your likes and dislikes.

                                                                                                    




4. Did the size of any of these homes feel right? Tell me more: _______________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

5. Let’s recap what we’ve discovered about past homes!

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                Page 5
Ideal Home                                                                                                        
Are you ready to talk about your vision for your ideal next home? Let’s break everything down, item by item.

Location

1. Tell me about your ideal location. What part of town do you want to be located in?

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

2. Tell me about your ideal commute time and distance.

    Husband = _____ miles from work. Ideal commute time is _____ minutes. Work address is _____________________________

    ________________________________________________________________________________________________________

    Wife = _____ miles from work. Ideal commute time is _____ minutes. Work address is ________________________________

    ________________________________________________________________________________________________________

3. Are schools important?  Yes.  No.

    If yes, which district do you prefer? ___________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Why? ___________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

4. Describe your likes and dislikes for location.

                                                                                                  




                                                                                                               (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                  Page 6
Ideal Home (continued)                                                                           
The Neighborhood

5. Tell me about your ideal neighborhood.

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

6.   Describe your likes and dislikes.

                                                                                     




The Lot

7. Tell me about your lot. Approximate size = ____________________________________________________________________

     Features: ________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

8.   Describe your likes and dislikes.

                                                                                     




                                                                                              (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                 Page 7
Ideal Home (continued)                                                                                    
Exterior

9. Tell me about the home’s exterior.

    Styles you’re interested in: __________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Types of siding you will consider: ____________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Steps: No more than _____ steps. ____________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Porch:  Yes.  No. _____________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Other exterior features that are important to you: _______________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

General Interior (before talking about each room)

10. Let’s talk about the interior. Number of stories = _____ Approximate square footage = __________ Flooring = ____________

    When you come home after work, what do you want your home to do for you? ________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    How about on weekends? What should your home do for you? _____________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    How should your home make you feel when you are in it? _________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

                                                                                                       (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                          Page 8
General Interior (continued)                                                                           
    When others come to your home, what do you want your home to say about you? ______________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    In general, how should the interior look? (e.g. cozy, open, clean, warm, funky, etc.) _____________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

11. As far as the general interior of your next ideal home, describe your likes and dislikes.

                                                                                               




Master Bedroom

12. Tell me about the master bedroom. Approximate size =
    __________________________________________________________

    Features: ________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

13. Describe your likes and dislikes for your master bedroom.

                                                                                               




                                                                                                        (continued on next page)

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                           Page 9
Ideal Home (continud)                                                                                         
Other Bedrooms

14. Tell me about the other bedrooms.

    If the homes we look at do not have an office, do you plan to turn one of the bedrooms into an office?  Yes.  No.

    If the homes we look at do not have a fitness room, do you plan to turn one of the bedrooms into a fitness room?  Yes.  No.

    How many of the bedrooms must you have that are devoted only for guests? _____

    How many bedrooms must you have for your children or live-in parents? _____

    Based on all of the above, how many total bedrooms do you need? _____ + 1 master bedroom = _____ total bedrooms

    Approximate size of bedrooms for children and live-in parents:

    Name: _________________________’s bedroom = ______________________________________________________________

    Name: _________________________’s bedroom = ______________________________________________________________

    Name: _________________________’s bedroom = ______________________________________________________________

    Name: _________________________’s bedroom = ______________________________________________________________

    The bedroom we’ll convert into an office = _____________________________________________________________________

    The bedroom we’ll convert into a fitness room = ________________________________________________________________

    The bedroom we’ll convert into a ______________________________ = ____________________________________________

    The bedroom we’ll convert into a ______________________________ = ____________________________________________

15. Describe your likes and dislikes for bedrooms in general.

                                                                                                




                                                                                                           (continued on next page)

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                             Page 10
Ideal Home (continued)                                                                                      
Bathrooms

16. Tell me about the bathrooms. Number of bathrooms = _____ (include a master bathroom in this number)

    Master bathroom approximate size = _________________________________________________________________________

    Master bathroom features = _________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Must the master bathroom be a part of the master bedroom configuration?  Yes.  No. If “no”, how close do you want it?

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Other bathrooms’ size and features:

    Bathroom #1, to be used mainly by _________________________ Approximate size = ________________________________

    Features: ________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Bathroom #2, to be used mainly by _________________________ Approximate size = ________________________________

    Features: ________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Bathroom #3, to be used mainly by _________________________ Approximate size = _________________________________

    Features: ________________________________________________________________________________________________

    ________________________________________________________________________________________________________

17. Describe your likes and dislikes for bathrooms in general.

                                                                                              




Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                          Page 11
Ideal Home (continued)                                                                        
Living Room

18. Tell me about the living room.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

19. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 12
Ideal Home (continued)                                                                        
Family Room

20. Tell me about the family room.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

21. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 13
Ideal Home (continued)                                                                        
Office

22. Tell me about the office.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

23. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 14
Ideal Home (continued)                                                                                      
Dining Room

24. Tell me about the dining room.

    Approximate size = ________________________________________________________________________________________

    Must the dining room be part of the kitchen configuration, living room configuration, or both? ____________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

25. Describe your likes and dislikes.

                                                                                              




                                                                                                         (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                           Page 15
Ideal Home (continued)                                                                        
Laundry Room

26. Tell me about this room.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

27. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 16
Ideal Home (continued)                                                                          
  Another Type of Room:



28. Tell me about this room.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

29. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 17
Ideal Home (continued)                                                                          
  Another Type of Room:



30. Tell me about this room.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

31. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 18
Garage                                                                                                   
32. Tell me about this structure.

    Approximate size = ________________________________________________________________________________________

    Must the garage be attached, built-in, or a separate structure? _______________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

33. Describe your likes and dislikes.

                                                                                           




                                                                                                     (continued on next page)
                                                                                                           
Ideal Home (continued)
Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                       Page 19
Other Structures (pool, shed, greenhouse, etc.):



34. Tell me about this.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

35. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)
                                                                                                
Ideal Home (continued)


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 20
Other Structures (e.g. pool, shed, greenhouse, etc.):



36. Tell me about this.

    Approximate size = ________________________________________________________________________________________

    Features = _______________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

37. Describe your likes and dislikes.

                                                                                  




                                                                                           (continued on next page)




Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                             Page 21
38. Let’s summarize and prioritize what we’ve discovered about your ideal home!

    Must be located in:

    Neighborhood must be:

     Home Items                            What are the absolutely, do or die, must-have features or attributes in your ideal home?
    The Lot
    Size =

    Exterior



    General
    Interior
    Floors =
    Master
    Bedroom


    Other
    Bedrooms
    Number =
    Bathrooms
    Number =

    Living Room



    Family Room



    Office



    Kitchen



    Dining Room



    Laundry
    Room


    Another
    Room:


    Another
    Room:


    Garage



    Other
    Structure:


    Other
    Structure:




Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                        Page 22
Finances

Do you mind if I ask you some financial questions?

39. Are you currently renting?

     Yes. Monthly rent = $____________________. Lease expires on ____________________.

     No. Do you need to sell your current home in order to buy your next ideal home?  Yes.  No.

    What is your current mortgage balance? $____________________ Your monthly payments? $____________________

    What do you think your current home will sell for? $____________________

40. Will you be paying cash or financing your home? ________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

41. How much in available funds do you have for the purchase of your next ideal home? $____________________

    Does this include closing costs?  Yes.  No.

42. Have you met with a lender yet?

     Yes. Who? ____________________________________________________________________________________________

     No. Would you like me to recommend someone?  Yes.  No.

43. How much of a monthly payment are you comfortable with? Your monthly payment includes the mortgage, taxes, and insurance.

    Comfort range is $____________________ to $____________________ per month.

44. What is your price range for your next ideal home?

    Price range of $____________________ to $____________________.

45. What is your current gross income? $____________________

    Do you expect this to go up, down, or stay the same in the next five years?  Up.  Down.  Stay the same.

46. Where do you work?

    Husband: _______________________________________________________________________ How long? _______________

    Wife: __________________________________________________________________________ How long? _______________

47. Have either of you ever declared bankruptcy?

     No.

     Yes. Who: ____________________ How long ago? _____ years.

48. Have you ever had a home go to foreclosure?

     No.

     Yes. How long ago? _____ years.

                                                                                                         (continued on next page)

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                           Page 23
Finances (continued)

49. Tell me about your monthly payments on debt.

     First credit card at $____________________ per month.

     Second credit card at $____________________ per month.

     Third credit card at $____________________ per month.

     Fourth credit card at $____________________ per month.

     One car at $____________________ per month.

     Another car at $____________________ per month.

     $____________________ per month for ____________________________________________________________________.

     $____________________ per month for ____________________________________________________________________.

     $____________________ per month for ____________________________________________________________________.

     $____________________ per month for ____________________________________________________________________.

50. Are you current on all of your debt?

     Yes.

     No. What’s not current and for how much? __________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

51. Do you have any credit problems that might show up on a credit report?

     No.

     Yes. What might show up? _______________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

52. Is there anything else you’d like to tell me about your finances? ____________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

53. Does anyone have to approve the purchase of your home?

     No.

     Yes. Who? ____________________________________________________________________________________________

54. Do you have any questions regarding the finances and your next ideal home?

55. Let’s recap what you’ve shared with me regarding finances.



Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                      Page 24
Expectations

Your Expectations for Your Home

1.   Let’s talk about your home and your expectations. What one thing must your home have for it to be a 10? __________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

2.   If we could add one more thing to make it a 10+, what would that be?________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

3.   If we could add one more thing to make it a 10++, what would that be? ______________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

                                                                                                          (continued on next page)




Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                            Page 25
Expectations (continued)

Your Expectations for the Purchasing Transaction

4.   Let’s talk about the purchasing transaction. What one thing must your home have for it to be a 10? ________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

5.   If we could add one more thing to make it a 10+, what would that be?________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

6.   If we could add one more thing to make it a 10++, what would that be? ______________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Can you describe exactly what that looks like? __________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

     Why is this important to you? ________________________________________________________________________________

     ________________________________________________________________________________________________________

     ________________________________________________________________________________________________________

7.   When do you expect to make an offer on your ideal next home? ____________________________________________________

8.   When do you expect to be spending your first night in your ideal next home? _________________________________________

Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                           Page 26
Expectations (continued)

Your Expectations for Our Win-Win Working Relationship

9. Have you ever worked with a real estate agent or consultant before?

     No.

     Yes. Tell me more: _____________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    What did you like best about what this person did? _______________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    What didn’t you like? ______________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

10. How does someone win with you? ____________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Anything else? ___________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

11. How does someone lose with you? ____________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

    Anything else? ___________________________________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

                                                                                                 (continued on next page)




Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                   Page 27
Expectations (continued)

12. Here’s a list of what you can expect from me. I want you to tell me how important each of these items is to you. Let’s use a scale
    of 1-10, with 10 being “extremely important” and 1 being “not necessary”. Are you ready?

                                            What YOU Can Expect of Me                                               How important is this to you?
    I will always respect your time and will try to accommodate you.                                                1 2 3 4 5 6 7 8 9 10
    I will respond to your phone call or emails within 24 hours.                                                    1 2 3 4 5 6 7 8 9 10
    When I leave town, I will ensure that one of my colleagues follows up with you and is available to help you.    1 2 3 4 5 6 7 8 9 10
    I will always be honest with you, even when I have information that you may not want to hear.                   1 2 3 4 5 6 7 8 9 10
    I will search the MLS daily and inform you of all new homes that meet your wants and needs.                     1 2 3 4 5 6 7 8 9 10
    I will contact you once per week to update you, even when I have nothing to report.                             1 2 3 4 5 6 7 8 9 10
    I will keep your information confidential.                                                                      1 2 3 4 5 6 7 8 9 10
    I will provide you with a CMA on all the homes you’re interested in.                                            1 2 3 4 5 6 7 8 9 10
    I will present all offers promptly.                                                                             1 2 3 4 5 6 7 8 9 10
    I will educate you on the contract and all of its terms.                                                        1 2 3 4 5 6 7 8 9 10
    I will always negotiate price and terms in your best interest.                                                  1 2 3 4 5 6 7 8 9 10
    I will keep you informed after contract ratification of your loan process.                                      1 2 3 4 5 6 7 8 9 10
    I will refer you to proven professionals throughout the entire process.                                         1 2 3 4 5 6 7 8 9 10
                                                                                                                    1 2 3 4 5 6 7 8 9 10
                                                                                                                    1 2 3 4 5 6 7 8 9 10
                                                                                                                    1 2 3 4 5 6 7 8 9 10

13. Is there anything else you expect from me? _____________________________________________________________________

    ________________________________________________________________________________________________________

    ________________________________________________________________________________________________________

14. To best represent you and to ensure that we have win-win relationship, I expect the following from all of my clients:

                                        What I Expect from ALL of My Clients                                        Does this sound reasonable?
    Be honest in all things.                                                                                                Yes.  No.
    Be available to look at homes.                                                                                          Yes.  No.
    Let me know when you’re out of town.                                                                                    Yes.  No.
    If your wants, needs, or financial situation change, let me know.                                                       Yes.  No.
    If you want to see new construction, call me before you go into models, as there is a good chance that I have           Yes.  No.
    either worked with the builder/developer before and have toured or sold their homes before.
    If you see a FSBO, call me first with the street name and telephone number, as there’s a good chance I have             Yes.  No.
    already toured the home.
    If you see an ad, sign, or information on the Internet, call me first so I can provide you with a CMA.                  Yes.  No.
    Do not go to any open houses without discussing it with me, as I am usually familiar with either the agent or           Yes.  No.
    company sponsoring the open house.
    Be as loyal to me as I am to you.                                                                                       Yes.  No.
    Refer me to your friends, family, or colleagues. Give me their names and telephone numbers.                             Yes.  No.
                                                                                                                            Yes.  No.
                                                                                                                            Yes.  No.


Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02                                                            Page 28

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Buyers Counseling Interview Questionnaire Nov 02

  • 1. Buyer Counseling Interview Questionnaire Directions: (1) Make 50 one-sided copies of this questionnaire. Use colored paper if you want it to stand out from all the other documentation that you use when working with buyers. (2) Use this questionnaire to conduct a systematic and thorough interview in order to understand their wants and true needs. If you need more room to write, use the back of the pages. (3) While using this questionnaire, always be ready to ask these follow-up questions in order to clarify their wants and true needs: 1. “What exactly do you mean by _____?” (e.g. large kitchen, privacy, spectacular view, etc.)  2. “What do you get when you have a _____?” (e.g. large kitchen, privacy, spectacular view, etc.)  3. “What does that do for you?” That graphic is a reminder to ask these questions! 4. “How does that make you feel?” 5. “Why do you suppose that is?” Remember: You continue to clarify their wants and true needs when you begin showing the first couple homes. Think of showing those first couple homes as lab-work or fieldwork because now you have a real kitchen or a real view (for example) to dialogue around. You’re not a tour guide; you’re an intelligent business consultant! Important: This questionnaire forces you to be systematic and thorough which is very important when you pass this information on to someone else (your assistant, one of your specialists, your partner, another agent, your team leader, etc.). What would happen if you got sick or were in an accident and someone else had to fill in for you? Think how smoothly it would go for your clients if someone else had to fill in for you when all of your clients’ wants and needs are thoroughly documented! Besides, when was the last time you heard someone complain that his/her consultant was way too thorough and organized? Client’s Motivation 1. On a scale of 1-10, with 1 being “just curious” and 10 being “you’d buy today”, how would your rate yourself? ______________ Tell me more: ____________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ What would it take for you to become an 8, 9, or 10? _____________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 2. Have you talked to any other real estate agents or consultants about the purchase of your ideal next home?  No.  Yes. Whom have you talked to? ___________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 3. Today, if I demonstrate to you that I will do everything within my power to find your ideal home, will you let me be your agent?  Yes.  Maybe. Tell me more. Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 1
  • 2. Client’s Lifestyle 1. Tell me more about your family. Names Ages One Word That What do you see them doing in your ideal home? Describes Them (e.g. work, homework, fun, etc.) Husband: Wife: 2. Any grandchildren who will be living with you or spending more than an occasional overnight stay with you?  Yes.  No. Names Ages One Word That What do you see them doing in your ideal home? Describes Them (e.g. work, homework, fun, etc.) 3. Describe your lifestyle. Are you homebodies? Are you active? Do you do a lot of entertaining? Any hobbies? Tell me all! ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 4. Is there anything else that you would like to tell me about your lifestyle? Particularly anything that relates to your home now and in the next 5-10 years? For instance, maybe you’re not a gardener, but it’s something you plan to do in the next five years. ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 5. Recap what you have just discovered about their lifestyle! Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 2
  • 3. Current Home 1. Tell me about your current home. (Allow them to free-flow with their response.) ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Approximate size = _______________________________________________________________________________________ How long have you been living here? _________________________________________________________________________ 2. Tell me about your current home likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 3
  • 4. Current Home (continued) 3. Tell me about your lot.   4. Let’s expand. Tell me about your neighborhood.   5. Why do you want to move out of your current home? ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 6. Is there anything else that you would like to tell me about your current home? ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 7. Let’s recap what we’ve learned about your current home! Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 4
  • 5. Past Homes Homes we have lived in the past give us clues for what features our next ideal home should have! 1. Tell me about homes you have lived in the past. (Allow them to free-flow with their response.) ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 2. Tell me about likes and dislikes for homes you have lived in the past.   3. Tell me about homes you have visited in the past that felt good to you. For instance, maybe your best friend in high school lived in a home that felt good to you, or you’ve seen a model home that you liked. Tell me about your likes and dislikes.   4. Did the size of any of these homes feel right? Tell me more: _______________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 5. Let’s recap what we’ve discovered about past homes! Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 5
  • 6. Ideal Home  Are you ready to talk about your vision for your ideal next home? Let’s break everything down, item by item. Location 1. Tell me about your ideal location. What part of town do you want to be located in? ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 2. Tell me about your ideal commute time and distance. Husband = _____ miles from work. Ideal commute time is _____ minutes. Work address is _____________________________ ________________________________________________________________________________________________________ Wife = _____ miles from work. Ideal commute time is _____ minutes. Work address is ________________________________ ________________________________________________________________________________________________________ 3. Are schools important?  Yes.  No. If yes, which district do you prefer? ___________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why? ___________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 4. Describe your likes and dislikes for location.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 6
  • 7. Ideal Home (continued)  The Neighborhood 5. Tell me about your ideal neighborhood. ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 6. Describe your likes and dislikes.   The Lot 7. Tell me about your lot. Approximate size = ____________________________________________________________________ Features: ________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 8. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 7
  • 8. Ideal Home (continued)  Exterior 9. Tell me about the home’s exterior. Styles you’re interested in: __________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Types of siding you will consider: ____________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Steps: No more than _____ steps. ____________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Porch:  Yes.  No. _____________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Other exterior features that are important to you: _______________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ General Interior (before talking about each room) 10. Let’s talk about the interior. Number of stories = _____ Approximate square footage = __________ Flooring = ____________ When you come home after work, what do you want your home to do for you? ________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ How about on weekends? What should your home do for you? _____________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ How should your home make you feel when you are in it? _________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 8
  • 9. General Interior (continued)  When others come to your home, what do you want your home to say about you? ______________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ In general, how should the interior look? (e.g. cozy, open, clean, warm, funky, etc.) _____________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 11. As far as the general interior of your next ideal home, describe your likes and dislikes.   Master Bedroom 12. Tell me about the master bedroom. Approximate size = __________________________________________________________ Features: ________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 13. Describe your likes and dislikes for your master bedroom.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 9
  • 10. Ideal Home (continud)  Other Bedrooms 14. Tell me about the other bedrooms. If the homes we look at do not have an office, do you plan to turn one of the bedrooms into an office?  Yes.  No. If the homes we look at do not have a fitness room, do you plan to turn one of the bedrooms into a fitness room?  Yes.  No. How many of the bedrooms must you have that are devoted only for guests? _____ How many bedrooms must you have for your children or live-in parents? _____ Based on all of the above, how many total bedrooms do you need? _____ + 1 master bedroom = _____ total bedrooms Approximate size of bedrooms for children and live-in parents: Name: _________________________’s bedroom = ______________________________________________________________ Name: _________________________’s bedroom = ______________________________________________________________ Name: _________________________’s bedroom = ______________________________________________________________ Name: _________________________’s bedroom = ______________________________________________________________ The bedroom we’ll convert into an office = _____________________________________________________________________ The bedroom we’ll convert into a fitness room = ________________________________________________________________ The bedroom we’ll convert into a ______________________________ = ____________________________________________ The bedroom we’ll convert into a ______________________________ = ____________________________________________ 15. Describe your likes and dislikes for bedrooms in general.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 10
  • 11. Ideal Home (continued)  Bathrooms 16. Tell me about the bathrooms. Number of bathrooms = _____ (include a master bathroom in this number) Master bathroom approximate size = _________________________________________________________________________ Master bathroom features = _________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Must the master bathroom be a part of the master bedroom configuration?  Yes.  No. If “no”, how close do you want it? ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Other bathrooms’ size and features: Bathroom #1, to be used mainly by _________________________ Approximate size = ________________________________ Features: ________________________________________________________________________________________________ ________________________________________________________________________________________________________ Bathroom #2, to be used mainly by _________________________ Approximate size = ________________________________ Features: ________________________________________________________________________________________________ ________________________________________________________________________________________________________ Bathroom #3, to be used mainly by _________________________ Approximate size = _________________________________ Features: ________________________________________________________________________________________________ ________________________________________________________________________________________________________ 17. Describe your likes and dislikes for bathrooms in general.   Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 11
  • 12. Ideal Home (continued)  Living Room 18. Tell me about the living room. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 19. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 12
  • 13. Ideal Home (continued)  Family Room 20. Tell me about the family room. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 21. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 13
  • 14. Ideal Home (continued)  Office 22. Tell me about the office. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 23. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 14
  • 15. Ideal Home (continued)  Dining Room 24. Tell me about the dining room. Approximate size = ________________________________________________________________________________________ Must the dining room be part of the kitchen configuration, living room configuration, or both? ____________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 25. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 15
  • 16. Ideal Home (continued)  Laundry Room 26. Tell me about this room. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 27. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 16
  • 17. Ideal Home (continued)  Another Type of Room: 28. Tell me about this room. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 29. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 17
  • 18. Ideal Home (continued)  Another Type of Room: 30. Tell me about this room. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 31. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 18
  • 19. Garage  32. Tell me about this structure. Approximate size = ________________________________________________________________________________________ Must the garage be attached, built-in, or a separate structure? _______________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 33. Describe your likes and dislikes.   (continued on next page)  Ideal Home (continued) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 19
  • 20. Other Structures (pool, shed, greenhouse, etc.): 34. Tell me about this. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 35. Describe your likes and dislikes.   (continued on next page)  Ideal Home (continued) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 20
  • 21. Other Structures (e.g. pool, shed, greenhouse, etc.): 36. Tell me about this. Approximate size = ________________________________________________________________________________________ Features = _______________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 37. Describe your likes and dislikes.   (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 21
  • 22. 38. Let’s summarize and prioritize what we’ve discovered about your ideal home! Must be located in: Neighborhood must be: Home Items What are the absolutely, do or die, must-have features or attributes in your ideal home? The Lot Size = Exterior General Interior Floors = Master Bedroom Other Bedrooms Number = Bathrooms Number = Living Room Family Room Office Kitchen Dining Room Laundry Room Another Room: Another Room: Garage Other Structure: Other Structure: Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 22
  • 23. Finances Do you mind if I ask you some financial questions? 39. Are you currently renting?  Yes. Monthly rent = $____________________. Lease expires on ____________________.  No. Do you need to sell your current home in order to buy your next ideal home?  Yes.  No. What is your current mortgage balance? $____________________ Your monthly payments? $____________________ What do you think your current home will sell for? $____________________ 40. Will you be paying cash or financing your home? ________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 41. How much in available funds do you have for the purchase of your next ideal home? $____________________ Does this include closing costs?  Yes.  No. 42. Have you met with a lender yet?  Yes. Who? ____________________________________________________________________________________________  No. Would you like me to recommend someone?  Yes.  No. 43. How much of a monthly payment are you comfortable with? Your monthly payment includes the mortgage, taxes, and insurance. Comfort range is $____________________ to $____________________ per month. 44. What is your price range for your next ideal home? Price range of $____________________ to $____________________. 45. What is your current gross income? $____________________ Do you expect this to go up, down, or stay the same in the next five years?  Up.  Down.  Stay the same. 46. Where do you work? Husband: _______________________________________________________________________ How long? _______________ Wife: __________________________________________________________________________ How long? _______________ 47. Have either of you ever declared bankruptcy?  No.  Yes. Who: ____________________ How long ago? _____ years. 48. Have you ever had a home go to foreclosure?  No.  Yes. How long ago? _____ years. (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 23
  • 24. Finances (continued) 49. Tell me about your monthly payments on debt.  First credit card at $____________________ per month.  Second credit card at $____________________ per month.  Third credit card at $____________________ per month.  Fourth credit card at $____________________ per month.  One car at $____________________ per month.  Another car at $____________________ per month.  $____________________ per month for ____________________________________________________________________.  $____________________ per month for ____________________________________________________________________.  $____________________ per month for ____________________________________________________________________.  $____________________ per month for ____________________________________________________________________. 50. Are you current on all of your debt?  Yes.  No. What’s not current and for how much? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 51. Do you have any credit problems that might show up on a credit report?  No.  Yes. What might show up? _______________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 52. Is there anything else you’d like to tell me about your finances? ____________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 53. Does anyone have to approve the purchase of your home?  No.  Yes. Who? ____________________________________________________________________________________________ 54. Do you have any questions regarding the finances and your next ideal home? 55. Let’s recap what you’ve shared with me regarding finances. Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 24
  • 25. Expectations Your Expectations for Your Home 1. Let’s talk about your home and your expectations. What one thing must your home have for it to be a 10? __________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 2. If we could add one more thing to make it a 10+, what would that be?________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 3. If we could add one more thing to make it a 10++, what would that be? ______________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 25
  • 26. Expectations (continued) Your Expectations for the Purchasing Transaction 4. Let’s talk about the purchasing transaction. What one thing must your home have for it to be a 10? ________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 5. If we could add one more thing to make it a 10+, what would that be?________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 6. If we could add one more thing to make it a 10++, what would that be? ______________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Can you describe exactly what that looks like? __________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Why is this important to you? ________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 7. When do you expect to make an offer on your ideal next home? ____________________________________________________ 8. When do you expect to be spending your first night in your ideal next home? _________________________________________ Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 26
  • 27. Expectations (continued) Your Expectations for Our Win-Win Working Relationship 9. Have you ever worked with a real estate agent or consultant before?  No.  Yes. Tell me more: _____________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ What did you like best about what this person did? _______________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ What didn’t you like? ______________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 10. How does someone win with you? ____________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Anything else? ___________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 11. How does someone lose with you? ____________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Anything else? ___________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ (continued on next page) Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 27
  • 28. Expectations (continued) 12. Here’s a list of what you can expect from me. I want you to tell me how important each of these items is to you. Let’s use a scale of 1-10, with 10 being “extremely important” and 1 being “not necessary”. Are you ready? What YOU Can Expect of Me How important is this to you? I will always respect your time and will try to accommodate you. 1 2 3 4 5 6 7 8 9 10 I will respond to your phone call or emails within 24 hours. 1 2 3 4 5 6 7 8 9 10 When I leave town, I will ensure that one of my colleagues follows up with you and is available to help you. 1 2 3 4 5 6 7 8 9 10 I will always be honest with you, even when I have information that you may not want to hear. 1 2 3 4 5 6 7 8 9 10 I will search the MLS daily and inform you of all new homes that meet your wants and needs. 1 2 3 4 5 6 7 8 9 10 I will contact you once per week to update you, even when I have nothing to report. 1 2 3 4 5 6 7 8 9 10 I will keep your information confidential. 1 2 3 4 5 6 7 8 9 10 I will provide you with a CMA on all the homes you’re interested in. 1 2 3 4 5 6 7 8 9 10 I will present all offers promptly. 1 2 3 4 5 6 7 8 9 10 I will educate you on the contract and all of its terms. 1 2 3 4 5 6 7 8 9 10 I will always negotiate price and terms in your best interest. 1 2 3 4 5 6 7 8 9 10 I will keep you informed after contract ratification of your loan process. 1 2 3 4 5 6 7 8 9 10 I will refer you to proven professionals throughout the entire process. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 13. Is there anything else you expect from me? _____________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 14. To best represent you and to ensure that we have win-win relationship, I expect the following from all of my clients: What I Expect from ALL of My Clients Does this sound reasonable? Be honest in all things.  Yes.  No. Be available to look at homes.  Yes.  No. Let me know when you’re out of town.  Yes.  No. If your wants, needs, or financial situation change, let me know.  Yes.  No. If you want to see new construction, call me before you go into models, as there is a good chance that I have  Yes.  No. either worked with the builder/developer before and have toured or sold their homes before. If you see a FSBO, call me first with the street name and telephone number, as there’s a good chance I have  Yes.  No. already toured the home. If you see an ad, sign, or information on the Internet, call me first so I can provide you with a CMA.  Yes.  No. Do not go to any open houses without discussing it with me, as I am usually familiar with either the agent or  Yes.  No. company sponsoring the open house. Be as loyal to me as I am to you.  Yes.  No. Refer me to your friends, family, or colleagues. Give me their names and telephone numbers.  Yes.  No.  Yes.  No.  Yes.  No. Keller Williams Realty © 2002 Buyer Counseling Interview Questionnaire Nov. 02 Page 28