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The fallacy of experience design
1.
The
Fallacy of Experience Design © 2012 Sapient Corporation | Confidential
2.
DESIGNING FOR EXPERIENCES
Is the design of this immersive coke machine a useful example of Experience Design? BUSINESS USER When we design for system or tool, are we widening the aperture broadly enough to consider the full experience? © 2012 Sapient Corporation
3.
THE EVOLUTION OF
THE EXPERIENCE DESIGNER © 2012 Sapient Corporation
4.
DESIGNING FOR EXPERIENCES
A NEW BREED OF DESIGNER The user is always at the center of UCD/HCI thinking, but are we truly considering their full context, their full journey? In reality, the tools and systems we create are mere catalysts for experiences, not experiences unto themselves. © 2012 Sapient Corporation
5.
DESIGNING FOR EXPERIENCES
BUSINESS USER When we design for system or tool, are we widening the aperture broadly enough to consider the full experience? © 2012 Sapient Corporation
6.
DESIGNING FOR EXPERIENCES
BUSINESS USER For example, are you designing a banking ATM, or a banking experience? What other considerations, guidelines, and frameworks can we use to appropriately design a banking experience? © 2012 Sapient Corporation
7.
As designers, what’s
NEXT? © 2012 Sapient Corporation
8.
In this session,
we’ll provide a framework for considering true experience design. © 2012 Sapient Corporation
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