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WebMD on IT Service Management



         September, 2011
Agenda
 About WebMD
 Architecture and implementation
 Key features and tips
 Acknowledgement
 Q/A




                                   2
About WebMD




 • Most Recognized & Trusted Brand of Health Information
 • Serves consumers, physicians, other healthcare professionals, employers and health
   plans.
 • 105 million visitors/month on both desktop and mobile platforms



                                                                                        3
What we had…
 One single ticket flow and ticket
 Inadequate data management
 Manual dispatch mechanism
 Prone to human errors
 Poor report




                                     4
Business Needs
  Simple, cost-effective, flexible IT Service Desk that tracks
   – 1600 corporate employees’ helpdesk requests
   – 250 employees in the technology department service requests’ that
      are fielded by individual technical operations groups
  Incident & problem management
  Change & notification management
  Release management




                                                                         5
Our ITSM System Evaluation Check List




                                        6
Why We Chose Serena For ITSM
1.   Functionality
2.   Needs
3.   Maintenance and administration
4.   Integration
5.   User impact
6.   Cost
7.   Support
8.   Future growth




                                      7
Design Consideration
  Simulate across-team interactions and communications
  Ticket hierarchy to represent different ITSM tiers
  Business process oriented
  Minimize human input
  Focus on business tasks
  Efficient reporting




                                                         8
Ticket Hierarchy
  acronym   hierar ticket type        purpose           input                             submitter   owner       parent
            chy
  RM        L4     release            management,       portal                            PM          PM          -
                   management         communication     project name
  EE        L3    environment         management,       environment                       PM          PM          RM
                  engagement          communication
  CD        L2    code drop           management,       code drop number* (auto           QA          QA          EE
                                      communication     counter)
  AB        L1    application build   service request   Product                           QA          techops     CD
                                                        Application
                                                        Build information
  SR        L1    other ops and dm    service request   depends on different request type IT          dm or ops   AB or standalone
                  requests




                                                                                                                                     9
Ticket Submission Tree




                         10
Results
  We decided to start our ITSM project with SBM
  Scope of implementation
   – ITSM – release management Q3/2010
   – ITSM – incident management Q4/2010
   – Employee Request Q1/2011
   – ITSM – notification/change management Q3/2011
  Summary as of 7/31/2011
   – Monthly release since Q4/2011 – 111 change requests
   – ITSM service requests – 13812
   – Employee requests – 5355
   – Incident management – 1519




                                                           11
Key features
  Group-based privilege management
  Parent-child ticket model
  Leverage Aux table
  Automatic ticket title and event counter
  Integrated approval process
  SBM Mobile
  Custom report




                    SERENA SOFTWARE INC.     12
                                                  12
Parent/Child ticket model
  Sub-task transition
   – Higher tier tickets as parent, lower tier ones as children
   – Data inheritance: users don’t need to input fields that
     exists in higher tiers already
   – Process control with transition action
      • Example 1: Code drop ticket stays in process state until
        all its children (build deployment) are completed.
      • Example 2: After code drop is approved, all its children
        (stay in review state) are pushed to backend operation
        team.




                                                                   13
Leverage Aux Table-1
  Aux tables and data management
   – More than 10 aux tables are created.
   – Used as single/multiple relational fields in workflows
   – Data of each aux table is managed by different team: less
     maintenance overhead for SBM admin team
   – Example:
      • Product, Application tables are owned by Product
        Operation teams
      • OS table is owned by System Operation team
      • VLAN table is owned by Net Operation team



                                                                 14
Leverage Aux Table-2
  Ticket assignment by aux item selected
   – Submitter should be able to submit a ticket without knowledge of
      backend supporting engineers
   – Create User field in aux table
   – Use mashup script to set ticket owner as user field from a relational
      field (aux item)
   – Example: All build deployment tickets are dispatched based on the
      selected “Product”
        • CMS product aux item has CMS ops team as product owner
        • Submitter selects “CMS” in “product” relational field
        • Mashup script makes the CMS ops team as the ticket owner




                                                                             15
Automatic Title and Counter
  Auto generated ticket title
   – To avoid miscommunication and human error, most ticket
     titles are auto generated
   – Use SBM script and custom data fields to generate title
       • Code drop title = Portal + Release title + Environment +
         code drop# (Consumer R9 QA01 cd#5)
       • Build title = Portal + Release title + Environment + code
         drop# + application (Consumer R9 QA01 cd#5 ATS)




                                                                     16
Integrated Approval Process
  Live Code drop approving process
   – In WebMD, all live (production) code drops require
     approval from upper managers
   – After submitter creates all the build deployment tickets
     under a code drop, use JavaScript to block action buttons
     of the build tickets – all tickets stay in “submitter review”
     state
   – Once code drop is approved, transition action will transfer
     all the build tickets to operation teams
   – If rejected and submitter decides to cancel the code drop,
     transition action will withdraw all build tickets



                                                                     17
SBM Mobile
  Designed for approval process
  SMS with SBM URI to access the ticket with SBM Mobile
  sbmmobile://firstaid.mobile.webmd.net/tmtrack/tmtrack.dll?View&I=$RECORDID()&T=$TABLEID()




                                                                      18
                                                                                              18
Reports
  One of the key requirement of the ITSM project is to create
  meaningful reports for
   – Upper management
   – Project manager
   – Team owner/member
   – Individual users




                                                                19
Status Report
   Multi-view Report for request breakdown by request type - SysOps




   Multi-view Report for product status and request breakdown by team - ProdOps




                                                                                  20
Application Version Report
  Show latest closed tickets for each application in each
  environment
  PM uses the report to check which application version is
  deployed in each environment




                                                             21
Acknowledgement
 Serena Software Inc.
  –   John Hastings-Kimball
  –   Kartik Raghavan
  –   Digant Shah
  –   Rick Tyler
 Key contributors in WebMD
  – Teresa Dietrich – Senior Director, Technical Operations
  – Roger Hsu – Lead Production Engineer, Site Reliability Engineering
  – Derek Chang – Director, Site Reliability Engineering




                                                        22
                                                                         22
Q/A




      23
Supplemental Material




                        24
Release Management




                     25
Environment Engagement




                         26
Code Drop




            27
Build Deployment Form




                        28
Application Deployment Flow




                              29
Incident Management
 • Incident Management

Report 1       Report 2        Report 3


             Incident Ticket



Response 1     Response 2


                   Review 1

                   Review 2




                                          30

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Itsm serena x-change2011

  • 1. WebMD on IT Service Management September, 2011
  • 2. Agenda About WebMD Architecture and implementation Key features and tips Acknowledgement Q/A 2
  • 3. About WebMD • Most Recognized & Trusted Brand of Health Information • Serves consumers, physicians, other healthcare professionals, employers and health plans. • 105 million visitors/month on both desktop and mobile platforms 3
  • 4. What we had… One single ticket flow and ticket Inadequate data management Manual dispatch mechanism Prone to human errors Poor report 4
  • 5. Business Needs Simple, cost-effective, flexible IT Service Desk that tracks – 1600 corporate employees’ helpdesk requests – 250 employees in the technology department service requests’ that are fielded by individual technical operations groups Incident & problem management Change & notification management Release management 5
  • 6. Our ITSM System Evaluation Check List 6
  • 7. Why We Chose Serena For ITSM 1. Functionality 2. Needs 3. Maintenance and administration 4. Integration 5. User impact 6. Cost 7. Support 8. Future growth 7
  • 8. Design Consideration Simulate across-team interactions and communications Ticket hierarchy to represent different ITSM tiers Business process oriented Minimize human input Focus on business tasks Efficient reporting 8
  • 9. Ticket Hierarchy acronym hierar ticket type purpose input submitter owner parent chy RM L4 release management, portal PM PM - management communication project name EE L3 environment management, environment PM PM RM engagement communication CD L2 code drop management, code drop number* (auto QA QA EE communication counter) AB L1 application build service request Product QA techops CD Application Build information SR L1 other ops and dm service request depends on different request type IT dm or ops AB or standalone requests 9
  • 11. Results We decided to start our ITSM project with SBM Scope of implementation – ITSM – release management Q3/2010 – ITSM – incident management Q4/2010 – Employee Request Q1/2011 – ITSM – notification/change management Q3/2011 Summary as of 7/31/2011 – Monthly release since Q4/2011 – 111 change requests – ITSM service requests – 13812 – Employee requests – 5355 – Incident management – 1519 11
  • 12. Key features Group-based privilege management Parent-child ticket model Leverage Aux table Automatic ticket title and event counter Integrated approval process SBM Mobile Custom report SERENA SOFTWARE INC. 12 12
  • 13. Parent/Child ticket model Sub-task transition – Higher tier tickets as parent, lower tier ones as children – Data inheritance: users don’t need to input fields that exists in higher tiers already – Process control with transition action • Example 1: Code drop ticket stays in process state until all its children (build deployment) are completed. • Example 2: After code drop is approved, all its children (stay in review state) are pushed to backend operation team. 13
  • 14. Leverage Aux Table-1 Aux tables and data management – More than 10 aux tables are created. – Used as single/multiple relational fields in workflows – Data of each aux table is managed by different team: less maintenance overhead for SBM admin team – Example: • Product, Application tables are owned by Product Operation teams • OS table is owned by System Operation team • VLAN table is owned by Net Operation team 14
  • 15. Leverage Aux Table-2 Ticket assignment by aux item selected – Submitter should be able to submit a ticket without knowledge of backend supporting engineers – Create User field in aux table – Use mashup script to set ticket owner as user field from a relational field (aux item) – Example: All build deployment tickets are dispatched based on the selected “Product” • CMS product aux item has CMS ops team as product owner • Submitter selects “CMS” in “product” relational field • Mashup script makes the CMS ops team as the ticket owner 15
  • 16. Automatic Title and Counter Auto generated ticket title – To avoid miscommunication and human error, most ticket titles are auto generated – Use SBM script and custom data fields to generate title • Code drop title = Portal + Release title + Environment + code drop# (Consumer R9 QA01 cd#5) • Build title = Portal + Release title + Environment + code drop# + application (Consumer R9 QA01 cd#5 ATS) 16
  • 17. Integrated Approval Process Live Code drop approving process – In WebMD, all live (production) code drops require approval from upper managers – After submitter creates all the build deployment tickets under a code drop, use JavaScript to block action buttons of the build tickets – all tickets stay in “submitter review” state – Once code drop is approved, transition action will transfer all the build tickets to operation teams – If rejected and submitter decides to cancel the code drop, transition action will withdraw all build tickets 17
  • 18. SBM Mobile Designed for approval process SMS with SBM URI to access the ticket with SBM Mobile sbmmobile://firstaid.mobile.webmd.net/tmtrack/tmtrack.dll?View&I=$RECORDID()&T=$TABLEID() 18 18
  • 19. Reports One of the key requirement of the ITSM project is to create meaningful reports for – Upper management – Project manager – Team owner/member – Individual users 19
  • 20. Status Report Multi-view Report for request breakdown by request type - SysOps Multi-view Report for product status and request breakdown by team - ProdOps 20
  • 21. Application Version Report Show latest closed tickets for each application in each environment PM uses the report to check which application version is deployed in each environment 21
  • 22. Acknowledgement Serena Software Inc. – John Hastings-Kimball – Kartik Raghavan – Digant Shah – Rick Tyler Key contributors in WebMD – Teresa Dietrich – Senior Director, Technical Operations – Roger Hsu – Lead Production Engineer, Site Reliability Engineering – Derek Chang – Director, Site Reliability Engineering 22 22
  • 23. Q/A 23
  • 27. Code Drop 27
  • 30. Incident Management • Incident Management Report 1 Report 2 Report 3 Incident Ticket Response 1 Response 2 Review 1 Review 2 30

Notas do Editor

  1. Original header slide and topic for Serena xChange 2011 in Las Vegas
  2. One single ticket flow and ticket form to cover all business processes in IT department (application deployment, host provisioning, DB change…etc) Limited custom fields; most information is stored in Description text field No auto dispatch mechanism: submitter needs to know whom the backend engineer is and assign the ticket to Human mistakes results inefficient process and high communication costs (missing required information, wrong ticket assignment…etc) Difficult to generate meaningful reports to track different business behaviors
  3. Simple, cost-effective, flexible IT Service Desk that tracks 1600 corporate employees’ helpdesk requests 250 employees in the technology department service requests’ that are fielded by individual technical operations groups (hardware provisioning, operating system builds, network port and ACL configuration, etc.) Incident & problem management – the ability to track, respond, communicate and analyze interruptions to, or reductions in, the quality of services delivered to the business Change management – the ability to track, approve and communicate changes to infrastructure that have the potential to impact other services to the business Release management – ensure all approvals are in place prior to an application release
  4. Simulate across-team interactions and communications Ticket hierarchy to represent different ITSM tiers – release, environment engagement, code drop, application deployment, and operation service Each business process has its own ticket flow and custom fields only needed in the process Avoid human input: auto-generated text fields, dropdowns instead of text fields, data inheritance from higher tiers Submitters are able to focus on business tasks only; no need to worry about ticket dispatch in backend Use custom fields to create reports for different perspectives
  5. 5355 in 6 months 13812 in 11 months 0 downtime, no dedicated resource on SBM platform Serena Software 12/21/12 Copyright © 2010 Serena Software, Inc.