A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy

1. Making the Case for Social Media David E. Bowman

2. Is this YOU?

3. The Jury

4. 49,310,007

5. Opening Arguments

6. The History of Social Media

7. What makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect

8. Give it away!

11. Evidence

12. Source – Forrester Research, Groundswell How are people using social media ?

13. 18-27 Year Old Americans

14. Just How Popular Is Social Media? ?

15. Launch Date August 2003 February 2004 May 2003 Users >100 MM >200 MM >38 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 170 Valuation $ 3.25 Billion $ 15 Billion $ 1 Billion Avg Time / Day 21.1 minutes 25.4 minutes 6.7 minutes

16. $19,250,000,000

17. Exhibits

18. FEED ME! RSS

24. Blogs

26. Finding your voice

27. You are special Be yourself

28. Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?

29. People are listening

30. Podcasting

41. DIY Social Networking

43. What Are You Doing?

45. Every picture tells a story

46. http://www.flickr.com/photos/tenioman/2771903123/sizes/l/

49. The Wisdom of the Crowd

50. Everyone is an expert at something

56. Can You Dig It?

58. Tag!

60. Nothing but the best

63. Motives

64. Listen

66. Connecting

68. Research

70. Recruiting

71. If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins

72. Sales

73. People want to do business with their friends. – Jeffrey Gitomer,

74. Marketing

75. YOUR CUSTOMERS ARE YOUR AD AGENCY -Jeff Jarvis

76. References

77. Get someone else to speak on your behalf. - Robert B. Cialdini

78. Innovation

79. Product development is hard. Why not let your customers help you with it? -Charlene Li

80. Lead

81. Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin

82. Closing Arguments

83. Ok, so how do I get started?

84. People Technology Objectives Strategy Groundswell

85. Which tool works best?

86. Cultivate

87. The Verdict

88. Connect with me David E. Bowman david e bowman.com