Entenda como a Nuvem Microsoft (Azure) pode ser um habilitador de inovação e redução de custos em diversos cenários de negocios. Tecnologias tais como Machine Learning, Big Data e Mobilidade são alguns dos cenários descritos. Por ultimo, abordamos como nosso parceiro ESRI usa a nuvem Microsoft para disponibilizar sua solução de GIS de modo altamente disponivel e confiavel
1. O Poder da Nuvem nos seus
Negócios
Danilo Bordini
Gerente de Grupo para Novas Tecnologias e
Inovação
@dbordini
2. “Cloud is a given. CIOs no longer ask whether they should
use cloud, but rather how.”*
“55% of CIOs indicated they
would source all their critical
apps in the cloud by 2020.”***
Reduce
costs and
inefficiencies
Increase revenue
with existing assets
Create
new business
models
*”Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy,” Forrester, Liz Herbert, January 2015
**Forrester, 2014
***Smith, David Mitchell et al. Predicts 2014: Cloud Computing Affects All Aspects of IT. Gartner, Inc. December 4, 2013.
****IDC, CIO webinar, 2014
Negócios “powered by” Nuvem
“Traditional on-premises data
storage is four times the cost
of cloud storage.”**
“Seventy percent of CIOs
will embrace a cloud-first
strategy by 2016.”****
Improve efficiency Enable innovation Transform your business
3. Mobile Big dataCloud Social
Crescimento
da base de
clientes
Novos
modelos de
negócio
Aumento de
Produtividade
Insights em
tempo real
8. Cloud
On-premises
67%
Dos servidores no
mundo são
Windows Server**
93%
das Fortune 1000
usam Active Directory
57%
das Fortune 500
usam Azure
19
data centers e
crescendo
12+bilhões
autenticações no
Azure AD por semana
8.5trilhões
de objetos no
storage do Azure
Microsoft Azure
69%
Dos bancos de
dados são
SQL Server
11. Comunicação e
Replicação
Microsoft Azure
Site Recovery
Comunicação
Replicação Hyper-V
Site
Primário
Windows
Server
Site
Secundário
Windows
Server
Site
Primário
VMWare
Microsoft Azure
Site Recovery
Site
Secundário
22. + de 20
datacenters
Iniciativa de
Computação
Confiável
Ciclo de Vida de
Desenvolvimento de
SegurançaDatacenter
Global
Serviços
Centro de
Proteção Contra
Malware
MSRC (Microsoft Security
Response Center)
Windows
Update
Primeiro
Datacenter
Microsoft
Active
Directory
SOC 1
Matriz de Controles
de Nuvem CSA
PCI DSS Nível
1
FedRAMP/
FISMAUK G-Cloud
Nível 2
ISO/IEC
27001:2005
HIPAA/
HITECH
Unidade de
Crimes
Digitais
SOC 2
União Europeia
Diretiva de
Proteção a
Dados
Garantia de
Segurança nas
Operações
23. Escalabilidade Global
24 Regions Worldwide, 19 ONLINE…huge capacity around the world…growing every year
100+ datacenters
Top 3 networks in the world
2x AWS, 6x Google DC Regions
G Series – Largest VM in World, 32 cores, 448GB Ram, SSD…
Operational
Announced/Not Operational
Central US
Iowa
West US
California
North Europe
Ireland
East US
Virginia
East US 2
Virginia
US Gov
Virginia
North Central US
Illinois
US Gov
Iowa
South Central US
Texas
Brazil South
Sao Paulo
West Europe
Netherlands
China North *
Beijing
China South *
Shanghai
Japan East
Saitama
Japan West
Osaka
India South
Chennai
East Asia
Hong Kong
SE Asia
Singapore
Australia South East
Victoria
Australia East
New South Wales
* Operated by 21Vianet
India Central
Pune
Canada East
Quebec City
Canada Central
Toronto
India West
Mumbai
24.
25.
26.
27.
28. ISO/IEC 27001 SOC 1 SOC 2 PCI DSS L1 version 3 Cloud Security Alliance
Cloud Security Matrix
HIPAA
(Healthcare)
FedRAMP FIPS 140-2 Life Sciences GxP Family Educational Rights
& Privacy Act
European Union
Model Clause
China
Multi Layer Protection
Scheme
United Kingdom
G-Cloud
Singapore
Multi-Tier Cloud
Security
China
CCCPPF
Australian Signals
Directorate I-RAP
Assessment
Criminal Justice
Information System
Defense Information
Systems Agency L2
Sarbanes Oxley ITAR Defense Information
Systems Agency L3-5
ISO / IEC 27018
Global
United
States
Regional
Coming
soon
29. Microsoft Leads Everywhere…
Public Cloud IaaS (May 2015) Cloud Storage (June 2015) Enterprise App PaaS (Jan 2014) Operational DBMS Systems (Oct 2014)X86 Server Virt (July 2015)
"Microsoft’s comprehensive hybrid
story, which spans applications and
platforms as well as infrastructure, is
highly attractive to many companies,
drawing them towards the cloud in
general.”
LYDIA LEONG,
GARTNER
Industry
validation
30. 1 Trillion
Messages delivered every
month with Event Hubs
~100,000
New Azure customer
subscriptions/month
20Million
SQL database hours
used every day
>5Trillion
Storage transactions
every month
60Billion
Hits to Websites run on
Azure Web App Service
425Million
Azure Active
Directory Users
Azure momentum
57%
Of Fortune 500 Companies
use Microsoft Azure
>50Trillion
Storage objects
in Azure
Applications and environments do not always need to be up and running for 24 hours, seven days a week.
Different workloads typically exhibit different usage patterns and it would be ideal if the underlying infrastructure could adjust automatically to conform to actual requirements.
According to industry reports, development and test infrastructure typically runs at a low utilization rate of approximately 20 percent, which leads to over-provisioning of costly resources when buying hardware exclusively for dev and test purposes.
In a nutshell: if you do not need the compute and storage resources all the time, you should not be forced to pay for them.
That is the beauty of cloud computing: cloud resources can scale based on actual demand. If resources are not needed they are simply switched off and de-commissioned. If they are needed again, then they are brought back, without delay.
Key Points:
Data is a key component in building new application innovation
Microsoft gives you the greatest flexibility to explore new data types and applications
Talk Track:
Apps and data are great on their own, but incredibly powerful when combined. I’m amazed at the variety and velocity of data over the past years—new data types being created—with the ability to analyze in order to gain better insights about your business. It’s our responsibility to build data into everything we do.
We need to provide existing, new, and future apps access to data so people can ask questions and get meaningful and accurate answers. Apps also need to be able to create and gather data to be fed back to the data store to ensure that application usage can be analyzed as part of the larger data set.
What is exciting about applications built on the Microsoft platform is that you are no longer limited to the type of data you are using or collecting with your applications. We have solutions from big data to unstructured data. We’ve made tremendous progress in advancing SQL data capabilities, and also built in the flexibility to support the latest big and small data types.
What’s even more exciting is how well integrated our data story is. From Excel, to apps, to database, to web, there isn’t another technology vendor that provides this level of consistency for exploring new uses of data when creating experiences.
Why this Slide:
This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years
Key Points:
Where are we – EVERYWHERE…!
How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us
Talk about DC innovation – DC Efficiency and Gen 5 data centers.
Scale – at this scale you do get efficiencies – the main one being POWER
Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that.
Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM
Why this Slide:
Now you have finished the what is Azure section you want to do a few things – you want them to explain the trust model and give them some comfort they are not the first here – it’s a safe bet.
Key Points:
Azure Compliance makes it easier for first parties and end customers to fulfill their own compliance obligations across globally regulatory and industry standards.
Explain the FUNDAMENTAL TRUST model. These organizations (above) we let into our data centers and they attest that we do all the things on their list of controls. You (the customer) have to trust these organizations.
You still OWN much of the work to make your systems compliant – we have the platform and the capabilities – but you have to decide to use them (example you have to decide to encrypt virtual disks for your VM’s – or NOT).
Transition to NEXT Slide: Are you the first to do this… Of course not…
Why this Slide:
Extra weight to tell the story of our unique strategy – IMPORTANT – you are not selling a product or even a platform – you are really selling a long term vision – and you have to sell this high up.
Key Points:
Don’t go into any detail here, don’t get drawn into any specific MQ
MAIN POINT – MSFT continues to innovate – we are a true software and platform company and we have been doing this for 30 years (this is a dig at AWS mainly)
We are persistent – we strive but don’t always succeed to be the leader (be humble, but land that we have long term horizons, we will be there, we don’t back away from hard problems)
Transition to NEXT Slide: So let’s start understanding in more detail WHAT is Azure.
There are many different numbers you can pull in here from the all up “quotable statement list” maintained by PR which can be found here:
https://microsoft.sharepoint.com/teams/WAG/PM/Shared Documents/roadmap (in the Quotable Statements document).
Why this Slide:
Custom evidence is sometimes useful, but mainly if it’s very specific. See the evidence slide in the appendix for how to get specific evidence.
Key Points:
There are just lots and lots of customers using this doing all sort of things both on the operational efficiency side as well as on the innovation side.
Transition to NEXT Slide: Some data points that might help you size up the sort of massive adoption and momentum.