How can I use social media to sell to other businesses. The powerpoint slideshow to accompany the training seminar that took place on Monday 21st May 2012

1. Using social media to sell to
other businesses
Monday 21 May 2012

2. Social media is…..
“All forms of electronic communication (e.g. blogs, forums)
through which users create online communities to share
information, ideas, personal messages, and other content
(such as video)”
“Think of social media as a telephone conversation that you
can hack into without breaking any laws”

3. Selling to other businesses is very different to selling to
consumers

4. To update Twitter profile , click on “settings” and “profile”

5. Headshot or logo? It depends on your business!

6. Use your Twitter background to promote your other social
media channels

7. Change your Twitter profile as events change. Use your
profile to tell viewers a bit about yourself

8. Your Twitter profile does not only have to be about your
core business

9. To find people to follow, click on “discover”. Twitter gives
you a few options to find people
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10. Use the Klout score to find out how influential your followers
are

11. Click on your profile icon to access your lists

12. Save time and create saved searches for the keywords that
are relevant to you

13. Hashtags are a great way to create and track topical
discussions

14. Don’t sell on Twitter. Inform educate and engage
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15. Tell your audience when others mention you!

16. You can now post images and youtube videos on Twitter

17. Don’t talk about yourself! Social media is about getting
others to talk about you!

18. Tweets don’t only have to be about business. People are
attracted to the person behind the tweets

19. Writing a manual retweet

20. There are numerous ways to complement people on Twitter
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21. How to say the same thing twice on Twitter without
repeating yourself
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22. Click on settings button to add a new social network to
Hootsuite

23. Add streams to Hootsuite so you can monitor Twitter activity

24. Scheduling tweets from Hootsuite

25. LinkedIn is 277% more successful than Facebook or Twitter
in generating new leads

26. LinkedIn profile should include a professional headshot and
subheading should explain how you add value

27. Your profile can include multiple positions

28. Ensure your recommendation requests are targeted
towards the right industries

29. Avoid connecting with strangers. Focus on building up a
network of contacts that know, like and trust you

30. Enhancements to your LinkedIn profile: Publications

31. Enhancements to your LinkedIn profile: Events

32. Enhancements to your LinkedIn profile: Video / Powerpoint

33. Enhancements to your LinkedIn profile: Portfolio display

34. Search LinkedIn events to find functions that potential
clients may be attending

35. Speak more than one language? You could be targeting a
much larger market!

36. Review your profile stats. What kind of audience are you
attracting?

37. You can also create status updates for your company page

38. List your products & services on your company page

39. LinkedIn group discussions enable you to meet people both
online and offline

40. LinkedIn makes it easy for you to set up your own group.
Can be either open or closed

41. Many LinkedIn groups give you an opportunity to introduce
your business:

42. Use advanced searches to find the people you’d like to do
business with

43. Once you have found someone, there are a number of ways
you can connect with them

44. LinkedIn also enables you to search by company

45. LinkedIn Ads enable you to target geographic areas,
specific companies, and specific management tiers

46. The content on your blog will determine whether it should
be part of your main website or a separate entity

47. Use your Blog to educate and inform your clients

48. By sharing questions and answers on your blog, you can
demonstrate credibility

49. Don’t be scared to give away a few industry secrets!

50. Polls are a great way to make your blog interactive!

51. Guest bloggers make it easy to provide high quality content

52. Don’t be scared to rock the boat!

53. LinkedIn groups are a great place to share your blog with
other businesses!

54. Use your Blog as a sales funnel

55. Make it easy for visitors to share your blog content

56. If you run any events, film them and share them on Youtube

57. Video testimonials work because they feature clients talking
about your business rather than you

58. Video content can easily be shared on site and other social
media platforms

59. If you employ staff, ensure that you provide social media
guidelines