2. #HASHTAG
EASTWAY UNIVERSITY
OF SOCIAL SCIENCES WWW.EUSS.EDU
The History and Power of Hashtags
in Social Media Marketing
CHAPTER 1
With the creation of social media and social connecting
websites, individuals have not lost their self identity but
rather post misrepresentations/ interpretations of who they
are online to cause attraction and interest to themselves.
3. FOR TEENS, MAKING FRIENDS IS
NOT JUST CONFINED TO THE
CLASSROOM.
"For today's teens, friendships can start digitally: 57% of
teens have met a new friend online. Social media and
online gameplay are the most common digital venues
for meeting friends" (Amanda Lenhart).
4. Statistics show that 25% of teens
actually spend time with family or
friends (outside of school).
The bond created between facetoface
interaction has began to dwindle down and has
been replaced by facetoscreen interaction where
there is no emotion or connection between the
communication.
5. As young youth grow up in a generation where technology has
taken over and social media websites define who an individual
is, it may hard for young youth to find personal identity due to
their desire for acceptance and wanting to fit in.
7. Social media websites such as
Facebook and Twitter have now
become public places viewable
by anyone. Being aware that they
are constantly under viewing/
judging by others and peers, it
causes them to try to make
themselves appear more
appealing to cause attraction to
their page or them as an
individual.
8. The "Qualatative Market Research" a paper written to
highlight the uses and gratification theory of social
media. The author, Anita Whiting, highlights one of the
uses to social media is surveillance and knowledge
about others.
9. In a study done on social media use, "respondents stated
that they are “nosey”, they “spy on people”, they “creep on
people”, they “spy on their kids”, and they “look at stuff
about others without them knowing about it”. Many
individuals mentioned that they want to know what
others are doing and that they try and keep up with
others" (Whiting).
10. With most knowing they are
constantly being, they use their
online profile through their posts,
pictures, comments and friends
list to create a higher curated
version of themselves (Mendelson
and Papacharissi, 2010)
11. The more appealing their online pages
Individuals believe that the more appealing and attractive your
page is, more people will be inclined to interact or like you
12. "Social media provides a platform
whereby teens can categorize their
friends into groups of likemindedness
so they feel less alone. This provides a
powerful psychological temptation to
trust this online platform as a safe
haven from the rejection" (Hess).
13. "The need for acceptance is an addictive drug that escalates the
need for a better smartphone, more apps to use, faster Internet, and
the sometimes annoying fingertapping keys at the dinner table”
(Hess).
14. The desire for inclusion into the social media world has
caused many to disconnect from the social world
around them
Banjo, Hu, and Sundar (2008) explored the social impacts of public
usage of mobile phones to evaluate claims about social exclusion
15. "Their findings suggest that people who use mobile phones
in public are less inclined to assist people near them. This
suggests that the social isolation and exclusion created by
public use of mobile phones inhibits users from helping
strangers in need" (Rambe).
16. Individual's have began to disconnect from the world around
them and have connected to the social media world going on
in their phones, laptops, computers, etc.
17. "In today’s social networking, individuals are worried about
how many “likes” they can get, how many followers they
gain and how many retweets they have, even though none
of it matters" (Raney).
18. This desire for likes has become increasingly more desired as
people see the amount of likes as their attractiveness or rather
popularity and are able to compare to others
19. "As sites like Facebook and LinkedIn
become increasingly integrated in our
social and professional lives, differences
between our “real” and online identities can
shape not only how others perceive us but
our self-perceptions, creating pressure to be
more like the often idealized digital versions
of ourselves and our peers" (Olszewski-
Kubilius)
20. Due to the desire for social acceptance, it has caused many to
have a skewed understanding of themselves at thier own
personal desires and interests through their social media
accounts.
21. Work Cited
Lenhart, Amanda. "Teens, Technology and Friendships." Pew Research Centre, 5 Aug. 2015,
www.pewinternet.org/2015/08/06/teens-technology-and-friendships/. Accessed 19 Oct. 2016.
Kang, Cecilia. "Third of all teens who meet strangers online are meeting them in person, too."
The Washington Post, 6 Aug. 2015, www.washingtonpost.com/news/the-switch/wp/2015/08/06/
why-kids-are-meeting-more-strangers-online-than-ever-before/. Accessed 19 Oct. 2016.
Anita Whiting, David Williams, "Why people use social media: a uses and gratifications approach",
Qualitative Market Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 369
Mendelson A and Papacharissi Z (2010) Look at us: collective narcissism in college student
Facebook photo galleries. In: Papacharissi Z (ed.) A Networked Self: Identity, Community and
Culture on Social Network Sites. New York: Routledge, pp. 251–273.
Hess, Patrick. "The Power Social Media Has Over Teen Lives." Huffington Post, 14 Aug. 2014,
www.huffingtonpost.com/patrick-hess/
the-power-social-media-has-over-teen-lives_b_5582497.htmlhttp://www.huffingtonpost.com/patrick-
hess/
the-power-social-media-has-over-teen-lives_b_5582497.html. Accessed 19 Oct. 2016.
Olszewski-Kubilius, Paula. "The Self in Selfie: Identity in the Age of Social Media."
Northwestern CTD, 11 Feb. 2016, www.ctd.northwestern.edu/blog/
self-selfie-identity-age-social-media. Accessed 19 Oct. 2016.
22. Work Cited Con't.
Rambe. Converged Social Media: Identity Management and Engagement on Facebook Mobile and
Blogs. Vol.
29, Australasian journal of educational technology, 2013.
Raney, Hayley. "Social media affects teens’ self-esteem, personal identity." The Register, 11 Nov.
2015, www.omahacentralregister.com/1366/showcase/
social-media-affects-teens-self-esteem-personal-identity/. Accessed 19 Oct. 2016.
