Cardiff Online Seller Meetup - Alix shared really good tips on how to stop wasting money on adwords and be focused on areas with high return.

1. How To Stop Wasting
Money On AdWords
Alix Charles - Chalk Digital Marketing

2. What Is AdWords?
AdWords is Google’s advertising service
by for businesses wanting to display ads
on Google’s search engine results page
and across its advertising network.

3. Where We See These Ads

4. Where We See These Ads

5. Where We See These Ads

6. Where We See These Ads

7. Where We See These Ads

8. Where We See These Ads

9. Why Is AdWords Popular?
Quicker Than SEO
Measurable
Help Beat Competitors
Only Pay When Someone Clicks on an Ad

10. Wasting
Money

11. 1.
Negative Keywords

12. For Example:
You’re a wedding dress retailer
You have your own ecommerce
store
You want to promote your range
of A-Line wedding dresses
You use AdWords to direct people
to your site...

13. You Might Be Bidding On Terms Like
● Luxury a line wedding dress
● White a line wedding dress
● Tulle skirt wedding dress

14. Negative Keywords
“Second hand” Gumtree
cheap
inexpensive
hirediy
“Make your own”
designer guest “vera wang” ideas australia
images
Maggie sottero etsy
pink pinterest petticoat patterns
Undergarments definition
wiki hoop “mori lee” black
alfred angelo red wikipedia
ebay history informal
Old used borrow “body type”
tumblr underskirt
purple vogue

15. 2.
Location Settings

16. Where You Ship Your Products...

17. What happens when you show your ads elsewhere...

18. 3.
Demographic Settings

20. Tips To Save Money With Demographics
● Don’t assume your demographic
● Use bid adjustments
● Exclude genders and ages that are not applicable to
your business

21. 4.
Broad Keywords

22. Click Costs
Live
Blackjack
£137.47Payday
Loans
£4.95
Samsung
Galaxy s5
£2.42

24. Match Types
Broad Match
Broad Match
Modifier
Phrase Match
Exact Match

25. 5.
Sending Visitors To Your
Homepage

26. For Example:
Your business sells
stationery
You’re running ads for
your leather filofax
range...

27. Your Landing Page
Right
Wrong

28. Recap
1. Use Negative Keywords
2. Use Location Settings (And Exclusions!)
3. Use Demographics Options
4. Be Aware of Broad Terms
5. Don’t Lead Visitors To a Homepage

29. Thanks For Listening!
Alix Charles
Chalk Digital
chalkdigitalmarketing.com
alix@chalkdigitalmarketing.com