This document provides information about an upcoming event on February 20, 2014 in Cardiff, United Kingdom. The event will include three presentations: 1) A case study by Matt Warren about how he grew Jura Watches' online sales from £0 to over £1 million in less than 12 months. 2) A talk by Steve Morgan on Google-friendly link building tactics for online sellers. 3) A discussion on selling internationally with eBay and Amazon led by Prabhat Shah. The document provides details on the topics and speakers.
2. 1. Case Study: “Jura Watches - Online sales from £0 to £1m+ in less than 12
months” – Matt Warren - Veeqo
Matt is eCommerce veteran with over 12 years experience selling stuff online,
founded Jura Watches, UK largest online luxury watch retailer.
Crowd funded seed funding for latest startup Veeqo, which helps retailers sell on
multiple channels easily.
Topics / Speakers/ Q & A
2. “Google-Friendly Link Building Tactics For Online Sellers” – Steve Morgan,
Morgan Online Marketing
This talk will provide numerous suggestions specifically aimed at online product
sellers and eCommerce website owners, hopefully leaving you with a ton of
ideas for Google-friendly link building in 2014 and beyond!
Steve Morgan is a freelance SEO consultant trading as Morgan Online
Marketing. Having worked agency-side and in-house for 4.5 years, in May 2013
he decided to go self-employed. He runs a blog about SEO called SEOno in his
spare time.
3. Selling Internationally with
~ Prabhat Shah (DaytodayeBay)
Porter's Cardiff
Thursday, 20 February 2014
6: 30pm
Cardiff, United Kingdom
4. Why ?
1. Online spending is growing worldwide
2. Eliminate Risk from Saturated UK Market
5. 20% of eBay buyers already
purchase from international sellers
& 80% say they'd do so for the right
product.
Amazon's international segment
saw year-over-year revenue
growth of 13% y/y in 2013
You Can’t Afford Not to be there !
6. The eBay platform is essentially an enabler that allows us
to push the boundaries on a global and local level. As a
result, cross-border trade is now a major part of the
company, accounting for up to 15 % of the business.”
~ Tayyab Akhlaq, My1stWish
Ravi started selling on Amazon UK in 2012 and expanded
his business to sell on other Amazon websites in Germany,
France and USA. “It would have been too much of a
headache to set up businesses across Europe myself.
Instead I used Amazon’s existing websites, customers and
distribution to grow my own business.
~ Ravi Karia, Universal Textiles
Selling Internationally Success Stories
8. How ?
Selling Method
Basic
Advanced
List with your eBay.co.uk
selling account and
specify international
postage.
List directly on other
eBay sites with your
eBay.co.uk
account. Open
multiple accounts
to create a
storefront on each
international site.
9. Inventory Management
Basic
Advanced
Create 1 listing to be
shown across all
international sites
• Create separate
listings for each
product and site
• Tailor listings to a
particular site
• Set different prices
for each market
10. Visibility of Your Inventory
Basic
Advanced
• Listings shown in main
search results to buyers • Guaranteed
on our international
sites - Not guaranteed
• Listings shown if buyer
chooses to include
• Included in default
international listings in
search results
search results
11. Fees
Basic
Advanced
You pay the listing
fee for 1 listing
according to UK
listing fee rates.
For each of the listings
you submit, you pay
listing fees based on
the rates for the site
on which you list.
Tip:
Special rates for Feature
14. Build International Listings with Amazon
How ?
Step 1: Select a Source Marketplace
where your listing exist
Step 2: Identify the target Marketplace
Step 3: Apply pricing rules
Step 4: Create a connection between
the source marketplace and target
market
Tip:
Check you Shipping settings
Check / Change Language
You can always go back and update Pricing Rules
17. What we Offer ?
1. Set Up Stores for Cross Border
Trade
2. Provide Training & Consultancy
3. Help you Build your Own Store
Brand through existing eBay &
Amazon Customers
@day2dayebay
M: 0751 8839 629 E: daytodayebay@gmail.com
18. BIG THANK YOU FOR YOUR SUPPORT
Next
27th March 6:00 pm
University of South Wales
City Campus, Newport
19. Cardiff is GREAT place to be. You will find me again
here. White Water RAFTING !
Notas do Editor
Online spending is growing worldwide. If you're selling internationally,
you can benefit from these growth rates and prepare for the future. By 2016, 64% of European buyers will be from outside the UK and Germany.*
http://sellercentre.ebay.co.uk/benefits-international-selling#grow