1. SMM Channel Presentation By: Dayna Scott St.Lawrence College – School of Business

2. Background Social Gaming Site Created in 2002 Known as the “grandaddy” of social networking sites Service is most popular in Asia 90% of traffic comes from Asia

3. Features

4. Audience "It's very much about the speed of innovation and how quickly you can adapt. That's why we're doubling down in Asia.” – Richard Kimber (Chief Executive Officer)

5. Target Market for Business In 2009 Friendster launched the “do it yourself ads” Login – Create Ad – Choose Your Budget – Select Your Target – Launch Ad

6. Friendster going Mobile Texts Alerts (only in Asia) Keeping up with competition http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776

7. Pros Photo Albums Blogs Video Create Playlists Dating Gaming Links to other SMW and Email Smart/Cost Effective Advertising Targeted Mobile

8. Cons No IM or Chat No Video Uploading Must be a gamer

9. Success Story Friendster was overpowered by Myspace and Facebook It embraced its new target market

10. My Experience Name, Photo, Gender, Location Make friends Explore Games Invite People Link your email Gaming advertisement The Seventh Dragon – Forrest Elf

11. References http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6856690 http://blogged.the-protagonist.net/2004/03/23/the-significance-of-friendster-as-a-social-network/ http://zigzagnews.blogspot.com/2011/04/kelebihan-dan-kekurangan-facebook-dan.html http://social-networking-websites-review.toptenreviews.com/friendster-review.html http://www.friendster.com/ http://personalweb.about.com/od/easyblogsandwebpages/a/whatsfriendster.htm http://www.brighthub.com/internet/web-development/articles/28522.aspx http://www.gmanews.tv/story/104375/Friendster-to-introduce-text-alerts-in-Asia-RP http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776

12. Questions