Health and Wellness Brand: Results gained over two years from rebrand. We both attracted new customers and increased frequency with existing customers.

1. GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGY
Visit the Golden Chiropractic Website
RESULTS
284 NEW
Patients in 2016
10% INCREASE in
New Patients
2015-2016
20% INCREASE in
Office Visits
2015 - 2016
Blogging
Visual Identity
Define Markets
Develop Messages
Events Marketing
Email Newsletter
Social Media
New Location
New Markets
No Brand Strategy
“You might be pleased to know
that my I pretty much reached
my 2015 year-end visit and new
patient numbers by Sept 1st
2016. Significant growth. ”
~ Dr. Goldi
“Without Dawn, there’s no
way I’d be clear in my
message or professional in my
presentation…Dawn’s
footprint is everywhere.”
~ Dr. Goldi
Case Study: Identity & Messaging
© Dawn Weathersbee 2017
“I didn’t know what I was
getting into in terms of the
rebrand process. Dawn knew
what I needed even though I
didn’t know what I needed.”
~ Dr. Goldi
No Content Strategy
SOLUTIONS
Update Brand StrategyAttract Different Markets
Create Marketing Plan
Sales to New Patients
Increased Overall Sales
PROBLEMS
Reach Different Markets