An overview of my process, persuasion history, products, and services.

1. PERSUASION IS
MY VOCATION
DAWN WEATHERSBEE CONTENT STRATEGIST
COMMUNICATION THAT
MOTIVATES ACTION
When I taught literature, I communicated
to de-escalate conflict, motivate improved
performance, and encourage better
life choices. When I was a fundraiser,
I communicated for the purpose of
maintaining income and creating new
donor relationships. Today, I use persuasive
rhetoric and images to tell your business’
story and attract your target customers.
I MAKE IT PAINLESS FOR YOU
When my clients say it’s easy and
painless to work with me, I attribute their
positive experience to my career path. I
have continually studied and practiced
effective communication my entire adult
life. Encouraging my audiences to take a
specific action, and making them glad to
do so, has been my life’s work.
CASE STUDY
Golden Chiropractic:
Rebrand and Content Strategy
Since 2015: we have boosted sales,
increased online customer engagement,
increased awareness, and steadily grown
market share
PROVEN PROCESS
PRODUCTS SERVICES
1. IDENTIF Y BUSINESS OBJECTIVES
2. MARKET RESEARCH
3. DEVELOP CONTENT
4. DETERMINE METRICS
5. PROMOTE CONTENT
6. EVALUATE PERFORMANCE
7. RETURN TO STEP 1
BRAND GUIDE
DEVELOPMENT:
Identify your unique place in the market.
BLOG CONTENT STRATEGY:
Create a perception of value
and relevance.
EMAIL MARKETING
CONTENT STRATEGY:
Create and maintain a relationship of
value for you and your customer.
MARKET RESEARCH:
Identify what your customers want
and how to reach them.
CORE MESSAGE STRATEGY:
Inspire your target audience
to take action.
WHITE PAPER AND
CASE STUDY DEVELOPMENT:
Prove your solution, value, and relevance.
PITCH AND REPORTING
DECK STRUCTURE:
Demonstrate and sell success.
RESEARCH
COPY WRITING
CUSTOM GRAPHICS
L ABOR SOURCING
PROJECT OVERSIGHT
“Dawn is superb when it comes to
marketing and branding. She has a
knack for visualizing the big picture
and ensuring all the pieces line up
to make things happen.”
- RYAN DOUGL A S ,
OWNER, POTENT WRITING
“We chose Dawn to help develop the
label look and messaging we wanted for
our brand because she understood our
company mission and the market we were
trying to reach right away. Dawn is also
very easy to work with, enjoys seeing
her clients succeed, and adds value to
anything she is involved with.”
- BRIAN PETERSON ,
OWNER, E A STSIDE INDUSTRIES
29 new customers
monthly on average
56% monthly average
increase in blog visits
32% monthly average
increase in referrals to
website from Facebook
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