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Radio One 360 º Presented by: Dawn R. Jones,  CRMC, RMM, CDMC Radio One - Indianapolis
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Radio One 360 º Sponsorships Radio stations are dynamic and evolve with the changing needs of our clients. By either coordinating or co-promoting opportunities, Radio One has the ability to help you reach out and touch your consumer through grass root events, mobile marketing & street teams.
= Station Created Annual Event = Official Media Partner Event 332,300 WTLC-FM/AM WHHH December 20,000 High school basketball  tournament to national  All-American players. CCC Challenge of  Champions 171,500 WHHH December N/A Local DJ toy drive collection. Jay Rio 12 Days of  Christmas 171,500 WNOU December 2,000 Concert  Santa Slam  375,400 All Stations November N/A Donation and Volunteer Drive. Mozel Sanders  Radiothon 375,400 All Stations October 3,000 Candy Giveaway. Safe Trick or Treat 171,500 WHHH Oct N/A Annual Birthday Party Weekend. WHHH Anniversary  Weekend 375,400 All Stations October 150,000 Gala, Luncheon, Parade,  Tailgate Party, Game and Parties and more. Circle City Classic  Events 171,500 WHHH August 10,000 WHHH event to jump-start the start of the school year for kids.  Russ Parr Back to  School Concert 375,400 All Stations August 820,248 Our remote broadcasts. Indiana State Fair 171,500 WHHH August 2,000 Free Hair cuts for kids before going back to school. Cuts 4 Kidz 375,400 All Stations July 250,000 Family Celebration of events,  career & health fairs, seminars, etc. Indiana Black Expo 195,600 WTLC-FM June  30,000 Annual multi-day Jazz and Blues  concerts. Indy Jazz Fest 375,400 WHHH/ WTLC-FM May 50,000 Indy 500 Pre-Race Party Carb Day 367,100 WHHH/WTLC-FM May 24 25,000 Kick off festival for kids. 500 Festival of Kids  Day 375,400 WTLC/WHHH/ 1310 AM April 2,000 Annual Easter Egg Hunt.  Largest in the State of IN Easter Egg Hunt 375,400 WTLC/WHHH/ 1310 AM March  4,500 Opportunity to connect with local  Indianapolis women. Women’s  Empowerment  Series 375,400 All Stations February N/A Showcasing the achievements  of African Americans. Black History – Moments in Black  History 375,400 All Stations January N/A Celebration of the events of  MLK. Martin Luther King  Day Promotion Reach Station(s) Month Attendance Event Description Event
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Radio One 360 º ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008
Radio One 360 º Promotions A key step in marketing is utilizing promotional opportunities.  These opportunities can mean a ‘register to win’ on air to sampling your retail product to driving traffic to a location for a once in a lifetime opportunity to meet and greet their favorite artist.  Not only do these opportunities brand your product or business with your core consumer, they will always associate their ‘touch with stardom’ with your business! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio One 360 º Awareness Campaigns We have an obligation to our listener to make sure they are aware of issues and concerns in their community.  With our listeners spending almost 9 hours weekly with our stations, we are the front line in sharing information about their health and welfare.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Take a Loved One to the Doctor Day ,[object Object],[object Object],[object Object]
Radio One 360 º Interactive At the pace that your potential customer is moving, you can not afford to miss the interactive component in their lives.  Radio One is committed to stay in tune with our listeners via compelling and engaging content on our websites as well as reaching via text messaging, e-mail blasts, listener clubs and instant messaging.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Instant Messaging Reach our prime listeners who communicate directly with our on air staff in the studio while your message is front and center with each and every communication Streaming Stream your radio or TV commercial online to over 40,000 listeners monthly
Radio One 360 º Sports Marketing The Indianapolis area is a hot bed for sports.  Radio One is once again at the forefront delivering opportunities for you to reach your potential customers not only where they work but where they play.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indy’s Music Channel
Indy’s Music Channel Indy’s Music Channel is Indianapolis’ only locally programmed video music channel showcasing hits from national and local artists. Videos run Monday through Saturday 24-hours each day reaching over 130,000 viewers every week! IMC partners with the powerful radio stations of Hot 96.3 and RadioNOW 100.9 to bring pop and hip hop culture to life on IMC. Air personalities from both radio stations host daily weekday video shows with entertainment, music, and Indianapolis news. IMC tripled its power to 150,000 watts and moved positions on the dial to Channel 19. This increase in power will provide better market reach within the DMA. The signal will also be upgraded to HD in the coming months. Right now you can find IMC on Channel 19 on UHF, Channels 245 or 425 on Comcast, Channel 165 on Brighthouse and AT& T U-verse Channel 19.
Indy’s Music Channel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Viewing Area WDNI Channel 19 150kW
Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse
Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse Over 500,000 Indianapolis area households subscribe to digital cable!
The Radio One  360º Difference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Radio One - Indianapolis Capabilities

  • 1. Radio One 360 º Presented by: Dawn R. Jones, CRMC, RMM, CDMC Radio One - Indianapolis
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.  
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  • 8. Radio One 360 º Sponsorships Radio stations are dynamic and evolve with the changing needs of our clients. By either coordinating or co-promoting opportunities, Radio One has the ability to help you reach out and touch your consumer through grass root events, mobile marketing & street teams.
  • 9. = Station Created Annual Event = Official Media Partner Event 332,300 WTLC-FM/AM WHHH December 20,000 High school basketball tournament to national All-American players. CCC Challenge of Champions 171,500 WHHH December N/A Local DJ toy drive collection. Jay Rio 12 Days of Christmas 171,500 WNOU December 2,000 Concert Santa Slam 375,400 All Stations November N/A Donation and Volunteer Drive. Mozel Sanders Radiothon 375,400 All Stations October 3,000 Candy Giveaway. Safe Trick or Treat 171,500 WHHH Oct N/A Annual Birthday Party Weekend. WHHH Anniversary Weekend 375,400 All Stations October 150,000 Gala, Luncheon, Parade, Tailgate Party, Game and Parties and more. Circle City Classic Events 171,500 WHHH August 10,000 WHHH event to jump-start the start of the school year for kids. Russ Parr Back to School Concert 375,400 All Stations August 820,248 Our remote broadcasts. Indiana State Fair 171,500 WHHH August 2,000 Free Hair cuts for kids before going back to school. Cuts 4 Kidz 375,400 All Stations July 250,000 Family Celebration of events, career & health fairs, seminars, etc. Indiana Black Expo 195,600 WTLC-FM June 30,000 Annual multi-day Jazz and Blues concerts. Indy Jazz Fest 375,400 WHHH/ WTLC-FM May 50,000 Indy 500 Pre-Race Party Carb Day 367,100 WHHH/WTLC-FM May 24 25,000 Kick off festival for kids. 500 Festival of Kids Day 375,400 WTLC/WHHH/ 1310 AM April 2,000 Annual Easter Egg Hunt. Largest in the State of IN Easter Egg Hunt 375,400 WTLC/WHHH/ 1310 AM March 4,500 Opportunity to connect with local Indianapolis women. Women’s Empowerment Series 375,400 All Stations February N/A Showcasing the achievements of African Americans. Black History – Moments in Black History 375,400 All Stations January N/A Celebration of the events of MLK. Martin Luther King Day Promotion Reach Station(s) Month Attendance Event Description Event
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  • 17. Indy’s Music Channel Indy’s Music Channel is Indianapolis’ only locally programmed video music channel showcasing hits from national and local artists. Videos run Monday through Saturday 24-hours each day reaching over 130,000 viewers every week! IMC partners with the powerful radio stations of Hot 96.3 and RadioNOW 100.9 to bring pop and hip hop culture to life on IMC. Air personalities from both radio stations host daily weekday video shows with entertainment, music, and Indianapolis news. IMC tripled its power to 150,000 watts and moved positions on the dial to Channel 19. This increase in power will provide better market reach within the DMA. The signal will also be upgraded to HD in the coming months. Right now you can find IMC on Channel 19 on UHF, Channels 245 or 425 on Comcast, Channel 165 on Brighthouse and AT& T U-verse Channel 19.
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  • 19. Viewing Area WDNI Channel 19 150kW
  • 20. Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse
  • 21. Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse Over 500,000 Indianapolis area households subscribe to digital cable!
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