Intersection of Social Media & Fundraising - NC State
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Intersection of Social Media & Fundraising - NC State
- 1. Intersection of Social Media and Fundraising Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
- 2. Social Media is a Conversation
- 3. Do NOT Be This Guy http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
- 4. Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
- 5. Creating Your Sustainable Plan Master Tools Make a Plan Pick-A-Platform Explore & Experiment Take It Off Line Quit
- 9. Batch upload
- 12. Make sure it’s completely social media optimized
- 15. Be a person
- 17. Take it off social media
- 19. Clear call to action
- 21. Update often
- 22. Use multi-media
- 23. Ideas!
- 25. Engage bloggers to tell your story
- 26. Leverage advocates to repost
- 29. Ask often
- 30. Leverage celebrations with Causes
- 32. Ask for Retweets
- 34. Fundraise one tweet at a time
- 36. Great article on video fundraising ideas:
- 37. Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/
- 41. Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who have some autism familiarity to donate Distribution: Social media, website and email Timeline: • Material development: November 12 – November 30 • Campaign: December 1 – December 31 http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
- 42. Set Realistic Goals Contribute to achieving the ASF's year-end fundraising goal Of $15,000 Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month Receive 2,000 views on the video Place 5 posts on blogs Place 1 media story
- 43. Campaign Elements Landscape Analysis Campaign Logo Development Video Website/Blog Email Flight Social Media Engagement Blogger Outreach Media Outreach Thank You Notes
- 44. Website – Recipe4Hope.org 1,016 visits (758 absolute unique visits) 74.41% new visits 63 sources and mediums drove traffic to the site Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
- 45. One of the best engagement tools of the campaign Highlights included cookie photos and December 15 Status Update Contest 13% “Like” increase for the month 1,585% increase in Post Views in comparison to Nov 2010 16% increase in Post Feedback in comparison to Nov 2010
- 46. 5% overall increase in Twitter followers Frequency – 101 tweets Reach – 4,540 followers Impressions – 219,318 followers 175 clicks on links in tweets Biggest lull around Christmas
- 47. Media & Bloggers 2 media stories including USA Today “How to make your impact this holiday season” 15 Placed Blog Posts and got 2 “Ripples”
- 48. Call2Action Widget Donation widget that could be embedded in blogs or websites • 32,593 Hits • 15,756 Unique Views
- 49. Fundraising Stats $10,954 raised online between 11/30 - 12/31 64 gifts overall $171 average gift
- 50. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time $307 donations + some larger donations through ASF website 6 national blog posts 31 tweets with amazing reach
- 51. Social Media is a Conversation
- 52. Explore
- 53. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
- 54. Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
- 56. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
- 57. Biz Card + Magic = Presentation + Reading List Dawn Crawford Principal Communicator bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr