You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your non
profit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!
Falcon Invoice Discounting: The best investment platform in india for investors
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
1. Is This Thing On?
How to Measure Your Social Media Efforts
Presented by
Dawn A Crawford
Social Media & Communications Consultant
@SocMediaRckStr
2. • Raleigh-based full service communications &
fundraising agency that works exclusively with
nonprofits
• Over 10 years of dedicated nonprofit experience
paired with 7+ years of corporate advertising
experience
• Bring us your problem and we’ll solve it
2
Some of our Awesome Clients:
7. How Do I Get Started?
Communications
Plan
•What is important
to you?
•Baselines
•Content strategy
Reporting
Tool
•Spreadsheet or
Google Docs
•Analysis report
Repeat
•Do it the same time
very month!
•6 month & 12
month reviews
8. What is Reasonable to Expect?
Depends on YOUR community
5% organic/10% paid “Like” growth
5% follower growth
2-3% views growth
5% follower growth
27. Who are your fans – gender, age and location – total population
Rockstar Tip: Target messages to brackets
28. People who saw at least 1 of your posts in the past 28 days
Rockstar Tip: Track over time if you want to target
29. Superfans – people who engaged with your content in the past
28 days
Rockstar Tip: Cater to these brackets
30. Your Tools:
Twitter Backend -
HootSuite -- $5.99 a month/$71.88 a year OR $1,800 a year for Enterprise
Twitonomy -- $20 a month/$240 a year
Basic
• Follower
Growth
• Clicks
• Retweet
Counts
• Wins
Advanced
• Superfans
• Locations
• Challenges