Is this thing on social media measurement nc tech4-good 2013 updated 6-6
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You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your nonprofit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!
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Is this thing on social media measurement nc tech4-good 2013 updated 6-6
- 1. Is This Thing On? How to Measure Your Social Media Efforts Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr
- 2. • Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it 2 Some of our Awesome Clients:
- 4. Where Are We Going Today? Tools that Work! What is Reasonable? How Do I Get Started? Why Measure?
- 5. Why Measure? Value your time Report impact to foundations & donors Improve your efforts Permission to STOP
- 6. How Do I Get Started? Communications Plan •What is important to you? •Baselines •Content strategy Reporting Tool •Spreadsheet or Google Docs •Analysis report Repeat •Do it the same time very month! •6 month & 12 month reviews
- 8. What is Reasonable to Expect? Depends on YOUR community 5% organic/10% paid “Like” growth 5% follower growth 2-3% views growth 5% follower growth
- 10. Your Tool: Facebook Analytics Basic • Fan Growth • Most Popular Posts • Wins Advanced • Talking About This • User Frequency • Demographics • Challenges
- 12. Overview Snapshot of your usage and interaction Rockstar Tip: Last 30 days + 7 days
- 13. Page Post Listings Detailed information about your posts. Reach = Eyeballs EU= Clicks TAT = Engagement Virality = TAT/Reach Rockstar Tip: SORT!
- 14. Likes - Demographics Your current fan demographics – age, gender, city and language Rockstar Tip: See Likes – past ~250 fans
- 15. Likes – Count & Traffic Your current fan counts & how they are coming to your page Rockstar Tip: Pay attention to Unlikes
- 16. Reach – Demographics Where your fans are influential – age, gender and location
- 17. Reach – Counts & Frequency How many people are being reached and how often Rockstar Tip: Pay attention to Frequency
- 18. Comparing Frequency NP 1 2K+ Fans, State-wide, 100% Organic NP 2 2K+ Fans, Nation-wide, 10% Organic/90% Paid
- 19. Reach – Visits See where your fans responded to content Rockstar Tip: Repeat spikes
- 20. Talking About This – Demographics Who are your super fans Rockstar Tip: Use cities to campaign
- 21. Talking About This – Content Helps you track which content resonated Rockstar Tip: Mine the additional categories in the dropdown
- 22. Your Tools: HootSuite -- $5.99 a month/$71.88 a year OR $1,800 a year for Enterprise Twitonomy -- $20 a month/$240 a year Basic • Follower Growth • Clicks • Retweet Counts • Wins Advanced • Superfans • Locations • Challenges
- 24. Ow.ly Click Summary – Summary See when content activated a click through
- 25. Ow.ly Click Summary – Region & Referrers See where your users are at and what online platform they are using
- 26. Ow.ly Click Summary – Content Which were your most clicked on links
- 27. Twitonomy – Content by Mentions Helps you track which content resonated
- 28. Twitonomy – Most Active Users Identify Super Fans Rockstar Tip: Get these people to an offline event
- 29. Twitonomy – Top Retweets Indicates reach and resonance of copy Rockstar Tip: Thanks your top retweeters every month!
- 30. More Tools! Tweetreach - http://tweetreach.com/ - FREE Twitalyzer - http://twitalyzer.com/ - PAID Crowdbooster - https://crowdbooster.com/ - PAID SproutSocial - http://sproutsocial.com/ - PAID
- 31. Your Tool: YouTube Analytics Basic • Views • Likes • Comments Advanced • Minutes Watched • Subscriber Growth
- 32. How do I find my analytics?
- 33. Performance & Engagement Track views, subscribers, likes & comments Rockstar Tip: Change the dates
- 34. Top Content Track views on videos Rockstar Tip: Watch average minutes watched
- 35. Demographics & Traffic Tracks viewer locations and traffic sources
- 36. Your Tools: Pinterest Analytics PinPuff Basic • Followers • Repins • Wins Advanced • Traffic to website • Likes • Comments • Challenges
- 38. Influence Ratings Interesting to track how well your content is being spread Rockstar Tip: You want your rating to be 40-70 or 70+
- 39. Other Tools Pin League - http://pinleague.com/ - PAID
- 40. Your Tool: Statigram Basic • Followers • Likes • Comments • Wins Advanced • Activity around a hashtag • Content
- 41. Likes The number of people liking your content
- 42. Comments Number of people interacting with your content
- 43. Rolling Monthly Engagement Compares Likes and Comments month by month
- 44. Most Engaged Followers Who has liked your content the most Rockstar Tip: Befriend these people IRL
- 45. Cool Bonus
- 47. parting thoughts http://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
- 48. Social Media is a Conversation
- 49. Explore
- 50. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
- 53. Biz Card + Internet Magic = Presentation bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr Don’t forget to get your rockstar profile pic made!
Notas do Editor
- Ideas!