E-mail is the basic lifeblood of any small business communications, and it is especially true for MSPs. Email is how you get and retain customers, how you find new prospects, and how you keep and motivate your staff. Every MSP should use e-mail to bring in new business and inform and amuse your customers. But there are technology choices to make in terms of deploying the right list service provider. Even after setting up an email list, there are still other things to think about to refine your message and track and generate leads. This was the basis of a webinar for MSPtv.com given in August 2011: http://event.on24.com/r.htm?e=333687&s=1&k=05223A92BFE0A3AAB49BEF07783A16E8&partnerref=REDMOND&deletecookie=true

1. David Strom 8/25/11 [email_address] Effective Email List Management and Marketing Techniques

2. Who is David Strom?

4. Email mechanics

13. Poll results

16. What about content?

18. Skills needed

22. Easy opt-in/out

26. Marketing tips

27. Poll results here

33. Questions?