Advertising industry experience significant turbulence that shape the way industry earn money. Technologies, market fragmentation, changes in consumer behaviors effects the way advertising is consumed. It influence the industry and agencies has to be ready for a change. Change that will fundamentally reshape the industry product.

1. COMMUNICATION AGENCY BLUEPRINT OF TOMORROW:
FUSION OF FUNCTIONS AND
RESPONSIBILITIES

2. The CORE TEAM
the agency of tomorrow
Concept dev.
Visual arts
ART
DIRECTOR
WRITER
SOCIAL
ENGINEER
Data sorce: http://goo.gl/PRSo8y
Concept dev.
Narrative
Writing
Concept dev.
Community management
Paid integration

3. SUPPORTED BY
PLANNING
INPUT
OUTPUT
ANALYTICS

4. The OUTPUT
COMMUNICATION IDEAS
+
CONTENT

5. NO BOUNDARIES
The CONTENT
=
ADVERTISING
=
BRANDED CONTENT

6. DISTRIBUTED in
PAID
media
EARNED
media
OWNED
media
Managed by
PLANNERS

7. With one single objective
To INFLUENCE
Distributed
CONTENT
CUSTOMER
BEHAVIOUR and
ATTITUDES

8. TO Accomplish
Client needs
Business
Marketing
Communication
OBJECTIVES

9. THE AGENCY OF TOMORROW

10. CORE TEAM
SUPPORT
PLANNING
Design
ART
DIRECTOR
WRITER
SOCIAL
ENGINEER
Media buying
Conversation management
Technical/Coding
ANALYTICS

11. Thank you!
Prepared by Dāvids Štēbelis