Online Persuasion Techniques for Marketing Reach, Speak and Compel
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The document discusses seven techniques for online persuasion: 1. Perceptual contrast, such as highlighting value through comparisons. 2. Commitment and consistency, like getting people to make incremental commitments over multiple visits. 3. Social proof, using endorsements from similar people to build confidence. 4. Scarcity, emphasizing time limits or limited availability. 5. Authority, using expertise to establish credibility and trust. 6. Being likeable through warmth, cohesion and rapport. 7. Reciprocity, such as offering value first to trigger repayment through compliance.
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Online Persuasion Techniques for Marketing Reach, Speak and Compel
- 1. Online Persuasion David Christopher Senior Inbound Marketing Manager, OPUBCO @davidmchris
- 2. Persuasive Marketing Reach Speak Compel
- 5. Crass Persuasive Marketing Reach Cheesy Spammy Dishonest
- 16. Persuasive Marketing Reach Speak
- 17. Persuasive Marketing Reach Speak Unique Cozy Cute Available Trusted Popular
- 18. Persuasive Marketing Reach Speak Compel
- 26. Doubled Average Sale Value
- 28. Two: Commitment & Consistency
- 30. 7.5 Visits, before a conversion
- 44. Built Link
- 45. Earned Media
- 47. I already: • Read their blog • Follow them on Twitter • Get their emails I am someone who would go to Confluence
- 48. Strengthen Commitment • Make it Publicly
- 49. Strengthen Commitment • Proportional to effort
- 53. Three: Social Proof “Where all think alike, no one thinks very much.” - Walter Lippman
- 54. Works Best: • In Uncertainty
- 57. Works Best: • From people like us
- 61. Four: Scarcity
- 64. Works Best: • With competition
- 67. Five: Authority
- 71. 2012 Election: Raised $1.1bn Online $690m
- 72. 500 A/B tests +49% donation page conversion rate +19% just by changing 1 picture
- 74. Email drove 90% of online fundraising
- 97. The Law of Value Your true worth is determined by how much more you give in value than you take in payment.
- 98. 58% of students Would take a 15% pay cut To work for an organization with values like my own Netimpact.org
- 100. RRyyana Gnro Gvesr -ohvtetps: /-/bbit.ilyt/.1lcyss/Q1NczssQNz
- 101. wishforwater.com
- 102. “How do you get people to feel like they belong?”
- 103. “You love on them.” wishforwater.com
- 104. The Law of Authenticity The most valuable gift you have to offer is yourself.
Notas do Editor
- And when the video came out, it was awesome and it made the city look awesome, so we shared it.
- And it worked. The post got a ton of engagement.
- Oklahoma also happens to be one of the states with the highest consumption of bottled water. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3084479/#app1