1. How did Spine-Health.com
start …and what is your role
there?

8. How is the physician-created
content on Spine-Health.com
produced and reviewed?

11. What motivates the physicians
who donate their time to
writing or reviewing articles
for your site?

12. What other tools does the site
provide for patients?

15. How does the site manage
having both expert content
and patient-generated
content?

16. Do you monitor the patient-
generated conversation for
misinformation?

18. Spine-Health has built a large
library of content over the last
eight years. How to you
ensure that content written up
to eight years ago is still
appropriate and up-to-date?

20. What's next for
spine-health.com?

21. Many thanks to Mark Achler!
“Mark is a serial entrepreneur and investor who has
built, sold and invested in several companies. He was
most recently the CEO of Emmi Solutions
www.emmisolutions.com, and prior to that was a
Managing Partner at a technology Venture Capital Fund
called Kettle Partners. He was recently appointed as the
first Entrepreneur in Residence for the State of Illinois
and is a frequent speaker and resource for the Chicago
high tech community. Mark can be reached at: machler
at spine-health.com.” - http://www.spine-health.com/About/About-Us.html