Analytics for Social Media

•

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The document discusses tracking analytics for social media. It provides examples of activity, audience, and engagement metrics that can be tracked across platforms like Facebook, Twitter, Pinterest and YouTube for a month. These metrics include the number of posts, audience reached, and types of engagement. It suggests tracking these metrics can help measure returns on investment like meeting goals to grow engagement or connect with specific audiences. A variety of tools are also mentioned that can help track and analyze social media analytics.

Analytics
David Lee King | tscpl.org | davidleeking.com
for Social Media
ﬂic.kr/p/7VhMYD

ﬂic.kr/p/rEC1uc

Whytrack 
social media 
analytics?
ﬂic.kr/p/eKZUN

ﬂic.kr/p/eKZUN
customer

ﬂic.kr/p/eKZUN
customer
ROI

ﬂic.kr/p/eKZUN
customer
success?
ROI

customer
ﬂic.kr/p/eKZUN
success?
ROIVisits

Activity 
Metrics
ﬂic.kr/p/dPPrVc

March 2015:
ﬂic.kr/p/dPPrVc
Facebook - 96 posts 
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins

ﬂic.kr/p/dPPrVc
182 total posts
Facebook - 96 posts 
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins
March 2015:

why?
ﬂic.kr/p/dPPrVc

Audience 
Metrics

Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:

Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:
W
hy?

Engagement 
Metrics
ﬂic.kr/p/6Jmr7k

Facebook
ﬂic.kr/p/6Jmr7k
engaged users

Facebook
ﬂic.kr/p/6Jmr7k
engaged users

Twitter
ﬂic.kr/p/6Jmr7k
Favorites, Retweets, 
Replies

Total
Engagement
ﬂic.kr/p/6Jmr7k
18,465

ﬂic.kr/p/8wS3Ni
Referral 
Metrics

ﬂic.kr/p/iPARmV

# of visits 
to website
# of posts

# of 
interactions
# of posts

W
hy?

ﬂic.kr/p/hja4u
ROI = Library 
goals

Small 
goals
growth
engagement
posting
content

Large Goals

Topeka  
& Kids

Connect with 
the Freshmen

ﬂic.kr/p/9GnXDE
So …
What do you 
DO with all these 
numbers?

ﬂic.kr/p/66WjNR
tools

SumAllCyfe
Hootsuite Buﬀer
Simply Measured
Riﬄe HubSpot

ﬂic.kr/p/7VhMYD
davidleeking.com

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Using Video Tools to Connect with your Customers

Using Video Tools to Connect with your Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

A modern library is all about making and maintaining connections: connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. In this presentation, King shares examples of how libraries can use data to better connect with customers; innovative ways to create new community partnerships; and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Social Media & Emerging Trends

Social Media & Emerging Trends

Social Media & Emerging Trends

Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Social Media Best Practices & Experiences

Social Media Best Practices & Experiences

Social Media Best Practices & Experiences

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Tech Trends for 2016

Tech Trends for 2016

Tech Trends for 2016

Social Media Best Practices, Part 2

Social Media Best Practices, Part 2

Social Media Best Practices, Part 2

Social Media Best Practices, Part 1

Social Media Best Practices, Part 1

Social Media Best Practices, Part 1

Mais de David King (20)

Connect with Images

Connect with Images

Connect with Images

Tech Trends for Libraries in 2019 and Beyond

Tech Trends for Libraries in 2019 and Beyond

Tech Trends for Libraries in 2019 and Beyond

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Emerging Technology Trends in Libraries for 2018

Connecting Innovatively with your Community

Connecting Innovatively with your Community

Connecting Innovatively with your Community

Using Video Tools to Connect with your Customers

Using Video Tools to Connect with your Customers

Using Video Tools to Connect with your Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

The C Equation: Content + Connection + Community = Contented Customers

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Innovative Ways to Connect with your Community

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Library Death Match - my Apps vs Websites Argument

Social Media & Emerging Trends

Social Media & Emerging Trends

Social Media & Emerging Trends

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Instagram: Effective Use for Libraries

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Rocking the Small Screen without Losing your Mind

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Customer Experience - On the Web, In the Library, In the Community

Social Media Best Practices & Experiences

Social Media Best Practices & Experiences

Social Media Best Practices & Experiences

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Marketing and Promoting the Library Website

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Emerging technology trends for libraries for 2017

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Shaping an Organization Responsive to Change

Tech Trends for 2016

Tech Trends for 2016

Tech Trends for 2016

Social Media Best Practices, Part 2

Social Media Best Practices, Part 2

Social Media Best Practices, Part 2

Social Media Best Practices, Part 1

Social Media Best Practices, Part 1

Social Media Best Practices, Part 1

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Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

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personal branding kit for music business

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

DanielaQuiroz63

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

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Unlocking the Mystery of the Voynich Manuscript

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Brand Strategy Master Class - Juntae DeLane

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

Analytics for Social Media

1. Analytics David Lee King | tscpl.org | davidleeking.com for Social Media ﬂic.kr/p/7VhMYD

2. ﬂic.kr/p/rEC1uc

3. Whytrack  social media  analytics? ﬂic.kr/p/eKZUN

4. ﬂic.kr/p/eKZUN customer

5. ﬂic.kr/p/eKZUN customer ROI

6. ﬂic.kr/p/eKZUN customer success? ROI

7. customer ﬂic.kr/p/eKZUN success? ROIVisits

8. Activity  Metrics ﬂic.kr/p/dPPrVc

9. March 2015: ﬂic.kr/p/dPPrVc Facebook - 96 posts  Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins

10. ﬂic.kr/p/dPPrVc 182 total posts Facebook - 96 posts  Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins March 2015:

11. why? ﬂic.kr/p/dPPrVc

12. Audience  Metrics

13. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015:

14. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015: W hy?

15. Engagement  Metrics ﬂic.kr/p/6Jmr7k

16. Facebook ﬂic.kr/p/6Jmr7k engaged users

17. Facebook ﬂic.kr/p/6Jmr7k engaged users

18. Twitter ﬂic.kr/p/6Jmr7k Favorites, Retweets,  Replies

19.

20.

21. Total Engagement ﬂic.kr/p/6Jmr7k 18,465

22. ﬂic.kr/p/8wS3Ni Referral  Metrics

23.

24. ﬂic.kr/p/iPARmV

25. # of visits  to website # of posts

26. # of  interactions # of posts

28. ﬂic.kr/p/hja4u ROI = Library  goals

29. Small  goals growth engagement posting content

30. Large Goals

31. Topeka   & Kids

32. Connect with  the Freshmen

33. ﬂic.kr/p/9GnXDE So … What do you  DO with all these  numbers?

34.

35. ﬂic.kr/p/66WjNR tools

36.

37. SumAllCyfe Hootsuite Buﬀer Simply Measured Riﬄe HubSpot

38. ﬂic.kr/p/7VhMYD davidleeking.com