Storytelling for Architects and Design Firms
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3-hour workshop by David Lecours for SMPS Oregon Chapter. Focus on 3 story types: About Me, About My Firm, Whom We've Helped.
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Storytelling for Architects and Design Firms
- 1. @ D A V I D L E C O U R S f o r S M P S O R E G O N Storytelling to Move Audiences
- 4. Can I Tell You a Story?
- 12. E V E N S A R C H I T E C T S a KAA Design company 4201 REDWOOD AVE, LOS ANGELES, CA 90066 TEL 310-821-1400 . FAX 310-821-1440 www.evensarc.com ERIK EVENS AIA . PRINCIPAL EEVENS@KAADESIGNGROUP.COM
- 14. 4201 REDWOOD AVENUE, LOS ANGELES, CALIFORNIA 90066 310-821-1400 . INFO@EVENSARC.COM . www.evensarc.com YOUR PERSONALIZED Portfolio
- 17. The Point Continually Deepen Expertise Share Expertise Generously Harness The Power of Story
- 18. 1 of 3 Stories About Me About My Firm Whom We’ve Helped
- 19. About Me About My Firm Whom We’ve Helped Written Bio Video Bio Self-Intro Interviews Networking Social Media Speaking Website Video Direct Mail Proposal Networking Social Media Speaking Case Studies Project Sheets Website Monograph Interviews Publicity Social Media Testimonials
- 21. Agenda Why Lead with Story? What: 3 Stories to Master Break How to Write Your 3 Stories Exercises How to Tell Stories
- 22. Format Presentation / Stories Participation / Dialogue Exercises Notes / Handout / Slides
- 24. Network Name, Role, Firm Story You Like Why
- 27. Story Moves Audiences Get to Know, Like, Trust You Know, Like, Trust Your Firm Persuade Everyone is in Marketing
- 33. Mirror Neurons
- 34. LT S
- 35. SL T
- 38. “People that tell stories rule the world.” –Plato WHY
- 39. 3
- 42. We aren’t present when the decision is made. WHY
- 43. Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. — Indian Proverb
- 44. Story=Virus
- 46. ? WHY
- 47. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 49. About Me About My Firm Whom We’ve Helped
- 50. Story Structure
- 52. SETUP1
- 53. CONFLICT2
- 54. “Something must be at stake that convinces the audience that a great deal will be lost if the hero doesn’t obtain his goal. If nothing is at risk, then it’s not interesting.” –Robert McKee
- 55. TURNING POINT 3
- 56. OUTCOME 4
- 57. YOUR POINT 5
- 59. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 Oregonians Are a Little Crazy (in a good way) who where when tension resistance struggle a-ha light bulb catalyst to change ending new way
- 61. Why did I lead with my KAA story? WHY
- 62. People do business with people they know.
- 65. About Me Stories 1. Challenge plot 2. Rags to riches plot 3. What I’ve learned plot 4. My purpose plot 5. Others? via Bill Baker
- 66. POINT Not just what you do, but why
- 67. About Me Stories 1. Event from your youth predicting you becoming a marketer 2. Why did you become a marketer? 3. A moment confirming this is your calling 4. Key turning point in your career via Bill Baker
- 68. How to write your stories
- 70. Start with the point. HOW
- 71. My About Me 1. Point: my purpose 2. Outcome: my new way 3. Setup: me, KAA, work 4. Conflict: fired 5. Turning Point: pain
- 72. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 My Purpose: Help firms share expertise via the power of story Me KAA Owner Getting fired Realizing my firm was a commodity Focus on A/E/C, winning new KAA project
- 73. About Me Stories 1. Event from your youth predicting you becoming a marketer 2. Why did you become a marketer? 3. A moment confirming this is your calling 4. Key turning point in your career via Bill Baker
- 75. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 who where when tension resistance struggle a-ha light bulb catalyst to change ending new way
- 77. About Me About My Firm Whom I’ve Helped Possible Plots: Founding Story Purpose Story Vision Story Revenge Story Challenge Story
- 78. “Stories are containers for values.” –Jonah Sachs
- 81. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 who where when tension resistance struggle a-ha light bulb catalyst to change ending new way
- 83. About Me About My Firm Whom I’ve Helped Possible Plots: Value of Design Overcome Challenges Your Process Works How Client Met Goals ROI
- 85. Your Client is the Protagonist WHAT
- 88. ? WHAT 3 STORIES
- 89. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 90. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 91. How to tell your stories
- 92. LT S
- 93. SL T
- 94. Mirror Neurons
- 95. Where? HOW
- 96. About Me About My Firm Whom We’ve Helped Written Bio Video Bio Self-Intro Interviews Networking Social Media Speaking Website Video Direct Mail Proposal Networking Social Media Speaking Case Studies Project Sheets Website Monograph Interviews Publicity Social Media Testimonials
- 97. When? HOW
- 98. About Me About My Firm Whom We’ve Helped Tell Me About Yourself. Why Should I Hire you? Tell Me About Your Firm. What’s different about your firm? Questions on: Problem Solving Change Collaboration ROI Expectations Pragmatism Hands-On Environment
- 99. Set Up HOW
- 103. Homework
- 104. Speak Human HOW
- 105. “There is nothing like telling your story in person. The more time we spend in front of screens, the more we crave human contact.” –Arianna Huffington
- 106. Make It Sticky HOW
- 107. ? HOW
- 108. Agenda Why Lead with Story? The 3 Stories to Master How to Write Your 3 Stories How to Tell Stories
- 109. Conclusion
- 110. Why lead with story?
- 112. How to tell your stories?
- 113. Next Steps
- 116. Hunting for Stories
- 118. Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. — Indian Proverb
- 120. What’s The Point?
- 121. Why This Story?