Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
9. Links
• About
Contact
Privacy Policy
• Quality content
Text-to-page ratio
No duplicate
• 404 errors
• Social
Engagement
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
• Anchor text variation
• Link distribution
• Linking domain
trustworthiness
• Linking domain variety
• Link velocity
X = Ranking
Score
Site
Quality
User
Experience
X
Example: 50 x 40 x 90 = 180,000
10. Site Quality x User Experience x Links
= Ranking Score
• Example #1
50 x 40 x 90 = 180,000 (Ranking position #5)
• Example #2 -
90 x 80 x 30 = 216,000 (Ranking position #1 with less links)
27. The twins hack…
• Title Tag: Quality, Affordable <insert product name>.
• Meta-Description: If you’re looking for <insert product name> and
want to check out our quality range of <insert category> - click here
• Product Description: Must be unique.
41. What is authority content ?
“The act of consistently creating and distributing
helpful information and stories to gain the
attention, engage and influence a clearly defined
audience with the objective being to identify those
who would benefit from your products / services.”
- David Jenyns
56. Recap top 10
• #1. Crawl issues
• #2. Duplicate content
• #3. Poor onpage SEO
• #4. Not mobile responsive
• #5. No rich snippets
• #6. Low engagement
• #7. No content strategy
• #8. No link building strategy
• #9. Not data driven.
• #10. Not consistent
57. How do you stack up?
• Get us to audit and review.