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Crowdsourcing Analysis Benefits Challenges Levers Attributes Identify trends and consumer needs Filter the best ideas Use votes: social filtering Value for the company Prestige and recognition Competitors listening Community management Value for the users

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Dell Idea Storm

  • 1. Crowdsourcing Analysis Benefits Challenges Levers Attributes Identify trends and consumer needs Filter the best ideas Use votes: social filtering Value for the company Prestige and recognition Competitors listening Community management Value for the users