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How do companies champion their brands in this digital age?
openness collaboration vulnerability authenticity transparency  empowerment  crowd-sourcing conversation trust philanthropy social media human voice
$143 million  from 1999-2009 $33 million in 2009 $ZERO in 2010
openness collaboration vulnerability authenticity transparency  empowerment  crowd-sourcing conversation trust philanthropy social media human voice
How do companies champion their brands in this current digital age

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How do companies champion their brands in this current digital age

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  • 42. openness collaboration vulnerability authenticity transparency empowerment crowd-sourcing conversation trust philanthropy social media human voice