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How do companies champion their brands in this current digital age

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How companies are championing their brands in the digital age.

How do companies champion their brands in this current digital age

  1. How do companies champion their brands in this digital age?<br />
  2. openness<br />collaboration<br />vulnerability<br />authenticity<br />transparency <br />empowerment <br />crowd-sourcing<br />conversation<br />trust<br />philanthropy<br />social media<br />human voice<br />
  3. $143 million <br />from 1999-2009<br />$33 million in 2009<br />$ZERO in 2010<br />
  4. openness<br />collaboration<br />vulnerability<br />authenticity<br />transparency <br />empowerment <br />crowd-sourcing<br />conversation<br />trust<br />philanthropy<br />social media<br />human voice<br />

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