Presentation for SuperMonday 1st September 09. How and why Baltic centre for contemporary art built a successful online shop from scratch.

1. Building an online store- from scratch!

2. who am I ? ...

3. davidcoxon

4. i work here ...

6. iled on this project...

8. What did the project involve?

9. taking one of these...

11. one of these...

13. adding one of these...

15. and a bit of this...

17. some on this...

19. to make this...

21. Why did we decide to buildour online shop from scratch?

22. We didn’t have much of this...

24. or this...

26. we started by looking ata few of these …

27. Hosted solutions

28. then few of these …

29. Packaged products

30. but they all felt a bit like this…

32. so eventually we decided the only option was this...

33. Build it ourselves from scratch

34. So how did we do it?

35. we started with this…

36. Blank page

37. drew a few of these….

39. made some of these….

41. until we had something like this….

43. thenfinally our developerstarted this….

45. and a bit of this….

47. While we started on this….

49. and this ….

51. we drank a heck of a lot of this….

53. There was a bit of this….

55. before we started this….

57. then finally we were ready forthis….

59. Did we have any problems?

60. of course we did!

61. initially with these ….

63. we also had our shareof these ….

65. and but mainly with these ….

67. Would we do anything differently?

68. allow moreof this ….

70. Put aside in more of this...

72. use less of these ….

73. Cut outs

74. So, has it been a success?

75. we think so….

77. we got it ….

78. on time….

79. we made all of these …

81. we sold a lot of these ….

82. great products

83. we covered these…

84. in the first 6 months….

85. and made a bit of this ….

87. which funded lots of this ….

89. what was the most important factor in project success?

90. well it’s mainly down to this ….

91. Teamwork

92. Would I do it again….?

93. are you insane!!!

94. … actually yes, but maybenot in quite the same way….

95. Would you advise otherstogive it a go….?

96. Hell no ….

97. So what’s next?

98. listening to customer feedback and build visitor relationships….

99. customer feedback complaints recommendations

100. monitor behaviour ….

102. develop new markets….

104. and new e-marketing….

107. if you do want to know more you can find me on these ….