Internet marketing,refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

2.  Internet Marketing is the
process of promoting a
brand, products or
services over the Internet
 Internet Marketing also
deals with creating and
placing ads throughout the
various stages of customer
engagement cycle.
 Internet marketing focus
on strategy as more and
more consumers are
looking to the internet
for shopping.

3. Different types of Internet marketing
• Affiliate Marketing
• Display Advertising
• Inbound Marketing
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing

4.  Utilize Search Engine
Marketing and Optimization
 Utilize Affiliate and Associate
Programs
 Use a Coach or Consultant
 Use Email Marketing
 Use Articles or News Stories
 Write Online Press Releases
 Maintain a Blog

5. Benifits of Internet Marketing
 Internet Marketing campaign can be traced, measured and tested
 Ability to market your services for free or at a low cost
 Building relations with the customers
 Lower cost of operation
 Demographic targeting
 Tracking results
 Work at ease

6. How Internet Marketing Help?
It can help you promote your business by :
 Allowing you to easily manage individual or mass communication.
 Creating and presenting your business identity
 Assisting you in managing your brand.
 Generating customer trust and loyality. Individual communication
Mass communication
Brand management
Corporate identity

7. Internet marketing is a business imperative because the
Internet is an irrevocable and unstoppable trend. Once
you choose your domain name, you’ll need to build a
professional Web site. Here are the main components of
any good online marketing plan:
 Registering your site with search engines
 Optimizing your site for search engines
 Sponsoring search engine keywords
 Building a database of customer email addresses
 Sending email newsletters
 Buying online ads
Impact of Internet Marketing

8. Thank You for your time !