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Using Search 2.0 to Engage Customers

Online search has moved well beyond just Google. New and existing customers are searching for your products and services across a wildly expanding array of social media channels as well as legacy search platforms. Discover how you can leverage this trend to target, find and engage with new customers.

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Using Search 2.0 to Engage Customers

  1. 1. cranberry.com/5minutes #5minutes This 5 Minute Webinar™ Sponsored By Using Search 2.0 to Engage Customers Online search has moved well beyond just Google Presented by Bert TerHart and NextGenSEO
  2. 2. cranberry.com/5minutes #5minutes WHAT IS THE BIG IDEA? Is search visibility RELEVANT? Search is the de facto resource for EVERYTHING You ‘Google it’. You search for that thing, whatever it might be, ONLINE. If you’re not on the first page, you’re effectively invisible with respect to search. What do you do when you need to know, find, look, and/or buy? The top 3 organic search results get 70% of ALL organic search volume.
  3. 3. 5 MINUTE FACT #1 YouTube is the 2nd largest search engine in the world. Facebook is making a concerted effort to take over the #1 spot for watched videos online. Your customers are looking for you, your product and services using video, social media and Web 2.0 … NUTS & BOLTS Consumers are spending 15+ hours a week researching on a mobile device. (Source: Google) Being relevant with respect to search means you’re found everywhere your customers are looking ... Targeted, qualified traffic that is ready, willing, and able to buy exists. Just ask your competitors… GOOGLE NO LONGER OWNS THE SEARCH UNIVERSE SEARCH RELEVANCY MEANS YOU’RE FOUND EVERYWHERE TRAFFIC IS NOT THE PROBLEM… REACHING IT IS
  4. 4. WHY IT MATTERS? If you CANNOT be found on the first page for ANY search, you are IRRELEVANT 70% of ALL organic search volume is confined to the top 3 organic search results. Fewer than 2 in 10 searches go beyond the first page. 70% of Search YouTube is the 2nd largest search engine in the world and is closely followed by a host of social media platforms and channels. Video is #2 Buyer Intent 1 2 3 Mobile search compromises more than 53% of ALL search volume. More importantly, Mobile searches are 70% more likely to make a purchase decision. 5 MINUTE FACT #2 Search, especially MOBILE SEARCH, is the easiest way to reach customers who are intent on purchasing.
  5. 5. Thank You! Thank You! JOIN US Discover how search can grow your business and brand faster than you thought possible. Connect with me on LinkedIn: http://my.linkedin.com/in/bertterhart Schedule a free 45 minute consult to discover how search can grow your business and brand faster than you thought possible! Discover how your competitors are stealing away market share here: http://nextgenseo.com/apply Next Steps 1 2 3

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