1. Analysis of three
digipaks and three
advertisements

2. What I will cover
I did some research in order to get some ideas
for my ancillary work .I will be looking at the work
of well known artists that I think will inspire my
ancirally work and aslo that would make it
a p p e a l
t o
m y
g e n r e .

3. Digipak – David Guetta

4. Analysis
David Guetta’s album cover clearly shows his face.
An important visual element for digipaks is the
demonstrations of the artist’s face at the front in order
for us to know who it is. The colour is black and white.
The artist’s name is in big, readable letters. Then the
name of the album follows in a different and smaller
font. The colour also changes for the album name.
The text does not block the artist’s face, which is an
important element to consider. The back shows very
clearly the names of all the songs in each of the CDs
that the album includes. Also, we can see the
barcode at the bottom followed by the accreditations
and important websites. The label’s logo is shown
next to the barcode. The spine shows the artist’s
name as well as the album's.

5. Digipak – Chris Brown

6. Analysis
On the front cover, we encounter ourselves with
a portrait of Chris Brown looking directly at us. It
looks like an animated drawing. The background
is very graphic based, trying to make it look
urban, which relates to the genre, RnB. The
name of the album is placed underneath Chris
Brown. The font is white, which stands out from
the other colours in the cover and also the font
relates to the imagery. The text does not block
the artist’s face. Also, we get a good idea of who
the artist is.

7. Digipak – Michael Jackson

8. Analysis
The front cover shows the silhouette of Michael
Jackson filled with with photographs of him
performing. The figure is big and fits the frame of the
cover. At the top, there is a quote, followed by the
artist’s name and then the name of the album. Unlike
the other digipacks, the name of the artist is smaller
than the album name. Perhaps this is because this
artist is well known already. The font appears to be
the same; it is just the colours that differ. The back
clearly shows the track list as well as another
silhouette of him. Underneath, the label logo and
other contributors' logo are displayed, as well as the
barcode. The spine shows the artist’s and album’s
name, as well as the CD number and the name of the
label.

9. Advertisement - Rihanna

10. Analysis
Rihanna’s advertisement for ‘Rated R’ is very
well structured. Her face can clearly be seen and
the edited photograph is also very clear. The
information of the album is all below her. Her
name is printed in big and the white colour of the
font contrast its black background. Some popular
hits are displayed in different a different font,
colour and size. Phrases like ‘The New Album’
shows that the album is now avaliable for
customers to purchase. The record label is also
displayed at the bottom corner.

11. Advertisement – Florence
and the Machine

12. Analysis
The imagery of the album is clearly displayed
through the costume and props chosen for this
advertisement. The name of the artist is a the top
in clear big letters, followed by a big image of the
artist. Underneath the artist is the name of the
album, in a different font, colour and size. Under
this, there is some relevant information that
supports the album and proves its unique selling
point. Furthermore, the artist’s website is also
displayed at the bottom in a smaller font.

13. Advertisement - Disclosure

14. Analysis
Disclosure have used the white lines on top of
the faces to mark their brand identity. This has
worked really well because it is an aspect that
can easily be remembered by the public. The
advertisement for the album is in landscape. The
album cover is shown on the right. The name of
both the artist and album is the same font, but
the colours are different; they contrast each other
making them stand out. The release date is also
shown accompanied with the artist’s website and
a link to iTunes.