Social Media Optimization (SMO) Strategies

Social Media Optimization (SMO) ,[object Object],[object Object],[object Object],[object Object]

Six Original Rules of SMO* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: FillTheFunnel.com Miles Austin

The Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6

Frequency and Reach ,[object Object],[object Object],[object Object],[object Object]

N.U.D.E. Referral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Users ,[object Object],Source: social-network-stats-for-2009

Social Media Growth Source: Inside Facebook 2/15/09

Social Media Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Inside Facebook, LinkedIn website, Advertising Age

Why do SMO? To Find and be Found!

WIIFM-What’s In It For Me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMO Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Future is Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMO Strategy Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take the Next Step ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Optimization (SMO) Strategies

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Social Media Optimization (SMO) Strategies