Customer Insight & Lifecyle Marketing

Newcastle / Seattle Metro , WA United States

Advertising / Marketing / PR

Marketing leader with more than 20 years of success delivering customer engagement, loyalty, and lifetime value across industries and companies ranging from Fortune 500 to start-up. Utilizes a comprehensive, innovative approach to CRM and relationship marketing and draws upon deep experience in designing and implementing multi-channel, digital marketing programs. Uncovers customer needs via primary research and data mining, using these insights to define customer needs and to increase sales, engagement, and retention. Partners with product management to inform planning and to optimize the customer experience and increase loyalty. Develops comprehensive marketing plans, budgets, and b