This document discusses blending marketing with technology by creating live and screencast videos using various equipment like the JVC Everio HDD camera, Canon FS100, Flip Video camera, and Audio-Technica microphones. It provides details on the software used like Sony Vegas, Camtasia 6, and Blue Snowflake for editing and screen capture. It also shares a handy trick of processing audio as video and uploading to sites like YouTube and Viddler. Links are included to the author's video channels on these sites. It poses the question of whether live or screencast videos are better.