Marczewski's User Types Talk at Gamification World Congress 2014
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The slides from my Gamification World Congress 2014 talk. What user types are about and how to make best user of them.
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Marczewski's User Types Talk at Gamification World Congress 2014
- 1. User Types & Player Types in Gamification Andrzej Marczewski @daverage Gamified.co.uk
- 2. Player Types
- 4. And people who look like this By Timothy Saccenti and Mr Toledano
- 5. Not the real world
- 6. And people who look like this
- 7. Gamification User Types Hexad Disruptor Player Change Reward
- 8. Gamification User Types Hexad Disruptor Player Change Reward Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework
- 9. Gamification User Types Hexad Disruptor Player Change Reward
- 10. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance User Types in Use Disruptor Player Change Reward
- 11. Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types
- 12. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types
- 13. Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types
- 14. Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types
- 15. Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player Supporting User Types
- 16. Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser
- 17. Spread of Types 46% 8% 18%
- 18. Spread of Types 8% 8% 12%
- 19. Achiever 46% Disruptor 8% FreeSpirit 12% Philanthropist 8% Player 8% Socialiser 18% Spread of Types Based on survey of over 800 people
- 20. Everyone is different! Plan for that if you want to succeed