Content & Commerce
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Meredith Interactive: conencting consumers and marketers through licensed content and commerce-enabled websites.
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Content & Commerce
- 1. Extending Your Reach with Branded Content
- 2. The Meredith Women’s Network The Leading Publisher of Branded Sites, Delivering Exceptional Experiences Around Home, Family and Lifestyle The Better Homes and Gardens Network Better Homes and Gardens Better Recipes Mixing Bowl The Real Girls Network Divine Caroline Fitness More Ladies’ Home Journal The Parents Network Parents American Baby Family Circle
- 3. The Better Homes and Gardens Network Where Life Happens Better Homes and Gardens Better Recipes Mixing Bowl
- 4. The Parents Network Keeping Moms Connected, Crib to College Parents American Baby Family Circle
- 5. Divine Caroline More Ladies’ Home Journal Fitness Real Girls Network For the Gamma Lifestyle
- 11. AT&T Goal: engage 7 million subscribers
- 12. Kimberly-Clark Huggies Baby Network: relate to moms
- 13. Sears Manage My Home: help customers engage
- 14. Meredith Content Builds Engagement
- 19. Better Homes and Gardens: Videos URL: http://www.bhg.com/videos/m/21945655/pro-appliances-go-mainstream.htm#q=kitchen
- 23. Meredith Content Generates Revenue
- 32. Thank You Dave Kurns Director of Business Development [email_address] P: 515-284-3735 C: 515-480-3160 Twitter: @davekurns
Notas do Editor
- • The innovation is this: the Meredith Women’s Network is the first network created not for purposes of size alone, but as a complementary union of high-quality branded sites that yields superior audience engagement at tremendous scale. • The partnership between Meredith and Real Girls Media creates a powerful digital ecosystem for women seeking inspiration and information and the validation that UGC enables. • Network content is focused on topics women care about most: • Home and hearth, food and entertaining, relationships and family, babies and kids, fitness and health and wellness, beauty, fashion and style .
- The Better Homes and Gardens Network is where “life happens” online. The site features expert-branded content and Mixing Bowl, an exciting new community experience under the roof of the Better Homes and Gardens mega-brand.
- The Parents Network is the home of Parents, American Baby and Family Circle. From expectant moms experiencing the first kicks of pregnancy to parents seeking advice on disciplining an older child, the Parents Network delivers consumers who are navigating through every stage of parenthood.
- The Real Girls Network - which includes DivineCaroline, Fitness, More and Ladies’ Home Journal - speaks to the influential audience of Gamma women on the topics that matter to them most. Through a union of exclusively high-quality branded sites, the Real Girls Network connects to the most motivated, passionate women on the web.
- Number one benefit for marketers: higher audience engagement at great scale. How does that happen? 1. Coverage - 15 million total unique visits per month across the entire network. 2. Composition - our 3 highly targeted networks are able to attract a pure audience of 25-54 year old women 3. Because of Passion - content that connects deeply to women because it’s about the topics they care about most 4. Engagement - … and when cool content comes from great brands, when a great brand empowers users to create their own content and validates their opinions and ideas, a relationship is formed that endures, that leads to the kind of engagement that feeds loyalty… 5. Impact - … coverage, composition, passion and engagement add up to enormous impact and are powerful reasons to be a part of our network. And when marketing is integrated into content, when it’s rolled out across all media platforms in order to “surround” the target audience, there’s even more impact.