1. Why It Pays To Be
Likeable
Social Media Conference ’12 Athens
April 27, 2012
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. Social Media Realities
• Social media is not free
• Social media will not bring you
instant results
• Social media cannot make up
for a bad product or service
#Likeable #SMCgr

3. Listen First, And Never Stop Listening
#Likeable #SMCgr

4. Responsiveness Is Not A Choice
#Likeable #SMCgr

5. #Likeable #SMCgr

6. #Likeable #SMCgr

7. Respond To Positive Comments Too
In Your Unique Brand Voice
#Likeable #SMCgr

8. Meaningful Engagement Cannot Be Mechanical
#Likeable #SMCgr

9. The 4 Most Important Words In Social Media:
“I’m Sorry” & “Thank You”
#Likeable #SMCgr

10. Provide Value
Product Marketing
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable #SMCgr

11. Provide Value
Professional Services
#Likeable #SMCgr

12. Every Brand Has A Story
Tell Your Brand’s Story, It’s Your Social Currency
#Likeable #SMCgr

13. Inspire Customers To Share Their Stories
#Likeable #SMCgr

14. Surprise & Delight
• Incentivized fans to take action
• Created meaningful engagement
leading to an increase in sales
• Free Chill Zone day increased
sales 23% over previous Friday
• 50% of sales attributed to
Facebook
#Likeable #SMCgr

15. Use Social Ads For Perfect Targeting
#Likeable #SMCgr

16. Don’t Sell—Compel Customers to Buy
#Likeable #SMCgr

17. A Likeable Brand
#Likeable #SMCgr

18. Just Remember…
• Listen Up
• Respond To Everyone
• Be Likeable!
#Likeable #SMCgr

19. “It’s just a cocktail party.”

20. Thank You!
Feedback/Grand Prize
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com