Hosted by NYTimes Best Seller and Likeable Local CEO Dave Kerpen

1. @DaveKerpen
CEO
Likeable Local
January 2017

2. 7 Ways to Grow
Your Business in
2017
1) Listen first and never stop listening
2) Tell your customer WHY they should
follow you
3) Be Authentic
4) Why ask questions?
5) Look for Support Among Your Peers
6) Ask for Referrals
7) Just Be Likeable

3. 1. Listen first and never stop listening
Your customers are out there! Go find them.
Before your first tweet, search Twitter for
people talking about your company and your
competitors.
***For example, real estate agents should use Twitter and
Facebook to search for people using the words “looking for a
realtor” or “need to find a good home” in your town.

4. 2. Tell your customers WHY they should follow you
Everywhere you turn, you see “Like us on
Facebook” and “Follow us on Twitter”
Huh? Why? How? Give your customers a reason to
connect with you on social networks, answering the
question “What’s in it for me?”

5. Tell them why and how they should
Give your customers a reason to connect with you on social networks, answering
the question “What’s in it for me?”
*** Note the difference between these two calls to action: “Like our page on Facebook” vs. “Get answers to
your questions on our Facebook page.

6. 3. BeAuthentic
Be Human and Be Yourself!
Write posts that show your company’s personality and watch
your online community begin to engage and grow.

7. BeVulnerable

8. 4. Why ask questions?
Wondering why nobody’s responding to your posts on Facebook? It’s probably
because you’re not asking questions.
Start a conversation and you followers will answer!

9. Engagement
Social media is about engagement and having a conversation, not about
self-promotion.
More engagement leads to more views and trust which leads to more sales!

10. 5. Look for Support Among Your Peers
Even if you have the greatest partner in the world, running a business is one of the loneliest
jobs on the market.
My wife Carrie, remains one of
my strongest pillars of support

11. Finding Support
Joining Entrepreneurs Organization (EO) in 2010 contributed hugely to the
growth of my first company.
Choose a great support system!

12. 6. Ask For Referrals
One of the easiest ways to get new business is
also one of the most often overlooked.
Simply ask existing clients – and even non-clients
– for referrals!

13. Referrals
The best part? Leads are pre-qualified, come
from a warm introduction from someone very
familiar with your product or service.

14. 7. Just Be Likeable
What do your customers say when they talk about YOUR company with their
friends and family?
What about your company is remarkable? Make your company #Likeable and your
business will boom as a result!

15. McDonald's Chandler, AZ
Mary is remarkable.

16. Likeable Core Values
At Likeable Local our Core Values include:
1. We are passionate about small business success.
2. Always be improving.
3. Our work is fun.
4. We are driven to create a #LikeableWorld

17. 7 Ways to Grow Your Business in 2017
1) Listen first and never stop listening
2) Tell your customer WHY they should follow you
3) Be Authentic
4) Why ask questions?
5) Look for Support Among Your Peers
6) Ask for Referrals
7) Just Be Likeable

18. Want to Learn More about Likeable Local?
1. SET UP a time to learn more!
2. SAVE BIG $$ on packages before 1/31
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