2. Twitter is a
real-time information network
that connects you to the latest
information about what you
find interesting.
2
3. The Twitter brand is global
and defined. At its core, you’ll
find extremely focused values:
Simple, Efficient Design
Open Communication
Discovery
3
4. Twitter stands apart from its
competitors (primarily
Facebook and Google) as an
open, information network.
Twitter’s competitors are closed
networks that focus more on
connecting than discovery.
4
5. New Touchpoint #1
Twitter’s new HQ in the San
Francisco Art Deco Building.
June 2012
New HQ with major redesign
A company evolving with its users and the world
5
6. New Touchpoint #2
War and revolution.
Social media and the internet’s impact on
global events
Twitter as an open, real-time network
Tunisia, Egypt, Iran
6
9. New Touchpoint #3
Introduction of “Brand Pages.”
Allows for distinctive brand presence
on Twitter
Chief marketing officers asked, Twitter
responded
Goal is to increase user engagement
with brands
9
10. New Touchpoint #4
Tech and media blogs.
Opinions vs. Facts
Age of user reviews and opinion
New York Times vs. John Doe
10
11. New Touchpoint #5
Co-founder and Executive
Chairman of Twitter,
Jack Dorsey.
Computer engineer, entrepreneur, visionary
Product and design-driven
16 hour days
11
13. 12/14/2011
A Presentation by Dave Hennessy
Brands & Branding, Margot Wallace
Columbia College Chicago, FA ’11
13
Notas do Editor
Moving 700 employees into the 1355 Market Art Deco building in downtown San Francisco in 6 months. #Design
People now feel empowered to speak out because of the presence of social media, especially Twitter. #OpenCommunication #Discovery
Plays back to Twitter’s focus on #Discovery and #OpenCommunication
Opinion and open discussion about the Twitter brand reinforces it; Twitter is an open network that encourages open discussion and feedback.#OpenCommunication
Jack Dorsey will always be a touch point for Twitter. #Design
Jack Dorsey will always be a touch point for Twitter. #Design