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Slide deck from "Social Media and Real-World Behavior" - BECC 2012
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Social media and real world behavior
1.
SOCIAL MEDIA AND REAL
WORLD BEHAVIOR DAVE MILLER MATT KRESSE JASON HREHA
2.
How do you
change behavior?
3.
Behavior change is
all about 3 things...
4.
FOGG BEHAVIOR MODEL
5.
Motivation Ability Trigger
6.
What do we need
to fly a ROCKET?
7.
Shell = Ability Fuel
= Motivation Match = Trigger
8.
Shell = Ability Fuel
= Motivation Match = Trigger
9.
Running Motivation
+ Ability Time
10.
1. Ability
+ 2. Motivation + 3. Trigger
11.
1. Ability
12.
Time Money Effort
13.
2. Motivation
14.
Reinforcement/Punishment
15.
3. Trigger
16.
17.
18.
On-site triggers Off-site triggers
19.
20.
21.
Off-site triggers Emails etc.
22.
23.
24.
25.
26.
On-site triggers Calls-to-Action (CTA)
27.
28.
29.
30.
31.
32.
1
33.
1 2
34.
1 2 3
35.
1 2 3
4
36.
1 2 3
4 5
37.
1 2 3
4 5 6
38.
1 2 3
4 5 6 7
39.
1 2 3
4 5 6 7 8
40.
1 2 3
4 5 6 7 8 9
41.
1 2 3
4 5 6 7 8 9 10
42.
1 2 3
4 5 6 7 11 8 9 10
43.
1 2 3
4 5 6 7 12 etc... 11 8 9 10
44.
Motivation Ability
45.
Ability
Motivation 1 6 11 2 7 3 8 4 9 5 10
46.
What are Social Media’s Strengths?
47.
Motivation
48.
49.
Trigger?
50.
Trigger?
51.
Ability?
52.
Can social media turn
off the light switch for you?
53.
54.
Ability?
55.
56.
57.
Slide with chico bag
58.
SOCIAL MEDIA IS
A MEGAPHONE FOR YOUR MESSAGE
59.
http://thetecnica.com/wp-content/uploads/2012/02/facebook-2012-infographic.jpg
60.
http://cdn.trendhunterstatic.com/thumbs/twitter-2012-infographic.jpeg
Notas do Editor
Trigger people to sign petitions Make signing extremely simple Trigger people to share petitions Make sharing extremely simple
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